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Real Estate Technology

Seven analytics bots that every agent should try

(TECHNOLOGY NEWS) If you own a business (lookin’ at you RE agents!) these bots could be incredibly helpful for analytics.

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TELL ME A BOT IT

Simplify your digital life and get better business insights with analytics bots. From Slack to Facebook Messenger, these top bots have got your back when it comes to quick and easy analysis.

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Check out our curated selection of analytics bots every business should know about from BotList’s mega list.

1. SNOOP

Creep on your competitors from the comfort of Slack. Snoop automatically monitors your business’ competitors and alerts you when they make an update.

The bot scans competitors’ iOS and Android apps, websites, and news organizations so you don’t have to waste precious time lurking. You can add and manage new competitors to get updates directly into any Slack channel you choose to keep your whole team in the loop.

2. ONDMARC

Block phishing attacks and secure your domain with OnDMARC. This cute lil’ green bot helps you fix email configuration issues, provides daily compliance reports on the status and actions for each of your domains, and visualizes DMARC (Domain Message Authentication Reporting & Conformance) reports.

OnDMARC’s traffic analysis identifies any authorized and unauthorized services sending emails from your domain and guides you to correctly configure email services to block attacks. The bot also helps you correctly configure your email services to increase email deliverability.

3. CHATBOT INSIGHTS

Chatfuel’s Chatbot Insights incorporates data mined from tens of thousands of active bots to determine optimal broadcasting frequency. It also provides information about how to snag return users without broadcasting. Send this bespectacled business bot a message on Facebook Messenger for more info.

4. GOTCHA GROWTH BOT

Also available on Facebook Messenger, Growth Bot helps you determine the right questions to ask users and suggests automated triggers to increase growth. Startups, websites, blogs, brand and growth hackers, and e-commerce can all benefit from Growth Bot.

Their next version will include more AI to make better decisions based on crowdsourced data. As BotList implores, “send him a message, He really loves the attention!”

5. HUNCH INSIGHTS

Hunch bot on Slack is an analytic assistant that monitors your marketing metrics, from automating weekly and monthly reporting, to answering AARRR (acquisition, activation, retention, referral, revenue) questions. Whenever any metrics need your attention, Hunch sends an alert.

Automate weekly or daily cross-network PPC campaign reports and save time with Adwords, Facebook Ads, and Twitter Ad reports delivered to your Slack. Hunch even monitors your spending, and catches issues for you.

6. SALESMACHINE

Get alerted via Slack whenever a customer needs attention with Salesmachine. Realtime updates score your customers health throughout the customer journey, analyzing usage frequency, properties, and events of your choice.

You can trigger Slack notifications when health declines or progresses, as well as get notified when customers perform important events or have at-risk behaviors. Sales machine lets you instantly identify customers who need help onboarding, are likely to upsell or convert, or are unlikely to renew so you can take appropriate action.

7. CHRONICLE

Be the chat monitoring overlord you’ve always dreamed of becoming with Chronicle. Slack administrators can monitor what’s happening in their Slack teams, including users, files, guests, channels, and even emojis. Clean up the feed by automatically finding and archiving unused channels

Pricing increases as you add users to your Slack team, but if you’ve got a tiny group of 1-10 people, good news: Chronicle is free for you.

MORE GOODIES

Analytics bots can make running your marketing campaigns and business infinitely easier. Many of these are free to use at the basic level, and don’t require any software downloads. Pick a few and give them a try, or check out BotList’s full selection from The Best Analytics Bots list for even more options.

#BotWin

Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

Real Estate Technology

Is Internet access a basic human right? T-mobile thinks so

(TECH NEWS) Last year, T-Mobile announced a plan to bring free and at-cost internet access to 10 million homes in the US; 2020 has made this mission crucial.

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Student viewing internet on tablet.

Modern classrooms practically require students to have access to the internet in order to succeed. This was the case well before COVID forced a national switch to remote online learning.

It’s hard enough to rely on public computers and WiFi networks to complete school work under ordinary circumstances — and I speak from experience there. But campuses, libraries, and cafes are still closed or limiting access in most places. The school year is already a month in progress, yet the struggle to get online is still too real.

This was captured perfectly in a photo that received viral attention on Instagram when the fall semester started: Two teenagers seated on the ground outside of a Salinas Taco Bell, using the restaurant’s internet for their schoolwork.

Fortunately, in their case, the girls’ school district was able to help them obtain a Wi-Fi hotspot. And they’re continuing to distribute hotspots and laptops widely to its student body.

In light of this, T-Mobile is investing $10.7 billion dollars over the next 10 years into ensuring youth are no longer put into situations like that. The company is partnering up with school districts to provide students with a free wifi hotspot and 100 GB of data year (or roughly 8 GB of data per month).

An estimated 16.9 million US youth currently lack internet. In a recent interview with the Associated Press, T-Mobile Chief Marketing Officer Matt Staneff cites his concern that a majority of school-age kids consider homework to be a major source of stress in their lives.

