Connect with us

Real Estate Marketing

Turn your Google metrics into beautiful, powerful reports with HackerMetrics

(MARKETING) Don’t let your Google analytics to continue to be barely-understandable eye sores. HackerMetrics helps you turn your reports into beautiful, power, understandable reports.

Published

on

metrics reports blog

For many people, Google Analytics is a lifesaver when it comes to measuring their website or app’s performance. For others, it totally would be a lifesaver if they could only understand it clearly.

Sure, these charts and graphs look great, but there are too many of them! What do they all mean?

If you’re part of that second group, HackerMetrics is here for you. The HackerMetrics platform takes your overwhelming piles of Google Analytics data and gives it a makeover, creating gorgeous real-time reports based on your exact needs. It’s like Google Analytics’ publicity agent and personal stylist — and your new best friend.

Everything in your HackerMetrics dashboard is customizable to fit your particular website or app’s data. After you get your beautiful metrics from HackerMetrics, you can save and export them as PDFs, Powerpoints, Keynotes–whatever–and show them off to everyone in a fancy presentation where your whole team will know exactly what they’re looking at.

HackerMetrics sends you helpful daily, weekly or monthly email notifications to keep you up to speed on how your metrics are performing so you aren’t blindsided by some crazy trend when you decide to log in and check on them.

It’s important to note that if you’re unsatisfied with any of the actual reporting aspects of Google Analytics, HackerMetrics will not solve this problem — the platform does not provide any new or original data about your website or app, it simply takes existing data from your Google Analytics account and makes it pretty and presentable. (So, no, you won’t be getting those keyword reports back, sorry.)

Maybe you get frustrated when Google Analytics makes little changes to its dashboard, like changing “Traffic Sources” to “Acquisitions.”

HackerMetrics lets you keep your metrics and labels consistent according to what makes most sense to you.Click To Tweet

Even if you’re totally satisfied with Google Analytics, you can use clean, impressive reports from HackerMetrics to make more of an impact when communicating with your team.
HackerMetrics is currently operating in private beta and accepting requests for early access.

Helen Irias is a Staff Writer at The Real Daily with a degree in English Literature from University of California, Santa Barbara. She works in marketing in Silicon Valley and hopes to one day publish a comically self-deprecating memoir that people bring up at dinner parties to make themselves sound interesting.

Real Estate Marketing

If you own a website, Google is requiring that you make changes

Google has yet again moved the goal posts for website owners – are you staying up to date with these major new requirements?

Published

on

google cookies

Google recently announced a plan for Chrome to begin phasing out their third-party cookies in favor of “trust tokens,” a process that was initially set to be completed by the end of 2021. Now, they’re walking that deadline back by quite a bit, citing “late 2023” as the new goal.

The new deadline is somewhat misleading, however, as Bloomberg reports that the paradigm shift away from cookies will take place in two stages: one push starting in late 2022 and lasting around nine months, and a final three-month push at the end of 2023.

The initial stage will reportedly comprise web developers, publishers, and advertisers, with the second stage serving as a final mop-up for any sites that haven’t finished pushing out cookies. One can reasonably assume that, along with implementing Chrome’s trust tokens, web creators and sellers will need to devise proprietary means for tracking data that takes into account user consent.

Third-party cookies are responsible for a massive accumulation of customer data in recent years, so many web-based vendors are concerned about the implications of no longer being able to track clicks and impressions as effectively. The extra time on the deadline is sure to give such vendors a bit more latitude in terms of coming up with alternatives to supplement Google Chrome’s rumored trust tokens.

It should be noted that Google is not the first company to mandate nixing of cookies.

Apple’s Safari browser no longer allows third-party cookies, and Firefox started blocking them by default in 2019. The host of privacy laws and restrictions may seem like an obstacle–especially when these restrictions result in the death of one of the most effective data-tracking tools to date–but they serve the best interest of the public, and certainly not to a substantial detriment.

As with any deadline, the best thing to do here is get the ball rolling ASAP – the extension may help, but phasing out cookies is sure to be a time-intensive and finicky process for a business of any size. Starting immediately ensures that you’ll have plenty of time to deal with any nuances that arise between now and the deadline – including getting your employees up to speed on the new changes.

Continue Reading

Real Estate Marketing

Turning plastic waste into lumber could put a real dent in our waste crisis

(REAL ESTATE MARKETING) Goodwood plastic is a company that has some great uses for old plastic waste. As the saying goes “One man’s trash is another man’s treasure!”

Published

on

plastic waste turned into lumber

If ever there was a niche to fill in this world, it’s finding more uses for plastic waste. With public concerns for global warming on the rise, more people and local governments are starting to search for ways to be more eco-friendly and reduce their plastic waste.

Plastic use has become a pain-point for modern consumers. People are searching for companies who use less, or no, plastic in their packaging. Having a clear plan for reducing your company’s carbon footprint is not only good for the Earth, it’s good for business.

While many companies are working to reduce their use of plastic packaging, one Canadian company is taking charge of the single-use plastics already floating around the world.

