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How digital asset management can help productivity

To stay productive, brands can ensure that their chosen digital asset management company offers these three things.

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digital asset management

digital asset management

What is digital asset management?

It’s more than just managing your digital files, digital asset management (DAM) involves hardware or software that not only stores, but catalogues, annotates, retrieves, and distributes digital assets like videos, photos, animations, documents, and more.

Widen Enterprises CEO Matthew Gonnering tells us that digital asset management can actually improve a company’s productivity. Gonnering said, “No doubt, the nature of Digital Asset Management is dynamic. Rather than a static system that gets set up once and runs, DAM is constantly evolving along with newer and better ideas that spring up all along the digital asset life cycle.”

Further, Gonnering explains, “There are always new media types being originated and created, new strategies made for their storage and management, new devices and solutions evolved to consume digital assets, and new preferred vehicles developed to market utilizing those assets for consumption.”

Three ways to stay ahead, stay productive

How do brands stay ahead of the changes and keep their chosen DAM solution current, efficient and able to scale for what the future brings? Gonnering offers the following three key points as guidelines:

  1. Use a SaaS DAM model. A SaaS-based DAM solution will serve you well into the future for a number of reasons. It holds up to lightening-fast technical advances, and can even be adjusted according to these advances before you realize you need them. It can ensure, for example, you are delivered the fastest, richest user experience that’s responsive to the variety of ways your assets will be used. It can even scale itself automatically to the file load you are currently working with. The install model can’t come close to delivering those types of advantages, and will continue to lag further behind in terms of adjusting to what comes next.
  2. Integration is essential. If you’re smart and use DAM as the central storage and management platform for all of your assets, you need to make sure your solution integrates easily with all of the other applications you utilize to manage subtasks. This leaves you free to take advantage of the ever-evolving best-in-class subtask management tools that are available, while maintaining assurance that DAM, as your primary solution, can and will continue to speak to and interact seamlessly with all of them.
  3. Customer service is king. Although reliable self-education with easily-accessible, timely and reliable content for using your DAM system is essential to the consistent efficacy of its use, nothing comes close to exemplary customer service when the circumstances require you to work with a person in real time. Look for a DAM solution with a support portal that makes it extremely easy for you to get answers, or to start a chat with a customer service representative. Only organizations built on a legacy of fantastic — and consistent — customer service are trustworthy enough to take the immeasurable value of your digital assets into their hands.

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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1 Comment

1 Comment

  1. multi-line phone system

    July 14, 2013 at 11:11 pm

    This could really help businesses because they can access their files anywhere but of course they should consider the security of their files.

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Tech News

Earbuds that are noise cancelling hit the market just in time for the holidays

(TECH NEWS) There are no shortage of earbuds on the market, however, Nuheara’s noise cancelling, bluetooth earbuds are sure to top everyone’s wish list.

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earbuds noise cancelling

Noise cancelling earbuds are efficient for blocking out the world around you – when all you want to hear is your music and nothing else. However, for those who want a smaller, sleeker alternative, Nuheara is the perfect fit.

Nuheara are wireless audio earbuds that are customizable to your hearing needs. Even though they have the same power as noise cancelling headphones, they can be adjusted to amplify or minimize sound based on each situation.

You can choose to blend the sounds of the streets and your new favorite album in order to be aware of the world around you. The earbuds are ideal for any situation.

The noise cancelling earbuds use SINC (Superior Intelligent Noise Control) technology, which lets every user create their custom hearing experience.

There are numerous times when it’s hard to hear because of the noise around us. This may be in crowded restaurants, concerts or even when you’re at home trying to avoid the noisy neighbor in the apartment above you.

The SINC technology applies a frequency filter to sounds you choose to hear or want to avoid. Additionally, the left and right earbuds have their own settings, so that they can be customized individually. Everything is customized through the app, so it’s up to each user to decide!

Prior to founding Nuheara, Justin Miller and David Cannington worked in the oil and gas companies creating industrial strength hearing headsets.

The feedback they received during these experiences paved the way for inventing Nuheara. People wanted a sleek headset that they could wear in everyday life, not just at their job.

The earbuds will set you back a few hundred bucks, but they come with accessories like a battery charger, carrying case and 8 different silicone tips. The battery charger provides three full charges. Nuheara earbuds are also sweat and water resistant, but they are not yet waterproof.

