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What does it even mean to get creative with your job search?

(EDITORIAL) There are often times people give advice that may not always be a match in your job search. Now is a good time to try new things so get creative.



get creative job search

Do you remember in 2008 when people were wearing sandwich boards outside of train stations that read “LOOKING FOR A JOB” or handing out their resumes on busy expressway turn offs? Some of them even ended up in the local news. Check out One Sandwich Board Guy Gets a Job.

That was creative. And also, not for everyone.

How do you get creative in your job search? What does that even mean? Why do people toss that advice out like it’s a fix all?

Creative has a variety of definitions on Merriam-Webster whether you’re looking at it as an adjective or noun and synonyms are clever, imaginative, ingenious, innovational, innovative, innovatory, inventive, original and originative.

I believe this is a time to get creative but in the sense of ALL OF US opening up our minds to new avenues and ways of working (looking at a variety of job boards – including Remote Job Boards, consider contracts or temporary work, exploring new industries or non-profits, finally starting your business, reaching out to small business owners to see if you can help them with anything).

You still shouldn’t skip the basics as mentioned in this article from Ask a Manager like tailoring your resume to positions or really doing the work up front in your resume and LinkedIn profiles to show your strengths as a candidate. The heavy lifting is still on the job seeker to update your materials and clarify what you are searching for.

You cannot send a generic message “Hey, I’m looking for something!” It needs to be genuine, thought out and tailored “Hey friends! I know these are tough times for everyone. I’m looking for Project Manager roles within Tech companies or suggestions of places you know that are hiring in (CITY).”

The tried and true ways to obtain a new position are to apply to positions with sincere interest and intention and do whatever you can to get your credentials to a human being over a bot and/or applying online. This may be more challenging in COVID-19 times as we see such high unemployment rates but there could be some simple approaches:

  1. Some of the creativity for you may be opening up to your friends and family to let them know that you are looking or could use some help or an extra set of eyes out there for you. This can be a point of vulnerability for some but ultimately, your network is familiar with you and may have some great ideas or leads (or terrible ones, that you can ignore).
  2. Consider signing on with a staffing firm and/or work with recruiters. You may have had your stereotypes in the past, but these folks can be additional eyes and ears for you and connected to companies that are currently hiring. Here are some positive examples.
  3. Optimize your online presence – and I don’t mean you have to build an entire website or start a blog (but that could work). Try updating your LinkedIn, ask for recommendations, add some work samples, reach out to former colleagues, Follow Influencers, consider a LinkedIn Learning Certification course to help strengthen your profile. Consider refreshing any of your social media channels that you feel still represent you professionally and show a side of your personality and interests.
  4. Reach out for informational interviews so you can gather insights that you just cannot find by googling for companies or positions. These can be with people in your network (or out if you are really courageous) and just see if they’d be willing to do a 15-20 minute phone call to share more about their work and company. These are not meant to be so you can pass along your resume but sometimes they lead to that. These contacts can help with unique information like job boards they recommend, professional organizations or even networking (that likely has moved virtually for now).
  5. Is there a position that you’ve always wanted to go for but just never did? Is now the time because really, do you have anything to lose? Always try to get in touch with a real person that works there and even write an intentional and sincere cover letter (sometimes they don’t read it, but this is a time where we are all looking for creativity and genuine people to bring on our teams).

It is tough to give people exact direction because some of this is what you are personally comfortable doing. It does come down to connections and hopefully you have done a good job of truly connecting with people and have a network that you can utilize. If not, maybe some of the above will help like staffing firms and LinkedIn. Technology is wonderful – but it doesn’t replace human interaction and get creative.

Erin Wike is a Career Coach & Lecturer at The University of Texas at Austin and owner of Cafe Con Resume. Erin is fueled by dark roast coffee with cream AND sugar, her loving husband, daughter, and two rescue dogs. She is the Co-Founder of Small Business Friends ATX to help fellow entrepreneurs + hosts events for people to live a Life of Yes with Mac & Cheese Productions.