Goodwood Plastic Products is turning plastic waste into lumber. Yes, you read that right. Lumber.

The leaders over at Goodwood Plastic aren’t wizards, but they are brilliant. The company takes single-use plastics and recycles them into sturdy, innovative building materials. These building blocks can be drilled, nailed, and glued just like lumber. The building blocks even have superior durability to traditional lumber and do not suffer from the same kind of deterioration.

Goodwood is currently working with the city of Halifax, Nova Scotia to recycle about 80% of the plastic recyclables collected in the city. City officials are thrilled to have a local company helping them find a use for such a large quantity of their waste. The Halifax Solid Waste Division Manager, Andrew Philopoulos says the city would have a hard time dealing with the plastic waste without Goodwoods services.

“Without them, I think we would find it challenging to find a market for a lot of the plastic packaging that we are collecting.”

Goodwood has made headlines before. Recently, they partnered with Canadian grocery store, Sobeys, to make a parking lot completely out of post-consumer plastics taken from landfills. And it doesn’t appear that they are slowing down anytime soon. Their latest venture will focus on recycling fishing gear, which makes up a significant amount of plastic waste in oceans and causes immense harm to sea life.

The vice president of Goodwood, Mike Chassie, hopes that their business model will inspire others to fight the good fight against post-consumer plastic.

Continue Reading

Real Estate Marketing

This new “no-fuss” customer support tool focuses on privacy

(MARKETING) Letterbase’s website widget lets customers send a quick email to businesses without worrying about who’s looking at or selling their info.

Published

on

Letterbase is a contact form widget to help customer support

Giving your website users a timely, low-friction way to talk to your business is essential, yes? Live chat can be cool for customer support, but do you really need it? If it feels like overkill, check out Letterbase’s email-based tool.

The website widget for facilitating customer feedback was designed to be “simple, fast, and privacy-friendly.”

Through a branding-friendly, customizable box that can appear on each page, customers can quickly send an email initiating a conversation. They don’t have to wait around for a chat reply before clicking off the site; they get a response in their inbox. Businesses don’t have to use a separate tool to respond and log conversations; the person monitoring email does that. Hence, the “simple.”

The “fast” comes with what they promise is lightweight script installed with a quick copy and paste.

It’s that “privacy-friendly” part that maker Richard Chu says prompted the idea for the product. After combing through messaging apps’ privacy policies, Chu says, he found the “spying” and data sharing to be intrusive.

You might not be aware of how much data collecting some website messaging and chat apps do – and that they sell that data to third parties. Capturing users’ IP addresses, monitoring their browser history, setting cookies, collecting personal information such as drivers license numbers, even tracking users’ location, can all come with a site’s chat or messaging platform – unbeknownst to users.

Having a chat or messenger widget prominently on a website shows that a company cares about customer support and service, but there are things to consider with Letterbase and similar apps.

Some good points:

  • Privacy friendly: Letterbase’s privacy guarantee should allow website owners to assure users that their data is not being collected or sold – a potentially huge trust-builder with customers.
  • Data ownership: Website owners own the data and Letterbase doesn’t store any user conversations.
  • Easy to use: Letterbase should be an affordable customer support tool for small businesses and groups who don’t have dedicated IT people or a high knowledge of tech.
  • Simplicity over analytics: There are no frustrating chat bots that don’t really understand customer questions, and no paying for complicated analytics bells and whistles like sentiment analysis, which requires a team of people just to understand.
  • Trust: Sending an email directly feels better than contact forms, which are often perceived as a communication “black hole.” Users need to trust that they will get a quick reply.

Things to keep in mind:

  • Data collection: If users are being tracked, website owners can assume at least some of their own data is being tracked, too. Read any tool’s privacy policy and contract carefully.
  • Privacy policies: Do you need to alert users that you have an app that is collecting, sharing and/or selling their data? It’s not clear, but being transparent about privacy assures users that their data is safe is a huge potential trust builder. If a company is selling their data, it could quickly become obvious when a user starts to see targeted ads based on your conversation – a potentially huge trust-buster.
  • Security: If conversations might contain any sensitive information, like phone or credit card numbers, make sure your email client offers end-to-end encryption. This also can protect your company network from malware.
  • Response time: You need a crack email monitoring person who will be conscientious about timely responses and categorizing, analyzing and storing conversations. Consider auto-generated responses if that person can’t monitor all the time.

Currently, Letterbase has a 14-day free trial, then an early adopter price of $9 per month.

According to their public roadmap, they plan to eventually integrate with Slack.

It’s clear Letterbase could work for small businesses or groups that care about privacy and want a simple, no frills way for customers to ask questions or request support. Privacy is a the top of mind now, so lack of tracking could be a real benefit.

Sure, understanding and targeting customers through tracking what they do online is pretty much the foundation of digital marketing. For many businesses, though, simple email conversations could be all they need. Plus, it shows they care about privacy by not adding another layer of data surveillance in messaging, which could be the nudge that pushes a prospect to the next step in the customer journey.

Continue Reading
Advertisement

Our Partners

Get The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox!

Still Trending

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox