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Hard data proves photos get you the hot lead

(BROKERAGE NEWS) What’s the first thing that prospective buyers click on when they visit a listing for the first time? We all know the answer.

Person typing on computer representing habits in our workday.

What’s the first thing that prospective buyers click on when they visit a listing for the first time?

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No, it is not the map, the schools, or the floor plan. Unfortunately, it’s also not the button to contact the listing agent for a tour.

Worth a thousand words

According to data from Listtrac, it is the photos of the interior and exterior. Nearly 60 percent of the 1,632,029 visitors who viewed Property Panorama’s InstaView virtual tours over the last month are “unique visitors,” a ratio of unique to total visitors that’s six times greater than the average ratio generated by third party vendors to an MLS.

The Listtrac data show that more than half of all visitors are new, prospective buyers who are clicking on InstaView tours on their first visit to the listing to learn more about properties.

“MLSs and brokers have begun to recognize that some tour providers like Property Panorama have the added benefit of attracting a wider audience because of automated delivery to social media and other applications,” states Mike Barnett, CEO, Property Panorama.

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“Property Panorama demonstrates the highest ratio of unique listing views compared to all third party vendors in nearly all markets ListTrac measures metrics in,” said Trent Gardner, Listtrac CEO.

Do you InstaView?

Some 161 multiple listing services and REALTOR® associations offer InstaView, the #1 most utilized virtual tour, Intenet marketing, and SEO solution in the industry. InstaView has delivered over 6.1 million virtual tours to date. Some 495,000 active agents already have InstaView accounts today, accounting for over 45 percent of the REALTOR population.

#InstaView

Written By

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.

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