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It’s REALTOR® Safety Year, and there are no more excuses

Realtor Safety is a critical issue. Let’s remember those whose lives were lost, and the lessons they gifted us with so we can keep our teams safe.

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September is Realtor Safety Month. It’s traditionally a time for us to reflect on the physical dangers of our occupation, and then get too busy to make any changes in our businesses. We forget about the issue until the next year, when we’ll reflect again on our associates who were robbed, assaulted, and murdered.

2015 has been different, though. There are a number of brand new causes making real headway for Realtor safety that have the potential to logistically transform how we do real estate sales.

This year, we’re going to remember

So let’s get to the point with what you can do, and why you can’t ignore it any longer:

Remember when Vivian Martin was murdered in Ohio showing her listing?

If you have broker friends like Vivian, they’d benefit from everyone signing on to a policy like that of Iowa Realtors. The Realtor safety pledge, to always meet new clients at an office or verify ID, could alter consumers’ view of how we do business. If it becomes standard practice, it could keep many of our associates out of harm’s way.

Remember when Mike Emert was murdered showing a vacant home in WA?

If you had a friend like Mike, you would’ve wanted your Realtor board to join a cause like Realtor Safe Harbor. State boards across the country are starting to endorse this idea of sharing our office spaces for the mutual safety benefit of our members. It’s putting safety before competition.

Remember when Ashley Oakland was murdered in a model home in Iowa?

You probably have agents in your office who could benefit from safety awareness training. Create a supervised environment for agents like Ashley to work in, and give them the training necessary to avoid dangerous situations.

Remember when Sarah Anne Walker was murdered at a home in Texas?

Agents like Sarah Anne who work with buyers would benefit from a number of smartphone safety apps. She could have gotten a scan of her murderer’s ID and known if he was a long-time criminal before going to that home. Better yet, she could have scared him off by just asking him to text over a picture of his ID before going to the appointment.

Remember when Ann Nelson was murdered in Wisconsin showing a home?

If you have co-workers like Ann, they could use any of NAR’s recommended safety timers, devices, and even jewelry that alert others when they are in distress. At the first signs of trouble, these devices save valuable minutes in getting help to our friends.

Of course, we all remember Beverly Carter’s murder in Arkansas.

You can do something as an individual business to prevent that kind of crime from happening to an agent you know. Sign up your team for Open Door Partners and let agents use your lobby, instead of an empty home, to meet unknown clients.

Realtor safety is a difficult topic to sustain. It’s not glamorous, and it’s not driving dollars into our businesses. It is, though, at the heart of what we do. Real estate is a people business, and if we don’t make our agents’ and brokers’ safety our top priority, we’re just burying our heads in the sand.

The danger is real, and when it hits home, no amount of sales volume can make up for what we’ve lost.

2015 is Realtor Safety Year. Let’s remember this year. Let’s take action.

#RealtorSafety

Sam DeBord is managing broker of Seattle Homes Group with Coldwell Banker Danforth, and 2016 president-elect of Seattle King Country REALTORS®. You can find his team at SeattleHome.com and BellevueHomes.com.

Real Estate Brokerage

How you can stick with your habits and actually achieve your goals

(BROKERAGE) Sticking to new habits can be tough, but there are ways to train your brain. We’ve got the deets on the best way to beat fatigue.

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Person typing on computer representing habits in our workday.

Just about every Sunday night I say to myself, “This week, I am going to eat better.” And, just about every Monday afternoon, I find myself cooking the same frozen pizza I always eat. Why is it so difficult for us to stick to our guns and really follow through on developing better habits? Well, if you’re anything like me, it’s mostly because doing what you’re used to is so much easier.

Trick of the trade

Each year I find myself being notorious for skipping out on my New Year’s resolutions, my fitness goals, and my attempts at reading one book per month. Right when I was beginning to feel completely fed up with myself, I found a trick that has helped me form habits and maintain behavior to accomplish my goals.

And, this trick is quite simple: accountability.

This can be found in the form of a friend or in the form of a planner or calendar.

Creating accountable ideas

I have thousands of ideas per day, many of which are fleeting. However, some ideas are about self-improvement.

For example, I often have the idea of beginning a workout routine. While I know that I should be doing daily exercise to increase my overall health, it can be a difficult task to stick with.

By developing this idea into something that I am accountable for, it makes me much more likely to stick with this habit. Let me explain…

Accountable for others

The two aforementioned methods of accountability, a friend or planner, can be used for the given workout example.

If you find a friend who can daylight as your workout buddy, you have someone that will motivate you and that you can motivate.

Now that you’ve made this friend your workout buddy, you have someone to hold you accountable if you miss a day. Gone would be the days where you could skip a workout and have no one to answer to.

Accountable for yourself

But, if you are a solo exerciser like myself, it can be difficult to find a method of accountability. What I have found works for me is taking my thought of, “I should workout,” and putting my goals down on paper.

By writing down a workout plan and the attached goals, it fosters a sense of tangibility.

