Planting seeds for leads
It’s simple; you’ve got to get your name and information in front of as many people as you can that may be interested in your cause. And if they’re not interested today, you’re hoping to plant the seed that makes them interested, if not today, in the near future.
With click rates hovering between 10%-25%, depending on business category, it’s vital to send the right message at the right time to engage your audience, but to do so in a way that’s cost effective as well.
Simplify to scale
Mailblast, currently in beta testing, proposes to do just that. Leveraging Amazon’s Simple Email Service, the service offers a way to potentially simplify email marketing at a scalable factor. Offering the ability to create, test, and deploy campaigns by customizable user lists that you can import from your existing databases or create in the platform, Mailblast allows the user to reach targeted audiences for a fraction of the cost of similar delivery systems.
Amazon’s SES is the driving force behind the email capabilities of Mailblast, and the system takes advantage of that fact, currently charging nothing while in beta mode, except for the Amazon SES fees of 10 cents per each 1,000 emails sent after the first 62,000 free emails monthly. As of this writing, there has been no indication as to pricing structure after Mailblast leaves beta mode.
More than just sending
As important as it is to have a deployment system for email campaigns, it’s equally as important to have a robust reporting feature. Mailblast appears to offer such a feature, with individualized reports on each campaign, detailed to include information about bounceback emails and do not contact requests, allowing you to update your email contact lists with regularity and precision.
Mailblast also provides users the opportunity to automate certain features of their system, including scheduling email blasts and embedding action points (like a signup form) on your website to allow for automation of the subscriber process in the list.
Your needs
While there are an abundant number of tools to promote email marketing, it’s always a good idea to compare the tool that you’re currently using with a competitor to ensure that you’re getting the best quality of performance at the best pricing structure. Mailblast is a tool worthy of further investigation to see if it best fits your needs.
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