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Op/Ed

Get off of Facebook and sell my friggin’ house already

(EDITORIAL) We all have to be online, but how do you balance dominating the web with farting around on Facebook?

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I’m not anti-social media

Yes, that was a baited title and No, no one said that to me.  But they could if I don’t do my job as a listing agent first and foremost.  I am NOT an anti-social media advocate (not at all, I <3 love social media!) but I AM a consumer advocate and if you are an agent your consumers are buyers and sellers, period.

Do you want to know what the awesome sauce of being a top listing agent is? It is servicing a listing as you would want your own home to be serviced.  Think about that for a minute.  If you had a home for sale, what would you expect the listing agent to do?  You may not have even thought about it in this perspective before, but it can be a pretty handy tool to up your game and build client loyalty and provide your consumers, your clients, with the type of service they RAVE about.

I would EXPECT my Super Star Ace Listing Agent to:

1) Dominate the Internet with my listing, including maps, pictures, details, school info etc.  I’d want to be able to Google my address and find my listing in many different locations.

2) I would want to be able to reach my listing agent quickly, in my preferred communications manner (text, email, phone).

3) I would expect detailed updates each time they showed the house (feedback) and monthly updates on all the marketing my listing agent has done that month for my property (and I’d like to know what is working and where the traffic is coming from, technically and geographically).

4) I for SURE want to be assured that when someone wants to see my listing, that the listing agent makes it very easy and accommodating for it to be shown.

5) If I saw my agent on Facebook, Twitter or other social media, I’d be cool with it as LONG as they were doing the above first.  If they haven’t had time to update me, show my listing or give me feedback, they sure as Heck don’t have time to be on any social media site.

6) I’d EXPECT my listing to be on my listing agent’s blog or website (I would not take kindly to the idea that my agent’s blog or website is NOT the place for my listing to be, so if you, Blogging Purist Agent, don’t have a main site where your listings are highlighted, I’d rethink that strategy, my main clients are my listing clients, not blog visitors who don’t want to see my listings, this is a REAL ESTATE BLOG and I SELL MY LISTINGS).

7) I would NOT want to know that my listing agent has a bad reputation for spamming anyone.

8) I would expect my listing agent to be fully abreast of my competition not only when they list the property, but monthly so that we  can make decisions together regarding price changes based on informed knowledge.

9) I would want to know that my listing, regardless if it’s lower than the rest of my agent’s inventory, is getting the same treatment that all of the others do.  If they wanted my business, then respect it. Don’t just take my listing to build your inventory book and treat me like a red-headed step child.

10) Finally, I’d want to know that my agent is knowledgeable, approachable, professional and dedicated to selling my listing as quickly as possible for the highest the market will bear.

Have you done your job?

If you, fellow agents, have some disgruntled listing clients or clients who don’t want to reduce their price even when the market indicates it should, look at the above and see if you have done your job as you would have expected it to be done for your own property.  Where did you fall short?  What can you rectify now?  Build your business around the desired consumer experience and expectation and you can’t go wrong.

You might do all of things, you might do more, and they might seem elementary.  If so, Great, go have a blast on Facebook and bring in more great business from great clients, but if not, get your own house in order before looking for more houses to sell. No pun intended.

PS: I have seen agents (and even myself in moments of weakness) not provide the service above, and when I look back at my less-than-perfect self, I just shake my head, pull up my bootstraps and get back to being that agent that I want to be.  Where I most often fall down is simply letting the clients know what is going on.

I somehow forget that they don’t KNOW their single property site has been viewed 5,000 times, or that there is a foreclosure in the neighborhood that wasn’t there before, etc.  I need to always keep them as informed on their listing as I am so they can feel secure and up-to-date.  That is exactly what I would want to be if it were my home on the market….

This editorial was originally published in 2010 on The American Genius by Janie Coffey.

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Op/Ed

The music you’re listening to may dictate your productivity levels

(EDITORIAL) Whether it’s a podcast, news, or music, most people are listening to *something* while at work – so what makes you the most productive?

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music for productivity

For some, productivity requires a state of concentration that can only be achieved in silence. But workplaces are seldom so quiet, and truth be told, most of us prefer to have some background music playing while we work. Some people swear they can’t work or study without it.

Personally, I find music helpful for encouraging productivity and creativity. It distracts the part of my brain that would normally be chattering away – the voice in my head worrying, wondering, and daydreaming. I find that music neutralizes this inner voice, freeing up my brain to focus on the task at hand.

More and more research backs up what many of us experience – a state of enhanced calm, focus, and creativity when we listen to music while working. Deep Patel at Entrepreneur.com has a list of the best types of music to serve as the soundtrack to your workday.

Typically, music without lyrics is best for working or studying, since lyrics tend to catch our attention. Research has so consistently shown classical music to boost productivity that the phenomenon has it’s own name – the Mozart effect.

But other forms of wordless music can work as well. Patel recommends cinematic music for making the daily grind feel as “grandiose” as a Hollywood epic. Meanwhile, video game music has been specially designed to help gamers concentrate on game challenges; likewise, it can help keep your office atmosphere energized. Soothing nature sounds, such as flowing water or rainfall, can also help promote a calm but focused state.