As wireless headphones, Nuheara are also compatible with most Bluetooth connected devices. The earbuds also use tap-touch control to make hands-free phone calls, control music and adjust settings.

There is no need to connect Nuheara to external devices to use their noise cancelling capabilities.

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Tech News

Turn your FAQ page into a chatbot without knowing how to code

(TECH NEWS) An easy way to add a chatbot to your site and automate some of your work is through this new simple tool that doesn’t require any tech know-how.

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faqbot chatbot

Reduce your workload and personalize customer service engagement with Faqbot, the tool that turns your online FAQ into a customized chatbot.

Co-founded by Denny Wong and CEO Mathis André, Faqbot uses machine learning to streamline frequently asked questions into a handy chatbot pal.

Based on your existing FAQ content, Faqbot builds a database that learns from every conversation to improve responses. Faqbot can also be used to automate sales and lead generation.

You get to design the conversation flow, mapping out a custom path to guide users to a desired outcome. Set predefined choices or free text, customize the bot’s responses, and determine what leading questions the bot should ask.

For example, on the Faqbot site, I was given two pre-set choices to click after each response from the bot. Clicking “Thanks for helping” gets the polite response “You are welcome! ;-)” complete with an old-school emoji featuring a nose.

If you select “not my question,” Faqbot uses its general response to any unanswerable question: “Sorry, I’m a chatbot. I am constantly learning and have answers to frequently asked questions. Thank you for leaving your email and we will get back to you shortly.”

Choose your own responses based on already defined FAQ or come up with new messaging to better engage and inform your customers as needed. The free text option is also available if customers wish to continue asking questions.

Of course, I had to try out some less than frequently asked questions. When I asked Faqbot “are we friends?” it kindly replied, “Absolutely. You don’t have to ask.” So I’m smitten.

However, when I tried to take it to the next level by asking “Do you love me?,” which seems to be the internet’s favorite way to harass a bot, I got the “Sorry, I’m a chatbot” response.

That’s okay. I’ll recover. Faqbot isn’t here to love, it’s here to answer questions.

You can easily install the chatbot by either copy/pasting the snippet of codes directly into your webpage, or connect Faqbot to your company’s Facebook page. No coding skills required.

Pricing is based on number of users per month, but all levels include the same service offerings of FAQ database management, messaging interface, a ticketing system, and DIY guided conversation flow. You can try out Faqbot free for 14 days by signing up on their site.

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Tech News

This note-taking app is perfect for the creative mind

(TECH NEWS) The newest app for note-taking could be a tremendous asset for a very specific type of creative that tools like trello and evernote fall short on… not all apps work for all people.

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milanote

If you’re like me, you’ve had many phases in your idea-having, note-taking life. There was the AP History period, where I decided the quality of my notes would be judged based on the tininess of my handwriting and the number of innovative abbreviations coined. There was the “song collection” period, in which I wrote down song and band names with reckless abandon, on any scrap of paper or non-paper within reach, and promptly scattered the scraps everywhere. There was the post-it era, in which every single idea was carefully documented on a “Sticky Note” that tiled over my Windows desktop and was impossible to find thereafter.

And then, there was Evernote, and Trello, and I thought my evolution was complete. I had neatly organized “Notebooks” and “Cards” and I felt very structured and efficient and spiritually done with my note-taking journey.

But a whisper of rebellion called out to me. It sounded musical, colorful, whimsical. It asked me whether I wouldn’t like to liberate myself from those neat lists and stacks, let my ideas flow, visualize my thoughts?

It introduced me to Milanote – the note-taking app truly made FOR images, not just tolerant of them.

Milanote markets itself toward creatives: “For the research, thinking and planning behind your next great piece of work.”

But the strengths of this app could benefit anyone who could use a more freeform space to collect their thoughts. A blank page resembles a peg board, and users can add images, notes, links, and more in any configuration their hearts desire. You can also link any elements together with a web of lines, or leave them on their own.

This could be a great app for early-stage brainstorming and planning, when you need to play around and be flexible.

Milanote can be collaborative, like Trello, or individual and personal, like my always-evolving grocery list in Evernote. Milanote currently works in any web browser, and iOs and Android apps are coming soon.

For up to 100 notes, Milanote can be yours free of charge. More than that, though, and you’ll have to pay $9.99 for the pro version.

Something tells me infinity should cost much more, but the organic, customizable concept is something to hold on to.

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