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How digital asset management can help productivity

To stay productive, brands can ensure that their chosen digital asset management company offers these three things.

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digital asset management

What is digital asset management?

It’s more than just managing your digital files, digital asset management (DAM) involves hardware or software that not only stores, but catalogues, annotates, retrieves, and distributes digital assets like videos, photos, animations, documents, and more.

Widen Enterprises CEO Matthew Gonnering tells us that digital asset management can actually improve a company’s productivity. Gonnering said, “No doubt, the nature of Digital Asset Management is dynamic. Rather than a static system that gets set up once and runs, DAM is constantly evolving along with newer and better ideas that spring up all along the digital asset life cycle.”

Further, Gonnering explains, “There are always new media types being originated and created, new strategies made for their storage and management, new devices and solutions evolved to consume digital assets, and new preferred vehicles developed to market utilizing those assets for consumption.”

Three ways to stay ahead, stay productive

How do brands stay ahead of the changes and keep their chosen DAM solution current, efficient and able to scale for what the future brings? Gonnering offers the following three key points as guidelines:

  1. Use a SaaS DAM model. A SaaS-based DAM solution will serve you well into the future for a number of reasons. It holds up to lightening-fast technical advances, and can even be adjusted according to these advances before you realize you need them. It can ensure, for example, you are delivered the fastest, richest user experience that’s responsive to the variety of ways your assets will be used. It can even scale itself automatically to the file load you are currently working with. The install model can’t come close to delivering those types of advantages, and will continue to lag further behind in terms of adjusting to what comes next.
  2. Integration is essential. If you’re smart and use DAM as the central storage and management platform for all of your assets, you need to make sure your solution integrates easily with all of the other applications you utilize to manage subtasks. This leaves you free to take advantage of the ever-evolving best-in-class subtask management tools that are available, while maintaining assurance that DAM, as your primary solution, can and will continue to speak to and interact seamlessly with all of them.
  3. Customer service is king. Although reliable self-education with easily-accessible, timely and reliable content for using your DAM system is essential to the consistent efficacy of its use, nothing comes close to exemplary customer service when the circumstances require you to work with a person in real time. Look for a DAM solution with a support portal that makes it extremely easy for you to get answers, or to start a chat with a customer service representative. Only organizations built on a legacy of fantastic — and consistent — customer service are trustworthy enough to take the immeasurable value of your digital assets into their hands.

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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1 Comment

1 Comment

  1. multi-line phone system

    July 14, 2013 at 11:11 pm

    This could really help businesses because they can access their files anywhere but of course they should consider the security of their files.

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Tech News

How to opt out of Google’s robots calling your business phone

(TECH) Google’s robots now call businesses to set appointments, but not all companies are okay with talking to an artificial intelligence tool like a person. Here’s how to opt out.

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You know what’s not hard? Calling a restaurant and making a reservation. You know what’s even easier? Making that reservation though OpenTable. You know what we really don’t need, but it’s here so we have to deal with it? Google Duplex.

Falling under “just because we can do it, doesn’t mean we should do it,” Duplex, Google’s eerily human-sounding AI chat agent that can arrange appointments for Pixel users via Google Assistant has rolled out in several cities including New York, Atlanta, Phoenix, and San Francisco which now means you can have a robot do menial tasks for you.

There’s even a demo video of someone using Google Duplex to find an area restaurant and make a reservation and in the time it took him to tell the robot what to do, he could’ve called and booked a reservation himself.

Aside from booking the reservation for you, Duplex can also offer you updates on your reservation or even cancel it. Big whoop. What’s difficult to understand is the need or even demand for Duplex. If you’re already asking Google Assistant to make the reservation, what’s stopping you from making it yourself? And the most unsettling thing about Duplex? It’s too human.

It’s unethical to imply human interaction. We should feel squeamish about a robo-middleman making our calls and setting our appointments when we’re perfectly capable of doing these things.

However, there is hope. Google Duplex is here, but you don’t have to get used to it.

