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Op/Ed

3 hacks for busy real estate pros that will save you time (and make you look good)

Busy real estate pros have endless to do lists, but these three (or four, if you read) hacks can improve productivity and make any agent look good.

busy team

Busy real estate professionals know that there are never enough hours in the day to get it all done. There is always some flyer that needs to be made, some email that needs to be sent, and some lead generation activity that needs to be accomplished.

Not only do you need to do all those things, but you’ve also got to do them well. It’s true that you should never cut corners. In fact, famous author and inspirational speaker Og Mandino once said, “Never neglect the little things. Never skimp on that extra effort, that additional few minutes, that soft word of praise or thanks, that delivery of the very best that you can do.”

Real estate professionals are constantly in the public eye, and it is important that your impression be a lasting and positive one; that’s why you don’t want to throw poor quality work out there for everyone to see.

Despite the fact that you shouldn’t skirt around hard work, I’ve got a few real estate “hacks” that will save you tons of time and help you look good in one fell swoop.

Time saving tricks and tools to try

Here are 3 time saving tricks and tools for you to explore:

  1. Use a social media management platform. Instead of wasting time bouncing among Facebook, Twitter, Instagram, LinkedIn and other social media sites, did you know that you can manage all of your social media from a single platform? You can even schedule your posts for dates in the future. If you are a busy bee, you can save time by allocating 45 minutes once a week to schedule posts across all of your social media platforms. Products such as Hootsuite can help you save time and maintain top-of-mind awareness.
  2. Create an RSS Drip Campaign. Repetitive and redundant drip campaigns are the worst. Personally, I receive the same email newsletter from at least four different mortgage lenders. The content is tired, and I don’t even open the email messages. But, what about sharing content from your blog? Are you writing interesting and inspiring content on your blog each week? If so, why not create an RSS-to-email drip campaign using a product such as Mailchimp or Constant Contact? In this way, your drip campaigns will go out each week and you won’t even have to do any scheduling. Just plug and play: anyone on your email list will receive your entertaining and creative content whenever it is posted.
  3. Manage all of your lead sources in one place. Got leads coming in from lots of different sources? Does each source have a different method for alerting you of the new lead? If you are like most agents, you probably get some lead alerts via text, others via email, and some as push notifications from apps. Well, there’s any easy solution for the time-consuming management of your leads from inbound marketing. There are many products out there (Follow Up Boss, Pipeline ROI, and even Top Producer among others) that will collect and funnel all of your different lead sources so that you can access all of your home buyer and seller prospects in one place.

Listing Syndication – A Fourth Time Saver?

There’s a fourth “hack” that is up for discussion as well. It’s listing syndication. Listing syndication across the internet provides maximum exposure and makes your clients happy. At the very same time, listing syndication is convenient because you don’t have to manually upload your listing on every site far and wide. Of course, there’s the timely topic of whether syndicating to certain top-shelf sites makes you a “sell out”.

Nevertheless, if you are looking for ways to save time, look good, and manage loads of business, you may want to try some of the different tools I’ve shared. I haven’t yet discovered a way to earn a living as a real estate sales agent without leaving the house. But, if I do, you can bet I’ll share it here.

#RealtorTimeHacks

Melissa is an in-demand business success speaker and author, as well as a real estate broker with thousands of short sale transactions under her belt. She leverages her experience as a short sale insider to motivate thousands of business professionals to plan their careers better, execute more effectively on their plan, and earn more because of it.

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