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Real Estate Marketing

These 360 degree videos prove how to take your marketing to the next level

(MARKETING NEWS) It’s pretty clear that this format has significant applications for home listings; who doesn’t want to be able to feel like they are walking through a home from the comfort of their couch?

Facebook’s launch of 360 video support promises a richer media experience for users and brands.

It’s pretty clear that this format has significant applications for home listings; who doesn’t want to be able to feel like they are walking through a home from the comfort of their couch?

How others are using it

Lets take a look at some of the top examples of this 360 video application:

Visit Florida published a 360-degree video of a scuba diver traversing the Rainbow River. The video comes complete with a classical music soundtrack to add to the epicness of the deep blue sea.

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Speaking of nature, leave it to National Geographic to capture some breathtaking scenery in 360 degrees.

This particular video comes from a waterfall that sites on the border of Zambia and Zimbabwe.

The camerawork here really captures the gravitas of the height of the waterfall in a way you might not get otherwise.

Bonus points for the narration, something that is surprisingly sparse amongst 360 videos.

Nature isn’t the only venue worthy of a full view. Live events have become a popular source of 360 shoots as well. Take, for example, this footage from the FC Barcelona Facebook page of a tribute to a player who recently passed away.

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The 360 view gives you a fuller sense of the vibe of the stadium for such an event. That being said, it can be tricky to take it all in without a specific camera angle to guide your eye.

Here’s another great soccer video, this time of a stadium full of Liverpool soccer fans singing “You’ll Never Walk Alone,” the theme song of the team.

By keeping a panned out view of the fans, you feel a greater sense of awe at the unity of the fan base.

Of course, it wouldn’t be a trend of the visual medium if Hollywood hadn’t adopted it. These trailers for Deadpool and Zoolander both create a unique twist on the classic cinematic promotional vehicle. The trailers are shot in a way that entices the user to follow the character around the screen.

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While real estate videos may not have that character, some narration can trigger the user to focus on a specific piece of the house.


Written By

Born in Boston and raised in California, Connor arrived in Texas for college and was (lovingly) ensnared by southern hospitality and copious helpings of queso. As an SEO professional, he lives and breathes online marketing and its impact on businesses. His loves include disc-related sports, a pint of a top-notch craft beer, historical non-fiction novels, and Austin's live music scene.

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