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Opinion Editorials

AT&T hit with age discrimination lawsuit over using the word “tenured”

(EDITORIAL) 78% of workers are victims of age discrimination. As awareness arises, lawsuits show what may constitute discrimination, including verbiage.



Older man at cafe representing age discrimination

According to the AARP, 78% of older workers have seen or experienced age discrimination in the workplace. As awareness of ageism increases, lawsuits that allege age bias can help employers understand what constitutes discrimination. A recent case from the U.S. Court of Appeals for the Fifth Circuit, Smith v. AT&T Mobility Services, L.L.C., No. 21-20366 (5th Cir. May 17, 2022), should give employers pause about using other words that could potentially be a euphemism for “older worker.”

What the lawsuit was about

Smith, a customer service representative at AT&T, alleged that he was denied a promotion because of his age. His manager told him that she was not going to hire any tenured employees. The manager wanted innovative employees in the management positions. Smith took this to mean that he was being denied the promotion because of his age. He sued under the Age Discrimination in Employment Act and Texas law.

The district court found that Smith failed to exhaust his administrative remedies as to one claim and failed to establish a prima facie case of discrimination as to the other two claims. Smith appealed. The Appellate court affirmed the district court’s decision, but they did say it was “close.” AT&T did not discriminate against Smith by using the word tenured, because there were other employees of the same age as Smith who were promoted to customer service management positions.

Be aware of the verbiage used to speak to employees

This case is another example of how careful employers need to be about age discrimination, not only in job postings. It’s imperative to train managers about the vagaries of ageism in the workplace to avoid a costly lawsuit. Even though AT&T prevailed, the company still had a pretty hefty legal tab. Don’t try to get around the ADEA by using terminology that could screen out older workers, such as “digital native,” or “recent college grad.” Remind employees and managers about ageism. Document everything. Pay attention to other cases about age discrimination, such as the iTutor case or this case about retirement-driven talk. You may not be able to prevent an employee from feeling discriminated against, but you can certainly protect your business by doing what you can to avoid ageism.

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Opinion Editorials

Writing with pen and paper may mean your smarter than your digital peers

(EDITORIAL) Can writing old fashioned make you smarter? Once considered and art form, handwriting is becoming a thing of the past, but should it be?



Writing on paper job titles.

When I was in college, in 2002, laptops weren’t really commonplace yet. Most students took notes by writing with pen and paper. Today, most students take notes with laptops, tablets, cell phones, or other electronic devices. The days of pen and paper seem to be fading. Some students even wait until the end of class and use their cell phones to take a picture of the whiteboard, so in effect, they are not absorbing any of the information because they “can just take a picture of it and look at it later.”

Is it easier to take notes on an electronic device? I think that largely depends on preference. I type faster than I write, but I still prefer to take notes on paper.

According to researchers at Princeton University and the University of California, Los Angeles, students who take handwritten notes generally outperform students who typed them.

Writing notes help students learn better, retain information longer, and more readily grasp new ideas, according to experiments by other researchers who also compared note-taking techniques.

While most students can type faster than they write, this advantage is short-term. As the WSJ points out, “after just 24 hours, the computer note takers typically forgot material they’ve transcribed, several studies said. Nor were their copious notes much help in refreshing their memory because they were so superficial.” So while it may take a bit longer to capture the notes by hand, more likely than not, you will retain the information longer if you put pen to paper.

As I teach English Composition at the University of Oklahoma, I would also like to say that while I find this to be true for myself, every student has a different learning style. Typed notes are much better than no notes at all. Some students detest writing by hand and I understand that. Everything in our world has gone digital from phones to cable television so it makes sense, even if I don’t like it, that students gravitate more towards electronic note taking than pen and paper.

While I would like to see more students take notes by hand, I certainly won’t require it. Some students are navigating learning disabilities, anxieties, and other impediments that make taking notes digitally more advantageous.

I imagine the same is true for other areas as well: instead of typing meeting notes, what would happen if you wrote them by hand? Would you retain the information longer? Perhaps, and perhaps not; again, I think this depends on your individual learning style.

