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How do you know it’s time to become a broker?

(BROKERAGE) It sounds dreamy to open your own brokerage and be your own boss, but when is it TRULY time become a broker?

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time to be a broker

Everyone joins the real estate workforce for a different reason. Some to flip houses, others to represent buyers, and so forth. And most are happy with their broker of choice, but for others, the itch to become a broker becomes so great that it cannot be ignored.

But how do you know when it’s time to become a broker? Maybe it’s time for a new broker because you’re unhappy, but it’s also possible that you have the skills and drive to lead your own company.

To find out, we asked three brokers with thriving businesses:

Jennifer Archambeault is the Broker/Owner of Urban Provision, REALTORS®, a growing Texas brokerage.

We asked her how to know when it’s time to create your own brokerage:

It is time to create your own brokerage when the limitations of your current brokerage restricts your personal or professional growth, hinders your ability to serve your clientele at the highest level or you are no longer able to see the value your current broker brings to the table.

Regardless of the reason, it is important to be mindful of your competency and ability to handle the responsibilities involved with running a brokerage and/or managing or mentoring agents.

Is there a tipping point?

There are often many tipping points causing an agent/broker to dream about having their own brokerage, but they often only clue in on one when they are parting ways. A lack of respect or dissatisfaction within your current company, the inability to come to terms on differences with management, not seeing eye to eye on the company’s mission or vision and not being able to serve clients to the desired standard often top the list of tipping points if the agent leaves disgruntled.

However, there are times it is purely a natural transition having nothing to do with any reason mentioned above and solely taking your career and income to the next level.

Is it better to do so because of a gap in the market or because someone’s independent streak is unavoidable?

Personally, I think it is the latter more than the former. Gaps in the market will change over time but often the desire to be independent doesn’t ebb and flow as easily. If someone’s independent streak is unavoidable they often exude qualities that allow extreme focus to continuously keeping their eyes on a prize.

There are benefits of having your own brokerage, but there are also limitations as well. Some people’s independence can be a hindrance to their business especially when they want to start their own brokerage because they simply do not like or cannot continually follow the rules.

I believe it is better to part ways to build your own brokerage or brand because it satisfies a personal or professional growth need rather than leaving your previous company disgruntled. The latter generally allows for a flawed mindset.

What do you wish you had known before starting a brokerage?

Do not always focus on Plan A because often you’ll end up with the most perfect fit with Plan D.

Being nimble is a must-have quality for anyone in the real estate industry, but owning a brokerage often requires stretching far beyond being nimble and reaching for superhero status. Initially, I believed every agent could be molded into a specific model or a way of doing business but quickly realized that there is a not a one size fits all brokerage regardless of someone with decades of experience said so.

The perception of a brokerage with a large number of agents on the surface implies success. However, the old saying quality over quantity rings very true in a brokerage setting. Stop worrying about what others are doing – be different because that’s how you get noticed. Do what you do well and what works with your clients, for your personality or in your marketplace.

Tyler Forte, Co-Founder & CEO of Felix Homes saw a need to marry technology and real estate.

Here is his take on starting a brokerage:

Prior to starting Felix, I was a venture capital investor and I can tell you that any successful business, whether or not it’s a brokerage, is started because the status quo does not solve the market’s distinct needs.

Speaking specifically to why we started Felix, home sellers are facing a number of challenges that the traditional brokerage model does not address. When I sold my home last year, I saw firsthand how the home selling process is broken. I knew that starting a disruptive real estate brokerage was what I needed to do in order to make the experience of selling a home better.

The challenges homeowners currently face include hiring an agent who does not have their best interest in mind, to the uncertainty of not knowing if their home will be sold and for what price. At Felix, we are looking to provide consumers with the best home-selling experience period.

As far as the challenges we faced when starting a new brokerage, there are many. For one, the real estate industry is slow to adopt new innovative models. This is because current incumbents have built moats around the data and distribution of homes all at the consumer’s expense. In addition, because real estate is governed on a state-by-state basis, educating ourselves on the laws and regulations of each state was a challenge.

Jeff Brown, Owner of BawldGuy Investing has been a broker for decades and is never ever EVER shy about telling it like it is.

How do you know when it’s time to create your own brokerage?

I’ve always contended Dad was right, as you always thought most folks didn’t know when to create their own firm. Over the years I’ve spoken with countless brokerage owners about this very question.

Roughly a third of ‘em actually thought they knew the right time. Me? I did it WAY to soon, though in my defense, I had my dad’s infinite brokerage experience IN the office daily to back my rookie play, stop mistakes BEFORE I made ‘em, and generally mentor the crud outa me.

Most brokers told me they knew when decisions made by their broker bosses just were not what they would’ve done. They usually came a tipping point, where the decision made itself. But again, that was just a third of those with whom I talked. The rest just did what I did, rush in willy nilly. The huge advantage I had was a decades experienced brokerage owner mentoring me daily, in real time, and who, you know, actually gave a damn about me.