Music with lyrics is okay too, as long as it doesn’t turn your office into a karaoke bar. Cognitive behavioral therapist Dr. Emma Gray worked with Spotify to identify the characteristics of music that can actually change our brain waves. She found that music between 50 and 80 beats per minute can trigger the brain an “alpha” state that is associated with relaxation and with being struck with inspiration.

Really, any music will do, as long as you like it. Research from the music therapy department at the University of Miami found that workers who listened to their preferred artists and genres had better ideas and finished their tasks more quickly.

What styles of music help you focus during your workday? I myself enjoy the collection of “lo-fi” or “chill-hop” playlists on YouTube. This music has a consistent beat that is engaging without being distracting, and the accompanying video generally features an adorable cartoon character to keep you company.

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Op/Ed

Morning rituals of highly successful people – do you have one?

(EDITORIAL) From start to finish, the daily life of each successful person is very much dictated by their family and job. But there are definitely some patterns that we can all incorporate into our own morning rituals to achieve higher success and order.

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Fleximize took a look at the morning habits of 26 of the country’s most successful individuals to include the President of the United States Barrack Obama, Arnold Schwarzenegger, Steve Jobs and even Oprah Winfrey.

What was discovered? Well, each of the men and women on their chart start their day early with time blocked out for exercise and meditation, breakfast and family. In short, things that are important!

Someone, somewhere coined it best: “If it has to happen, then it has to happen first!” Everyone has an “it.” Anyone who has managed to find professional success is surely embracing this philosophy. The first hour(s) of the day are used doing whatever is one’s top-priority activity. And no sooner do you start you risk the priorities of everyone else creeping in.

Interestingly enough, exercising in the morning is one of the group’s top priorities. It’s been said many times that exercise helps keep productivity and energy levels up and better prepares us for the everyday challenge of achieving all we can.

From start to finish, the daily life of each successful person is very much dictated by their family and job. But there are definitely some patterns that we can all incorporate into our own lives to achieve higher success and order.

An Insider article found that “the most productive people understand how important the first meal of the day is in determining their energy levels for the rest of the day. Most stick to the same light, daily breakfast because it works, it’s healthy for them and they know how the meal will make their mind and body feel.”

The Fleximize chart demonstrates that successful people consider the quiet hours of the morning an ideal time to focus on any number of things: important work projects, checking email, meditation. And what’s more, spending time on it at the beginning of the day ensures that it gets complete attention before others chime in.

So check the chart and find someone you can relate to.

BI points out that planning the day, week, or month ahead is a crucial time management tool designed to keep you on track when you’re in the thick of it. Using the mornings to do big-picture thinking helps you prioritize and set the trajectory of the day!

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Op/Ed

Security of client information is important, so change the process

(EDITORIAL) Too many companies have had security breaches, which is bad enough, but is the process for insuring client information safety too old to secure?

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security too old to function

While it’s clear companies seem to get hacked regularly, the steps taken to keep users safe are a joke. Companies still rely on asking personal questions in an effort to make users feel safe, but those attempts are laughable.

I wasn’t laughing earlier this week as I was setting up a few new accounts.

As anyone knows, creating accounts can be a real pain in the buttocks. But, since I’m kind of a geek, I would sometimes find the humor in choosing and answering my three security questions. (Wondering if I’d remember the answers.)

What band was your first concert?
What was your favorite dog’s name?
Where were your parents married?
What model was your first car?
Who was your childhood bff?

Cool.

I never thought much about the security questions until the last few times when I encountered a few like this:

In which city were you married?

What is the name of your eldest child?

At what time of day was your oldest child born?

How old was your father when you were born?

What?

I felt I had taken a step back in time.

Sure, these questions might be ok, if there were a lot of options, but these were four of the seven provided.

I’m not a super touchy person who gets triggered easily or angered at the drop of a hat. But, these questions made me question this process and its security.

Whether you’re a man or a woman, in this day and age, it’s quite possible you’ve never been married or had a kid. It’s also possible for some folks, they didn’t know their dad. Or, if they do, maybe they don’t want their security question asking how old he was when they were born.

But, the bigger question: Why so very personal? And, from a woman’s perspective, why so presumptive. It made me wonder: are the questions the same for a man or a woman of any age?

I can’t imagine a 22-year-old being asked about the birth of their eldest child. Or, where they were married.

These questions had to be options based on my age and gender.

I chose the questions I could answer like, where was my elementary school located.

But, I didn’t feel safer for answering. Somehow I felt like the company asking them was 1) Prying to gather personal data 2) Not concerned about safety 3) Was sexist.

As many others have argued, it’s time to shut this process down, if only for the fact that it doesn’t make us safer online. This is a practice that should be relegated to the past, just like the presumptive questions being asked.

Seems no matter where you look online, banks, retailers and even medical providers are hacked. Our information is floating in space on the interwebs.

Obviously, security is a top concern. Who wants to sign up for a service only to find out later, “OOPS, our bad, your information was hacked. Here, we will give you free credit monitoring for a month.”

Doesn’t cut it.

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