Of course, telecommunications companies are clearly aware of how much our educational systems depend on the internet. It is unquestionably the most comprehensive collection of human knowledge and culture ever. It can no longer be considered just a luxury or a novelty. It’s a critical tool for academic and career success.

While he acknowledged the potential business opportunity in providing schools with internet connectivity, Stanek claims T-Mobile’s intentions are good. He stated, “We recognize there’s a problem in society of kids not being connected. We want to do more than just try to win customers. This is a huge problem.”

Staneff concedes that suitable Internet access extends to hardware, too: “[sometimes students] need a bigger screen, which is why [T- Mobile is] also offering at-cost, larger-screen devices.”

But even if T-Mobile has the best intentions, the fact remains that they aren’t a charity. Service providers like T-Mobile would probably not be too happy about the lost “business opportunity,” should tablets and internet access be made freely available to every student. The schools are public, and they rely on the internet, yet the internet is privatized.

The responsibility to solve the civic issues brought on by the pandemic is increasingly falling onto the private sector. If T-Mobile is willing to offer the money and infrastructure to help kids get an education, that’s a step in the right direction.

Yet it prompts the question: Should we consider internet access to be a human right? Because as long as the web remains corporately controlled and commodified, the access gap will persist and our schools will pay the price.

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Real Estate Technology

The real reasons we’re all obsessed with spy machines (I mean smart speakers)

(REAL ESTATE TECHNOLOGY) Regardless of privacy issues with them, what does information about smart speakers, ownership, and usage tell us about future trends?

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smart speakers scare me

I don’t trust smart speakers, but even I can (begrudgingly) admit why they might be convenient. With just a simple wake word, I would be able to do anything from inquire about the weather or turn down my own music from across the room. And the thing is, plenty of people have bought into this sort of sales pitch. In fact, the worldwide revenue of smart speakers more than doubled between 2017 and 2018. And it’s projected that by 2022, the total revenue from smart speakers will reach almost $30 billion.

With over 25% of adults in the United States owning at least one smart speaker, it’s worth figuring out how we’re using this new tech…and how it could be used against us.

First things first: despite the horror stories we hear about voice-command shopping – like when a pet parrot figured out how to make purchases on Alexa – people aren’t really using their smart speakers to buy things. In fact, in the list of top ten uses for a smart speaker, making a purchase is at the bottom.

Before you breathe a sigh of relief, though, it’s worth knowing where advertisements might crop up in more subtle places.

Sure, people aren’t using their smart speakers to make many purchases, but they’re still using the speakers for other things – primarily asking questions and getting updates on things like weather and traffic. And I get it, why scroll through the internet looking for an answer that Alexa might be able to pull up for you instantly?

That said, it also provides marketers with a great opportunity to advertise to you in a way that feels conversational. Imagine asking about a wait time for a popular restaurant. If the wait is too long, it creates the perfect opportunity for Alexa to suggest UberEats as an alternative (promotion paid for by UberEats, of course).

Don’t get me wrong, this is already happening when you search Google on your phone or computer. Search for a tire company, for instance, and the competitors are sure to appear in your results. But as more and more consumers start turning their attention to smart speakers, it’s worth being aware that they won’t be the only ones.

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Real Estate Technology

Curated newsletters help you learn literally anything you want

(REAL ESTATE TECHNOLOGY) All the news you could ask for in a large quantity of topics, from independent journalists brought to you in a neat looking Newsletter Stack.

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Newsletter Stack

To say it has never been more important to stay up-to-date on world news than it is right now doesn’t feel like too much of a stretch, but the issue of where to start can be so daunting as to overwhelm people–a problem that Newsletter Stack attempts to fix, and quite handily at that.

Newsletter Stack is a curated news service that delivers “unfiltered and fresh takes” from independent journalists on a variety of topics (56, to be exact). These topics are expansive and range from things like artificial intelligence and technology to think-pieces on pop culture and wellness, and one can browse by featured collections–for example, “Adult Picture Books” or “Emerging Markets”–for a more immersive experience.

Should the urge strike, one might also find themselves browsing the reading materials of other curators, a list found immediately below the Newsletter Stack collections library. This isn’t necessary, but it’s a nice touch for anyone looking to consume information they know is interesting to like-minded (or dramatically dissonant) individuals.

Newsletter Stack even has a section of their website dedicated to news submissions if you come across a piece that fits their aesthetic. That aesthetic is actually a huge selling point for the service; while plenty of inbox news subscriptions (and even more established services like Apple News) allow you to curate topics and sources to your liking, Newsletter Stack places a heavy emphasis on independent authorship.

In an effort to be as transparent as possible, one can browse a list of all current curators on the service’s website, search through their reading preferences, and see their recommendations.

Independence in an age of digital literacy metrics might be a sticking point for some folks, but Newsletter Stack makes it clear that they aren’t anti-mainstream media. In fact, it seems that the point behind this news subscription is much less holistic than other services (again, inbox subscriptions fall into this trap). At no point does Newsletter Stack make the claim that they should be one’s only source of news, and that’s incredibly important.

If you’re at all interested in expanding your knowledge using independent authors, and a clean interface, Newsletter Stack deserves a few minutes of your time.

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