Happy Grasshopper provides high quality, helpful, and timely content to real estate professionals to help them keep in touch with their client list and other potentially interested parties. Up to now, their content was only available to their paid members. For the first time, in response to COVID-19 and social distancing, Happy Grasshopper is offering up their premium content for free to every real estate entity.
Welcome to HG Free. It’s kind of a big deal.
The country–and the whole world–is topsy turvy due to the awful spread of the novel coronavirus. The real estate industry, along with many others, has basically slowed down to a mere trickle of business. Social distancing may be what saves us, but for many industries, the loss of income is a crushing blow. Real estate agents are trying to figure out how to connect with leads and clients while staying at home.
Happy Grasshopper’s content is all messaging based. They provide ways to start and carry on conversations with prospects. Offering true value to people is the best way to earn loyalty. With scads of people facing job loss, furloughs, or a sharp decrease of income, nobody is looking to be “sold” right now. It’s abrasive and insensitive. That doesn’t mean to stop reaching out, though, to people. People are craving connection more than ever, as they deal with physical distancing from nearly all others and a complete shutdown of any social life.
HG Free is available via the HappyGrasshopper.com home page, and will offer free content on a regular basis to help those working in the real estate industry keep in touch with their contacts in relevant and appropriate way.
Their content includes:
- Email Message Templates
- Text Message Templates
- Social Media Posts/Quote Graphics
- Voicemail Message Scripts
CEO Dan Stewart states, “Our mission – to connect the world in conversation – has never been more important. In this unprecedented time of social distancing, we must continue to hold conversations with each other through the communication media available to us. For our largest client base–real estate agents, brokers, and franchises–staying in touch with leads, their sphere of influence, current and past clients and others is always important. Today, in the face of this world-wide, self-quarantining pandemic, it is crucial.”
People need people. HG Free can help real estate people connect with their people. Don’t sleep on this, real estate folks! Take Happy Grasshopper up on their generous offer. It’s thoughtful for Happy Grasshopper to do this, and in turn, they’ll surely convert more loyal customers of their own when times are better.
Joleen Jernigan is an ever-curious writer, grammar nerd, and social media strategist with a background in training, education, and educational publishing. A native Texan, Joleen has traveled extensively, worked in six countries, and holds an MA in Teaching English as a Second Language. She lives in Austin and constantly seeks out the best the city has to offer.
