Major shot over the bow: Move acquires listing syndication arm of Point2

Strengthening their position in the industry, Move, Inc. has announced the acquisition of Point2’s listing syndication arm, assuming their relationships with 112 MLSs in the U.S. and over 900,000 listings. Combining Point2 with ListHub means a total of over 600 data sources, distributing over 3M listings nationally, covering 85 percent of residential listings in the country. That’s a powerful combo.

In a statement, Move, Inc. stated that combining the two platforms will reduce listing duplication and data fragmentation, reduce online listing inaccuracy through ListHub’s rigorous requirements, and provide more accurate metrics and measurement of online marketing across numerous websites.

Point2 will continue to provide its signature real estate solutions including Point2 Agent, Point2 Homes, agent and MLS public websites, IDX tools, and mobile applications.

ListHub touts their strengths

“This is a critical step toward our vision of a single industry platform to manage listing, agent, lead and other analytics information in a single platform, which is an important component for the largest brokerages and franchises that span multiple MLS markets,” said Luke Glass, executive vice president of industry platforms for Move.

Glass added, “Once the transition is completed, these listings will be protected under ListHub’s stringent terms that guide the responsible and fair exchange of value between content owners and publishers, while brokers will have a single point of control through their dashboard. This model offers significant advantages to the industry in improved online listing accuracy, a single platform for MLSs and their largest brokerages and franchise members, and streamlined service for the publishers who strive to serve the industry through marketing websites and other software solutions.”

ListHub’s data agreements with publisher participants ensure that the listing data provided by ListHub is used for consumer display only, is supported and removed in a timely manner, and meets high standards for broker and agent attribution. Point2 customers who transition to the ListHub platform will be provided with the same content protections.

Huge year of growth for ListHub

“ListHub was a pioneer in the early days of syndication, and today we continue to innovate and evolve to increase the return on investment that real estate professionals receive from third party publishers,” said Celeste Starchild, general manager for ListHub. “We have made a significant investment in our reporting platform by adding more metrics across more publishers, including mobile apps, and making strides in delivering the highest quality in real-time metrics analysis.”

ListHub has had an acceleration in growth this year, averaging 800 new brokerage accounts added per month, 55 new MLSs, and now, consolidation with Point2.