So what is that tipping point?

The most often heard tipping point was the feeling of being constrained by their boss’s operating policies. For example, and a gigantic tipping point, was a friend of mine who wanted to run his own office using the Broker-Centric model, not the Agent-Centric model run by the broker for whom he worked.

Is it better to do so because of a gap in the market or because someone’s independent streak is unavoidable?

The latter is merely personality. Sometimes it works to breakaway, and sometimes it’s been catastrophic. Being independent has nothing whatsoever to do with knowing what you’re doing as the person in charge.

The whole ‘gap in the market’ thing has always puzzled me as a reason to open a brokerage. The exception clearly would be that the policies of operation under which you’d run your own office would substantially improve your chances of taking advantage of whatever market gap you perceived. I find that to be uncommon, at least in my experience.

What do you wish you had known before starting a brokerage?

Without even a hint of maybe having a doubt, I wish I’d understood the good news/bad news joke that says: “Well, Jeff, the good news is you’re now the Go-To Guy. The bad news? See the good news.” 🙂

The difference between signing the backs of checks and the front of those checks cannot be overstated. Every single buck stops at your desk, period, end of sentence, over ’n out. Some folks find that to be too daunting.

Lani is the Chief Operating Officer at The Real Daily and sister news outlet, The American Genius, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Real Estate Brokerage

Is this the end of the Great American Commercial Office Building?

(REAL ESTATE BROKERAGE) Dell is the latest to join a trending game of commercial real estate hot potato by selling off 35 acres of prime real estate in Round Rock to Switch.

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Tall glass windowed office buildings, a part of commercial real estate

With people and companies realizing how viable remote work is across several industries, companies are re-evaluating the role of the in-office worker. Many large companies, including Dell Technologies, are starting to ditch their expensive investments, those big, shiny office buildings and, in some cases, even office compounds. The American Genius has learned from a Dell source that they’re lightening their commercial real estate load by selling off approximately 35-acres of their Dell Round Rock campus to Switch, who will build a 1.5 million sq. ft. building called “The Rock.” Additionally, they are leasing the third floor in another building to the Army Futures Command (AFC) for their Resource Operations Center. Dell seems to be making out well in these transactions, reducing their real estate holdings and repurposing the other space by leasing it.

Are these once-bustling business centers going the way of abandoned shopping malls and all those condos in Miami? Not exactly, but we are seeing a trend for businesses to rethink the space they need and what they should sell (or lease). “‘Remote work is really going to stay here,’ says Frank Steemers, senior economist for the Conference Board, in USA Today. “It’s probably going to be one of the main organizational legacies of the pandemic.’” It seems unlikely, although it’s unclear what this means for commercial real estate.

Dell did well, as the market in Austin is still healthy and is expected to stay that was. Other cities may not be faring as well. While some people want to go back to their offices for various reasons, few actually want to return to full-time cubicle or office life. Employers are making these decisions to move more employees to full time working from home status and to expand the job candidate pool by hiring more remote workers.

REI sold their brand new headquarters in Bellevue, Washington to Facebook in August 2020, before ever having moved in. They had to deal with layoffs last year, plus their office employees have been working remotely already. For months at the start of the pandemic, we saw businesses holding onto their real estate, expecting a return to business as usual sooner rather than later. When that didn’t happen, companies opted to make more permanent arrangements for remote workers. Selling off their office spaces means less overhead for the businesses with fewer day-to-day expenses.

Things started shifting when the tech giant Google said it would consider allowing employees to keep working from home until well into summer 2022, and predicted a hybrid work model in the future. Facebook and Twitter have indicated something similar, and regional offices of Ford (Michigan), Target (Minnesota), and Salesforce in California have all indicated they will be “giving up significant office space because of their changing workplace practices,” according to the NY Times in a recent article on the trend.

Businesses are off-loading their commercial real estate holdings, because with offices at half-capacity or less in many of these massive compounds, it doesn’t make sense to hold onto the properties. The basic cost of running and operating these behemoths, not to mention the abandoned meditation rooms and ping pong tables, doesn’t make too much sense now. It’s just paying for wasted space. It will be interesting to keep an eye on this trend as some workers return to their offices.

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Real Estate Brokerage

Don’t settle for mediocrity: How to be a better leader

(BROKERAGE NEWS) There tends to be two camps of leaders, those who lead from strength and those from weakness. But who says you can’t do both?

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Leader in a meeting

A lot of leadership literature has become “strength’s focused” – using inventories like StrengthsFinder (developed by Gallup). The logic in many ways, is sound. Capitalizing on your strengths as a leader and those of your team is significantly more effective than attempts to cover perceived flaws or weaknesses.

The business world has been cited for being too focused on weaknesses (and now parents are too). This a natural inclination for people. For leaders however, we should be bringing our strengths (and the strengths of our teams) to work and making “it” happen.