I then create a calendar where I write down what exercise I want to do on what day, and, after I complete my goal, I am able to check it out.

For the accountability aspect, I like to put this calendar somewhere in everyday eyesight, so that I can’t ignore it. And, sure, I could easily throw it away and pretend it never existed in the first place, but I promise the act of writing out your goals will motivate completion.

In the end…

While sticking to habits can be a tricky business and different methods work for different people, developing an environment in which you hold accountability helps to inspire motivation.

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Real Estate Brokerage

Sales Exercise: Can you sell water as well as you can sell a house?

(BROKERAGE) Spice up your office life! Create a friendly office competition and see if the sales prowess is limited to just homes.

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Here’s a fun way to shake up the daily grind at your brokerage and give your team a chance to practice their skills: a one-day sales challenge.

Choose a random day of the week to cancel all other plans and have the competition. It will be even more fun if you don’t warn your team – just spring it on them. Before you do, make sure no one is working up to any pressing deadlines.

How to play

Divide your staff into teams and give them the challenge of selling a tangible product. One group in Chicago sold bottles of water. Have the teams decide how much inventory they would like, with the rule that they can’t buy more later. It’s up to the teams to decide how much to charge for each unit.

This will challenge the teams to estimate how much inventory they think they can move

Overconfident teams may end up with too much inventory, while others will sell out quickly and may wish they had sold at a higher price, or had bought more to start with.

If you’d like, you can let teams that sell out quickly negotiate to buy extra inventory from teams that overbought.

Send your teams out to the streets and see how much they can sell in one day. Celebrate with a happy hour at the end of the day where you compare remaining inventories and net profits, congratulate the winners, and discuss lessons learned.

The benefits

This is a great challenge for encouraging teamwork. Teams have to communicate, make decisions, and make sales cooperatively. The competition and the time limit put the pressure on, but since it’s just a game, it’s also low stakes and there is no real risk.

Teams have to rely on their own skills, rather than the pre-existing systems of your business.

A sales challenge is obviously a great way to practice sales. Many Realtors are great at marketing or negotiation, but that doesn’t necessarily mean they can nail it when it comes to sales. The challenge can also help identify star salespeople, even in departments where you might not expect.

What’s to lose?

Bonus points for blogging about the challenge. Show your customers some of the personalities behind your company and celebrate the unsung sales heroes of your team.

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Real Estate Brokerage

3 important things to consider before you pivot your business model

(BROKERAGE) Many businesses have had to pivot during the global pandemic but maybe yours isn’t one of them. Consider these questions first!

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Team discussing the pivot of a business model.

When Ross asked Rachel and Chandler (Friends TV show 1994-2004) to move a couch, many of us will never forget his voice inflection and how many times he yelled “PIVOT”! It’s actually a really funny scene and if you’ve never seen it, it might be worth 3.5 minutes of your time. Ross had the best of intentions by starting with a sketch and enlisting help from friends but even that ends up in hilarity as getting his couch into his apartment doesn’t work and he ends up being offered $4 when he tries to return it (stay for the end of the clip).

The best plans and intentions for your business are often met with what the market and customers demand, where technology grows, and where your ROI is the best. You often know that your original plans will grow and evolve, even in the uncertainty and now… a global pandemic.

Many entrepreneurs and small businesses have had to lean on technology to add virtual services (or expand their offerings) to meet our current norm where people are just not out and about like they used to be. Some have seen this work well and others have had to completely re-design their offerings to maintain safe and socially distanced considerations.

The thing is, businesses that have pivoted are being highlighted. But it is also worth looking at what has worked for some businesses that didn’t have to completely shift their strategies in 2020. It is likely that they had to adapt but maybe not a ridiculous Ross-type “pivot” that resulted in a complete failure of the mission.

Harvard Business Review (HBR) shared an incredible article, “You Don’t Have to Pivot in a Crisis” with great insights about what to consider if you think you need to make changes or if you want reassurance you are still on the right track.

HBR shares a powerful thought:

“The lesson here is that when a crisis hits, it pays to resist knee-jerk reactions on how to handle external shocks and ask what is going to work best for your company, based on the particular realities of its business. Ignoring the playbook of rapid cuts plus strategic pivoting can be the smart move… However, staying the course doesn’t mean inaction.”

Here are three thought-starters you may want to consider for your business:

  1. What product line or service is best serving your customers right now? Is that one of your strongest and/or could it use some attention?
  2. What product line or service is not quite meeting your needs or customer demands at the moment that had seemingly always worked (not forever! Just right now)? For example, in-person gatherings and promotions like events, conferences, trade shows.
  3. Is there something you’ve always wanted to explore? And could now be a great time since people want things more virtually? Examples: Selling branded swag, workbooks, content subscriptions, educational webinars.

These are three simple things but could help point you in the right direction of where to focus your time and energy – at least for now. You may not need a complete re-design or to take a new road, it might be some tweaks and adjustments to hang on to what you’ve worked so hard to build.

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