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Chip & Joanna Gaines properties continue to become short term rentals

(REAL ESTATE) Chip & Joanna Gaines are beloved flippers, but recipients are no longer living in their dream homes that were aired on tv.

chip joanna gaines

Chip and Joanna Gaines: Reality TV stars, business moguls, American treasures. Millions of viewers have watched Chip and Jo flip homes into their clients’ homes of their dreams on the HGTV hit, Fixer Upper, and the ending scene of each episode showcased each family enjoying their new home among beloved family and friends.

However, according to Realtor.com, the majority of the homes meant to be enjoyed by families are now short-term rentals featured on websites such as Airbnb, Homeaway, and VRBO.

The most recent listing? A house purchased and renovated for the show’s Executive Producer, Michael Matsumoto, is listing his home for a bargain price — compared to other Fixer Upper listings — at only $300 a night.

The listing reads: “stay at the Producer of FIXER UPPERS home built for the finale of season 4. A 20 minute drive to Waco it’s the perfect retreat. This home is family friendly and ideal for entertaining family and friends. It has a beautiful open concept kitchen with plenty of cooking essentials, 2 full baths with a rain shower in the master, original bunk beds seen on TV, huge yard great for kids complete with play structure, basketball court and a small gym.”

Sounds pretty legit, right?

Even though the four-bedroom, 2-bath Crawford ranch is beautiful and spacious, the home was originally purchased for $12,500, so charging $300 a night is quite the investment return.

Another home known as The Bardonminium recently sold for 1.2 million to a real estate investor, who now lists the home for up to $1500 a night. According to a Magnolia spokesperson, Chip and Joanna prefer their clients to live in the homes, rather than simply turning them into cash cows.


Masmuto Farm House: Source: Airbnb

In Waco, where the average price per square foot is only $99, short-term rentals for Fixer Upper homes are without a doubt a lucrative opportunity.

But watching a house renovation to see it become an Airbnb is a lot less appealing than watching it become a family’s dream home.

A 1,050 sq. foot shotgun house costing $28,000 was recently listed for $950,000.

Which brings us to the question: why wasn’t an “Airbnb clause” written into the contracts of the buyers yet? We’re honestly not sure, but it looks like that’s about to change.

Magnolia spokesperson, Brock Murphy, recently issued a statement saying, “We are going to be more strict with our contracts involving ‘Fixer Upper’ clients moving forward…we want to ensure that [short-term renting] does not get lost in this new vacation rental trend,” the statement continued. “We are going to do our best to protect that moving forward.”

It is worth considering a similar clause for fellow flippers, and with this spotlight, we anticipate the industry and HOAs will be looking more closely at this topic.

Elise Graham Kennedy is a business writer at The American Genius and is an Austin-based digital strategist. She's a seasoned entrepreneur, started and sold two companies, and was on a TV show for her app. You can usually find her watching The Office on her couch with her dog and husband.

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