I would like to suggest that if you are one of the more “electronically-minded” writers, use a flashcard app, or other studying tool to help you review your classroom notes or meeting notes to make them “stick” a bit better. While I find this type of research intriguing, if you enjoy taking your notes electronically, I wouldn’t change my method based on this.

If it’s working for you, keep doing it. Don’t mind me, I’ll be over here, writing everything down with pen and paper.

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Opinion Editorials

5 reasons using a VPN is more important now than ever

(EDITORIAL) Virtual private networks (VPN), have always been valuable, but now, more than ever, entrepreneurs and businesses really should have them.




Virtual private networks (VPN), have always been valuable, but some recent developments in technology, laws, and politics are making them even more important for entrepreneurs and businesses.

A VPN serves as an intermediary layer of anonymity and security between your computer and your internet connection. Your Wi-Fi signal is a radio wave that can ordinarily be intercepted, so any data you transmit back and forth could be taken and abused by interested parties. VPNs act as a kind of middleman, encrypting the data you transmit and protecting you from those prying eyes. offers a selection of some of the best-reviewed VPN services on the market; there you can see the different approaches to security and anonymity that different brands take, and get a feel for the price points that are available. But why is it that VPNs are becoming even more important for business owners and entrepreneurs?

These are just five of the emerging influencers in the increasing importance of VPNs:

1. The rise of IoT. The Internet of Things (IoT) is already taking off, with a predicted 8.4 billion devices will be connected to the internet by the end of the year. All those extra connections mean extra points of vulnerability; hackers are skilled at finding tiny entry points, so every new channel you open up on your Wi-Fi connection is another opportunity they could potentially exploit. Using a VPN won’t make your network completely hack-proof—user errors, like giving your password away in a phishing scam, are still a potential threat—but VPNs will make your network more secure than it was before.

2. The popularity of ransomware. Ransomware is growing in popularity, seizing control of devices, sometimes for weeks or months before activating, then holding the device “hostage,” and demanding payment in exchange for releasing the files that are stored on it. These attacks are fast and efficient, making them ideal for hackers to use against small businesses. Again, using a VPN won’t make you immune from these types of attacks, but they will make you harder to target—and hackers tend to opt for the path of least resistance.

3. The escalation of attacks on small businesses. Speaking of small businesses, they happen to be some of the most frequent targets of cybercriminals. About 43 percent of all cyberattacks target small businesses, in part because they have fewer technological defenses but still have valuable assets. Protecting yourself from cyberattacks is a must if you want your business to survive.

4. Political attacks on net neutrality. Politicians have recently attempted to attack and eliminate net neutrality, which is the long-standing guarantee that internet providers can’t violate user privacy by collecting and/or reporting on certain types of data, and can’t create “slow lanes” that throttle certain types of traffic. If net neutrality is abolished, you could face slower internet traffic and decreased privacy on the web. A VPN could, in theory, protect you from these effects. First, your web traffic would be anonymized, so internet providers couldn’t gather as much data on you as other customers. Second, you’ll be routed through a private VPN server, which could help you get around some of the speed throttling you might otherwise see. It’s uncertain whether net neutrality will ultimately fall, but if it does, you’ll want a VPN in place to protect you.

5. The affordability and diversity of VPNs available. Finally, it’s worth considering that VPNs are more affordable and more available than ever before. There are specific VPNs for all manner of businesses and individuals, and they’re all reasonably affordable. Inexpensive options can be yours for as little as a few dollars per month, and more robust, secure options are still affordable, even for frugal businesses. If you try a VPN provider you don’t like, you can always cancel and switch to another provider. This availability makes it easier to find exactly what you need.

If you’ve never used a VPN before and you’re confused, try not to be intimidated. VPNs sound complex, but connecting to one is a simple login process you can use on practically any device. The hardest part is choosing a reliable provider that suits your business’s need. With the influx of coming changes, it’s a good idea to get your VPN in place sooner rather than later.

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