Your company can opt out of accepting calls by changing the setting in your Google My Business accounts. If robots are already calling restaurants and businesses in your city, give your staff a heads-up. While they may receive reservations via Duplex, at least they’ll be prepared to talk to a robot.

And if you plan on not opting out, at least train your staff on what to do when the Google robots call.

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Bose launches headphone-less headphones for your face

(TECHNOLOGY) Bose is using augmented reality in a fascinating new way (even if we’re poking fun at it).

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Just in time for the holidays, Bose releases Frames, their new breakthrough sunglasses that combine the protection and style of premium sunglasses, the functionality and performance of wireless headphones, and the world’s first audio augmented reality platform.

At $199 per pair, they’re the perfect gift for the person who has everything and who will eventually lose them in a lake, leave them in a fitting room, or crush them in a car seat.

Frames have the ability to stream music and information, take and make calls, and access virtual assistants. Bose promises that your playlists, entertainment, and conversations will stay private, although how your conversations will remain private is unclear. Expect confusion from every stranger within earshot.

Bose is calling Frames a revolutionary wearable, but aren’t these just headphones for your face? Very cool headphones for your face?

Bose is pushing the AR functionality hard.

Although they can’t change what you see, they know what you’re seeing using a 9-axis head motion sensor and the GPS from your iOS or Android. Once they know what you see, the AR automatically tunes you into audio commentary for that place, opening users to endless possibilities for travel, learning, entertainment, and gaming.

They claim Frames are hands-free and clear-eyed, but even if that’s the case, do we really need more people walking around under the influence of distraction? As if it weren’t enough to have people’s eyes glued to their phones, now we can have people in matching sunglasses wandering around talking to themselves. Now who looks bonkers?

Frames are available for preorder now and are expected to ship in January 2019. Look for Bose to release updates to their AR at SXSW in March.

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Tech News

What’s TikTok, why’s it so huge, and why is Facebook scared of it?

(TECH) TikTok has taken the internet by storm – you’ve probably seen the videos floating around, so here’s the context your business needs to know.

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Jimmy Fallon recently challenged his viewers to his version of a #sharpiechallenge. That’s where you toss a sharpie into the air, catch it, take the cap off and draw a mustache on yourself with it. He requested that viewers use TikTok to record it and upload it.

As of this writing, the hashtag boasts 8.2 million views in TikTok alone – if it wasn’t big before it gained Fallon as a fan, it is now.

What Is TikTok?

The TikTok app is the brainchild of Bytedance, a Chinese company that once owned Muscal.ly, and it launched in September 2016 as Douyin (it’s Chinese moniker). When it launched internationally, a year later, they branded the social media app TikTok. When Musical.ly shut down, users had to switch.

The app lets users view, create and share 15-second videos (kind of like Vine, RIP). It’s estimated that there are over 500 million users worldwide. The app has been highly ranked in the charts for number of downloads over the past few months, with a spike when Fallon had his first challenge, #tumbleweedchallenge. (For the record, Fallon and The Tonight Show do not have a business relationship with Bytedance.)

Users can lip-sync, do duets, record a reactions video and has some excellent tech in the app for video editing. Users can comment on videos and create video memes. It’s pretty fascinating. And wildly appealing to the masses.

One of the best things about TikTok is that the app doesn’t have advertising or monetization capabilities, even though it has a broad audience. With an estimated 500 million users, it’s just a matter of time.

Facebook launches a TikTok-clone.

Facebook doesn’t want to be late to the game. In classic follower fashion, they have launched their own short-video app, Lasso.

I played with both apps, and Lasso just doesn’t have comparable content.

What Facebook does have is its user base. By integrating with Facebook itself, Lasso may outdo TikTok eventually, but it will need to increase its capabilities.

Why should your business take notice?

Small businesses should be aware of these apps. Online videos are driving social media engagement. Content is king, and you’ve been reading here for years that video is a powerful component of any social media strategy.

TikTok and Lasso give you video-making and video-sharing tools that could increase your online presence.

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