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Which brands are the spammiest emailers with the most unsubscribers in 2016?

We all get too much email cluttering our inbox. Each year, Unroll.Me awards SPAMMYs to the worst email offenders. These are the companies you should avoid if you want a clear inbox. Without further ado, here are the 2016 SPAMMY award winners.

email spam

We all get too much email cluttering our inbox. Some of it we’ve brought upon ourselves when we signed up for some subscription, interesting blog, or joined that forum. However, most of it we never saw coming. Those email newsletters, deals, and marketing spam comes pouring into our inboxes just because we purchased a sweater or concert ticket online. Or worse, your email address was sold to a company and added to some spammy email list.

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Every day you receive tons and tons of emails in your inbox, and you have to go over all of them, just to be 100 percent sure that you didn’t miss anything important.

De-spam with Unroll.Me

One way to save yourself time and de-spam your inbox is via Unroll.Me (which many of us on staff use). Using the service, you can take back your inbox by unsubscribing from unwanted subscription emails. Unroll.me has helped millions of users. In 2015, Unroll.Me users unsubscribed from over 400 million emails, stopped over four billion unwanted emails from cluttering their inboxes, and saved over 297 billion seconds by allowing Unroll.Me to manage their inboxes.

And the award for Spammiest goes to…

Each year, Unroll.Me awards SPAMMYs to the worst email offenders. These are the companies you should avoid if you want a clear inbox. Without further ado, here are the 2016 SPAMMY award winners:

Top Unsubscribed Subscriptions:
1st Place – StumbleUpon (43% unsubscribe rate)

2nd Place – Live Nation (38% unsubscribe rate)

3rd Place – GoodReads (35% unsubscribe rate)

Sends Most Emails:
1st Place – Groupon (388 emails on average per user)

2nd Place – LivingSocial (363 emails on average per user)

3rd Place – Facebook (310 emails on average per user)

Most Popular Holidays:
1st Place – Black Friday (32 emails on average per user)

2nd Place – Thanksgiving (32 emails on average per user)

3rd Place – April Fools (30 emails on average per user)

Most Popular Subscriptions:
1st Place – Amazon (44% of Unroll.me users are subscribed to Amazon)

2nd Place – Facebook (36% of Unroll.me users are subscribed to Amazon)

3rd Place – Twitter (30% of Unroll.me users are subscribed to Amazon)

See more at Unroll.Me

While this list only compiles the 1st, 2nd, and 3rd place winners, you can see all Spammys here.

#EmailSpam

Written By

Nichole earned a Master's in Sociology from Texas State University and has publications in peer-reviewed journals. She has spent her career in tech and advertising. Her writing interests include the intersection of tech and society. She is currently pursuing her PhD in Communication and Media Studies at Murdoch University.

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