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Real Estate Brokerage

LeadFuze can save anyone’s sales numbers from the gutter

The amount of time and effort that goes into gathering relevant leads can be exhausting. LeadFuze is a software that searches and finds leads, crafts awesome emails (and follow up emails), and turns those cold leads into sales.

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As someone with a background in sales, I can’t even begin to explain the amount of time and effort that goes into gathering relevant leads, after all, there can be no business without customers. But the cost of finding the right target market, finding their contact information, and successfully reaching them, can be a burden. Which is why companies have begun investing in lead generators, such as LeadFuze, a new lead generation tool.

Now I’ve used some of these generated lead lists before, and literally had absolutely no luck, the numbers were either too old, or disconnected. However, with LeadFuze’s inquisitive onboarding process, they ensure leads are not only relevant, but attainable, eliminating the guess work, and time. They offer two options for customers, one is the basic lead generating software, and the other is “done for you” services.

Which one businesses select, depends on how much control they want to give LeadFuze: either partial with just enough control to provide lead lists, or full control, where they generate leads, communicate with them, and identify warm leads.

Checks your email for leads

For the Lead Generating software, setup is pretty easy, it requires a quick installation of their Chrome extension. From there, users can find prospects based on title, role, industry, location and other filters. Once selected, their software then goes and finds the emails, domains, and various social profiles automatically; which can then be exported into any CRM or emailing client.

The lead software has three different price points, including 20 free prospects with each, and packages sustainable for individual teams, and teams up to 15. There’s also a free trial option for up to 3 team members!

Crafts your emails, follows up

The Done-For-You option, is like the luxury vehicle of both services, and literally does all of the manual labor. After filling out the onboarding process, completing information about the specific business and industry, LeadFuze takes over and is in control from there. They start with email creation, crafting captivating outreach email messages, and follow-ups. After the business user is satisfied with the emails, they are sent one by one, to each lead that was generated for them, based on target market, industry, location and more. And just to make sure no one is left behind, prospects who don’t respond initially, will receive a follow up email.

When someone finally responds with an interest, and becomes a hot lead, LeadFuze relinquishes control back to the business, and allows them to continue dialogue and hopefully secure the sale.

Price points vary

This service is understandably more expensive, however still affordable when you think about the costs avoided, and time saved. They’ll even send you an example email if you don’t believe in their effectiveness.

I’m confident LeadFuze could have saved me a couple of grey hairs, during the countless hours of being hung up on, and talking to operators. So I know other B2B businesses will find a site like this extremely beneficial. If you value your time, and want to have a sales team that actually sales, try their free trial option, and see what they can do for you.

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Real Estate Brokerage

Iowa police hope new website helps solve Realtor Ashley Okland’s murder

(REAL ESTATE) A tragic end to a young Realtor’s life brought Realtor Safety to the forefront for so many practitioners. While still an unsolved case, police hope a new website will generate interest, tips, and hopefully the missing puzzle pieces.

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Eight years ago this week, Iowa Realtor, Ashley Okland was brutally gunned down in a model townhome while she worked. She was only 27 years old. Open houses in the city were immediately shut down, as it was thought it could be a serial killer targeting agents in the field. That theory has since been put to bed.

But the case continues to plague the officers that have spent nearly a decade investigating, and despite hundreds of leads and interviews, it remains an open case.

Local police say they are still getting tips trickling in, but “It’s like a puzzle that you’re trying to put together and you’re wanting to find those last few pieces to complete it,” West Des Moines Police Department’s (WDMPD) Lt. Anthony Giampolo, told KCCI.

In hopes of finding those final pieces, WDMPD has set up a website called Answers For Ashley where people can submit relevant tips anonymously online.

The site appears to be a work in progress, as only the “submit a tip” feature works, but the wish is that offering an additional outlet for tips could solve this murder.

Okland’s murder inspired the industry to revisit (and establish) safety plans, and several Realtor safety apps were born. Her situation was one that was so relatable, it generated a lot of conversation and idea sharing, making a long-lasting impact on the real estate industry.

Okland is not the first or last Realtor to be murdered – beloved Jacksonville Realtor, Derrick Hartley was gunned down in a road rage incident this month, leaving behind five children. Asheville Realtor, Tina Kessinger was savagely stabbed to death with a screwdriver and tossed into a dumpster. And we’ve lost others – an El Paso Realtor recently died in an ATV accident, a Kentucky Realtor died in a hit and run auto accident, and a Florida Realtor died in a freak accident, falling from a boat. An unnamed Chicago Realtor was recently attacked with a stun gun in what would have been a sexual assault had she not gotten away to call police. The list is far longer, but these recent incidents have scarred the industry.