However, an over focus on strengths isn’t without its own challenges. Tony Schwartz writes for Harvard Business Review, a “well-rounded leader” has a greater opportunity to be more effective. As we seek to leverage our “strengths” let us not forget the complexity of our skill set and how those negatives we see about ourselves can become assets – resources – that we use to manage ourselves and our teams.

Metaphors are common in leadership articles, so I won’t break tradition.

Much like in physical exercise, poor form often causes the overuse of a muscle versus a group of muscles. Poor leadership form, while doing the lifting, leads to an overuse or over-reliance on what is good and comfortable for us.

A pragmatic leader may find themselves unable to make dynamic change move forward. Today’s leaders have to deal with a more complex environment in terms of technology, skills, and demographics. One style of leading will simply not be enough.

The big lesson here is to workout things you don’t think are your best strengths. What are ways you can take those weaknesses and utilize them? How do your rebranded weaknesses make you a good leader for a project or a team? Create opportunities to use your “positive opposites” – those weaknesses that you have rebranded.

PRO TIP: Find a mentor, find a coach, or keep reading about leadership.

You may never be able to develop those skills as strong as your primary, but you will have more leadership muscle to work with. You’ll be delivering a better leader to serve, build, and develop yourself or the organization.

Schwartz discusses the role of choices. We make a lot of choices as leaders – resources, people, what risks, what resources, what costs. When we make those choices working with clients or employees we are always using our mental tool kits.

It doesn’t hurt us to have more tools, most of the time, to allow us to handle situations.

SIDEBAR: It is important to recognize that we only have a limited amount of time. You’re still going to benefit more from developing your strengths – but don’t forget to work out those rebranded weaknesses (the triceps of leadership!). I love an 80/20 perspective – spend 80% of your learning time focused on building up those strengths, spend the other 20% on flexing those rebranded weakness.

A well-balanced leader is not a one-trick pony – they are leaders who can take an organization through many life cycles. If you seek to be some kind of leader, take some time to appreciate your own mix of strengths and weaknesses, and the unique qualities that you bring to a complex world of complex organizations.

Leadership is a whole person endeavor, and don’t skip those weaknesses (just like leg day!).

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Real Estate Brokerage

Entrepreneurs and techies, need motivation? Weekend Club is here to help

(REAL ESTATE BROKERAGE) Weekend Club gives you access to a support network of techies and entrepreneurs every Saturday to keep you motivated on your personal projects.

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Freelancers and entrepreneurs working together in a meeting room, two men and two women, discussing over a laptop.

If you want your personal project to succeed, you’ve got to work on it constantly. Jerry Seinfeld says to not break the chain, while Stephen King says to write every day. Getting better at something requires the motivation and discipline to put in a bit of work every day – to persevere through every setback.

Of course, that’s easier said than done. Tech projects are especially notorious about this – the complexity of a new app’s design and code might hit a blocker at any moment, and that can quickly make someone walk away. There’s hundreds of dozens of little pieces all scattered around that require attention, and any single one of them might trip everything up.

It’s exhausting. Finding a solution might mean hours of Google and Stackoverflow searches, watching tutorials in hopes that someone ran into the same issue, or possibly tracking down someone to help. It could be days before you get past a specific hurdle, and even then, who knows how quickly a solution can be implemented.

This is where Weekend Club steps in. Every Saturday, techies and entrepreneurs gather in Zoom and Slack to offer up advice and guidance to anyone working on a personal project. With a group of entrepreneurs that includes startup founders, veteran coders, designers, and everything in between, Weekend Club works to provide a place of answers, help, and encouragement.

Much like a standard tech shop, each day begins with a standup, has office hours, and an end-day retrospective to cover your progress. There’s also access to a wealth of digital assets, including discounts on popular products such as Stripe and Notion.

The overall idea is to provide a place where entrepreneurs can flourish by surrounding themselves with knowledgeable and experienced veterans – people who have been in the same situation before, and can deliver their wisdom quickly. Of course, knowing that you’ll be using a part of your week to push forward on your project is meant to foster a sense of determination to get it done, which in turn can help fuel aspirations and get things completed.

A subscription is $49/month and grants you access to a wealth of useful resources, and there is a free 30 days trial as well. A quick glance at the testimonial page shows that this weekly meeting has been a savior for numerous people as they work to get their ideas into motion. By taking away the loneliness of a personal project and instead replacing it with a supportive group of like-minded individuals, Weekend Club provides a way to remain devoted and productive.

As one person mentions on Weekend Club’s Product Hunt Page, “Best thing about Weekend Club is that it gently keeps you accountable and aligned with your goals.”

In the end, if diligence is the key, then giving yourself access to a team of mentors and colleagues is an excellent way to continue your journey. Weekend Club might only be meeting once a week, but this could change in the future. And besides, at least one focused day is better than none at all, and that motivation can carry through an entire week.

It gets easier. Every day it gets a little easier. But you got to do it every day. That’s the hard part. But it does get easier.

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