Real estate Black Friday
December 28th is surprisingly one of the busiest days for real estate searches and since videos receive 403% more inquiries — ’tis the season for agents to create their own online video content.
April Wong, Senior Marketing Manager of Chime – the all-in-one real estate platform – believes that using video can get agents ahead of this ‘real estate Black Friday’ and allow them to engage with prospective buyers. She notes that people don’t want to know just what they’re buying, but who they’re buying it from.
In her own words below, she gives us tips for the agent ready to dabble in video and maximize their leads on real estate Black Friday:
Tips for better video content
1. Hire a videographer (or at least use a tripod)
Just as you wouldn’t publish a listing with misspelled words and confusing information, you should never produce a video with poor lighting or shaky shots. At the end of the day, you’re not just trying to tell a compelling story to reach your audience, you’re also trying to inspire confidence in the listing and in yourself as a realtor.
2. Be in the video
People don’t just want to know what they’re buying, but who they’re buying it from. That’s why videos with agents showing homes always get more views than videos only showing homes.
Start by introducing yourself, always face the camera, and remember to be relaxed. It’s okay if you’re not a natural on camera–that’s what editing is for. But to maximize your time, try practicing what you want to say before it’s time to shoot.
3. Shorter is sweeter
Studies show that videos that are less than 4 minutes more views than longer videos. While you don’t want to create a full script (and thus, appear robotic), it does help to think of a few key bullet points you want to mention in each room you feature.
4. Title Your Videos Appropriately
Use the street address in the title of the video to boost your SEO, add your contact information in the description of the video so that potential leads can call or email you directly, and include the listing’s vital information (number of bedrooms, baths, price, and any key attributes) clearly in the description.
Properties listed with videos have 4x the number of quality leads as those without videos–so spread it around!
Start by setting up your own YouTube channel (title it with the agent name you use). You should also add your videos to your social media accounts, as well as your local MLS. Video content is also great to use in any email marketing you do. Instead of sending your audience a wall of text, short videos help put a face to your name, increase your brand awareness, and encourage clicks and engagement.
6. Create evergreen videos
It’s better to become an expert on a target area or zip code than an entire county. To show you know your stuff, you might consider making an “Introduction Video” or “Neighborhood Tour” video.
These help people place who you are and reassure them that you know the ins and outs of the community, school districts, parks, public transportation, crime and safety statistics, and have your finger on the pulse of what makes life in the area special.
More leads in 2017
Kick off your new business year off right by investing just a little bit of time and effort into your video presence – get those leads, make those sales, and cultivate some meaningful relationships with your clients.
2017 is a great year for a move!