*photo courtesy of Teresa Boardman*
The Leo in me tends to over-analyze and go into self-discovery mode every so often and although this doesn’t necessarily have to coincide with starting a new year…….why not?
During Project Blogger I learned an important lesson from ARDELL – show your clients what value you add to a transaction….and blogging about it is an incredible tool. Now a question follows –
What are you good at?
What are you REALLY good at? Is there something that lights your fire and is there a way to incorporate that “something” into your business? Of course we know that you need to do what you love to be able to do it well….but with the market downturn and the economy the way it is….that may not be an easy task.
So here’s the challenge for you this year – you need to incorporate your passion into your business somehow and you will see the world change colors around you. It may not be an easy task if you have a passion for scuba diving and you are a mortgage broker……but with a little imagination, you can bring that “BAM!” into your marketing and possibly hook up with like minded individuals that share that same passion.
We have the tools at our reach – from Flickr to Facebook Groups to Tweet-ups and blogging – Digital Media can make it happen, but you need to focus and do it.
I plan to apply more creative juices to my marketing this year, I also plan on focusing on my architecture skills with our real estate business and niche market – it’s easier said than done….but it’s a goal I will achieve. I love to brainstorm by the way and would be happy to help you get there – so don’t hesitate to ask for directions. The toughest part is to find the source of your fire.
Happy New Year Everyone! May you find your matches and have the opportunity to light them up and enjoy the flame. (in my case….I was lucky to have been gifted the matches – Thanks T!)