Okland’s case has always been on the industry’s mind is because it is thought to have happened in conjunction with her career, while she was at work. Potentially similarly to another high-profile case, Beverly Carter’s 2014 murder.

Realtors are often in a vulnerable position, spending time alone in the field, and while Okland’s murder very well could have had nothing to do with her profession and being alone in a model, it is worth considering how your team is educated on the topic of Realtor safety.

The National Association of Realtors offers ample Realtor safety resources and recently launched an alert system, akin to Amber Alerts (read about the Realtor Safety Network and know how to file an incident report).

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Real Estate Brokerage

The game doesn’t matter until you keep score

(BROKERAGE) How you collect feedback can determine whether your service actually improves or not. #science

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Every significant endeavor utilizes measurements and scorekeeping to record activities and progress. The most trivial of human pursuits often involves record keeping and statistical analysis.

While the sales and production side of real estate services are measured in-depth, the service side of the business enjoys less measurement, scorekeeping, and analysis than one might find associated with the performance of a neighborhood Little League team.

What does this truly say then about the importance many brokers, owners or managers place on service delivery, customer satisfaction, consistency and service performance?

It’s true that a few organizations do attempt to measure service performance by means of a customer satisfaction survey. Most of these programs are produced and administered internally. The surveys are sent under the company banner and the company tabulates the results.

First, when a customer is asked directly by the professional or the company for performance/satisfaction feedback, that feedback is always more positive than what is obtained by an independent, third-party asking the same questions.

This is known as the halo effect. Consumers are more diplomatic in their response to the person or company that provided the service.

Second, internal service/satisfaction assessment programs typically develop standards and objectives to validate the belief that good service is already being delivered. Thus this positively biased feedback data suits the objectives of the internal program just fine.

It’s just that measurement of those areas of service performance that sellers and buyers feel are important is not taking place.

For those more serious about customer service satisfaction and service performance assessment, there is recognition that the halo effect lessens the value of the data for internal use, and that keeping score of one’s own results has less credibility externally.

Instead, they seek the objectivity and credibility that third party validation of service assessment can provide.

Ironically, even without expert resources and objectivity the attention that measurement brings to the organization will effect positive results and performance improvement. This phenomenon is known as the Hawthorne effect.

The effect was first noticed in the Hawthorne plant of Western Electric. Production increased not as a consequence of actual changes in working conditions introduced by the plant’s management, but because management demonstrated interest in such improvements.

Unfortunately, this phase of initial improvement is not sustainable. Sustaining improvement requires more than measurement and leadership interest. Action steps that result in the actual improvement of the situation must follow collection of data.

Measuring service results and satisfaction in the real estate organization is an important first step. It will certainly gain the attention of the organization and send a serious signal.

Sustaining organizational interest and performance improvement requires more.

It requires systematic and timely feedback, objectivity, systems and service delivery processes, coaching and recognition/awards. But it really all does start by keeping score.

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Real Estate Brokerage

Google’s secret formula for the perfect team (that you should emulate)

(BROKERAGE NEWS) Google is famous for building high quality teams that change how technology works, so let’s talk about what they do well so you can emulate them.

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Google is infamous for having highly functional work teams, and for being a great company to work for. What accounts for the success of Google’s teams?

It’s relatively easy to discern the effectiveness of an individual employee. It’s a bit more challenging to figure out how to study what makes a group thrive or fail – but Google has done it.

A few years back, they released the results of an internal two-year study of their own teams.

Google conducted 200 interviews, and analyzed 180 of its teams using a list of 250 attributes in order to see what characteristics are most important in making teams successful.

The results show that the attributes of individuals on the team are less important than how they work together. The single most important factor in determining a group’s success turned out to be something called “psychological safety.”

In teams with a high degree of psychological safety, members are unafraid to take risks, and are unembarrassed to ask questions and make mistakes.

In other words, people can be vulnerable with one another without fearing negative reactions.

Said Google, “Individuals on teams with higher psychological safety are less likely to leave Google, they’re more likely to harness the power of diverse ideas from their teammates, they bring in more revenue, and they’re rated as effective twice as often by executives.”

Other factors that made a big difference were dependability (team members can rely on one another), structure and clarity (the goals, roles, and plans of the group are clear), meaning (the goals are important to the individuals on the team), and impact (the team members believe that what they are doing is important).

Factors like how much the team members have in common and their experience and education levels were much less important than one might think.

In a nutshell, great teams aren’t as much about great people as they are about great teamwork.

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