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Ramp up your Twitter by letting Narrow take the reigns

(MARKETING NEWS) Let Narrow manage and moderate your Twitter. Using analytics and algorithms your only job will be telling Narrow what you like and the app will do the rest.

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Reaching your target demographic on social media can be difficult even when you know exactly who you’re looking for, to say nothing of when you can only approximate.

While this still isn’t an exact science, one app—Narrow, by a company of the same name—may be the solution to your Twitter campaign’s shortcomings.

At first glance, Narrow looks like another Twitter analytics tool; however, what sets Narrow apart from its competitors is its automation. In addition to finding and tracking your target demographic through a combination of location, keywords, and hashtags, Narrow will like and retweet posts from users that fit into your established demographic in order to redirect them to your profile.

If that isn’t enough to pique your interest, you can also use keywords to find relevant users’ bios and follow their profiles, which is a proven growth technique.

Naturally, Narrow keeps you up to date with built-in analytics that show which hashtags and keywords net the highest success, all while continuing to interact with users based on your informed input. The ostensible result is a higher level of engagement with your target audience, more followers for your brand, and a better understanding of your brand’s target audience.

After choosing a monthly payment plan—which come in flavors of $19/month for one Twitter account, $49/month for three accounts, and $99/month for 10 accounts—all you have to do is link your Twitter account(s), plug in the keywords and hashtags you want the app to interact with, and—no, wait, that’s all you have to do.

As one might reasonably expect, you can look into your progress on Narrow’s dashboard at any time, allowing you to drop unsuccessful keywords, prioritize the more successful ones, and view your overall conversion rates for each Twitter profile you manage.

It’s worth noting Narrow’s to-date involvement: according to the developers’ website, Narrow is used by companies like Forbes, MSNBC, and Entrepreneur. Given the bevy of useful resources this app boasts, you might want to consider adding your site to that list.

Narrow starts out at 19.99/month for one Twitter account. Even if you aren’t looking for a growth resource right now, do yourself a favor and head over to the site to check it out.

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Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Real Estate Marketing

How to get a 9 star rating on Zillow when you’re limited to 5 stars

(MARKETING) When you’re limited to just a few stars on Zillow or similar sites, how do you prove to the public that you’re worth many more stars?

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Let’s say that you ask all of your customers to rate you on Zillow. Let’s say that you think it’s the best site since sliced bread (or you hate it, whatever, that matters not in this scenario).

But let’s also say that you’re either an overachiever or a smartass and you believe that your five star rating is simply too low and that you have actually earned more stars throughout your stellar career.

What do you do? How do you break out of the “Five Star Zone” without paying people to rate and rank you and without bribing Zillow?

You get creative.

Enter Frank Llosa, Esq., Broker of Frankly Real Estate, who is both hated and revered for his endless pushing of the envelope. Years ago, he figured out a way around the five star rating system on Zillow without any cash exchanging hands.

How? Behold:

Llosa did this stunt long ago, but Zillow never shut him down (and if they had, he’s used to his shenanigans being stifled).

Will Zillow shut you down if you try this? Probably.

While hilarious, it does prove that the web doesn’t limit the creative, rather, it unveils the endless opportunities to capture consumers’ attention – wouldn’t you take a second look at a 9-star agent on Zillow? I sure would!

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Old School Marketing

This simple questioning technique will help you convert more sales

Will you read this article? According to the latest research, if you got as far as reading that question, the answer is more likely to be, “yes.”

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Will you read this article? According to the latest research, if you got as far as reading that question, the answer is more likely to be, “yes.”

The study was published in the Journal of Consumer Psychology. Researchers at the University of California, Irvine, found that asking someone a question about a behavior made much more of an impact than telling someone what to do.

Just asking someone a question about a behavior increases the likelihood that they’ll do it.

It’s called the question-behavior effect. According to lead researcher, Eric Spangenberg, the question-behavior effect is most notable when the question encourages behaviors that are already socially celebrated. For example, will you try to eat healthy in 2016? Will you exercise today?

Exactly why questions are more effective than statements remains unknown, but it probably has to do with the mindset of the answerer. If someone tells you, “you should volunteer for this charity” you are more likely to bristle at being told what to do, rejecting the authority and advice of an outside opinion.

But when asked, “will you make a donation?” even if you don’t answer right away, you become more open-minded to the possibility.

Your options become expansive, rather than set, which makes you feel empowered and self-confident that you can make a positive decision for yourself.

The study also found that the effect was strongest when questions were administered through a computer or on paper, rather than orally, and when the question called for a direct “yes” or “no” answer. Perhaps having to type out or write down an answer made people feel more accountable to following through with the behavior.

Could you use the question-behavior effect to improve your business? (You see what I did there?) Asking an employee, “will we see your report in time for the deadline?” may just increase the chances that you will. And perhaps asking if your customer wants to purchase your product will put them in an open-minded state to say yes.

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Real Estate Marketing

The white-boxing trend is back in real estate

(REAL ESTATE) White-boxing refers to emptying out your entire house instead of staging it like an IKEA display, and some are opting for this when selling.

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Staging your home for sale is a hilariously convoluted process that can involve anything from vacuuming your sofa to renting a whole house-worth of furniture to ensure that the feng shui (or whatever) matches up with the price tag. If your client is in a slightly less pretentious mood when it comes time to sell, consider white-boxing.

Far from being a racial slur, white-boxing refers to emptying out every space in a house to present clients with a blank slate. The idea is that no furniture is better than outdated or ratty furniture (your horse-hair blanket is hurting more than it’s helping, Kyle), and clients may even be able to save on some renovation costs along the way.

White-boxing also allegedly allows potential buyers to envision freely the space as they prefer it rather than emphasizing a style which may not appeal to everyone in the market.

Buyers who are interested in touching up or renovating their home may also be more attracted to a white-boxed house due to the open nature of the presentation. By that same token, though, white-boxing makes it much harder to hide blemishes and other flaws which can turn buyers away — if a home is a bit quirky, you may want to stick to a traditional form of staging or address the problems before the house goes on the market.

There are a couple of key things to note if you’re thinking about white-boxing a home.

Firstly, the home’s location and/or view should be the main selling point if you’re in a high-end market; otherwise, you may end up with a string of snooty customers wondering why there’s nowhere to sit. Similarly, you should avoid white-boxing a client’s home if it’s particularly cozy — empty rooms can appear even smaller than they actually are, so you may have to rely on the existing furniture to close the deal.

Hiring a staging professional is always ideal and is proven to increase the bottom line, but in some instances, white-boxing (you know, the way you used to sell homes) is a growing trend that has some upsides to consider.

Whatever you decide to do, make sure you commit to a staging style — leaving a dining room set in the middle of an otherwise empty house is super weird, and the inverse is just as unnerving. However, if you’re looking to cut down on staging costs and your client’s home has little to hide, white-boxing may be the right choice.

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