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Ramp up your Twitter by letting Narrow take the reigns

(MARKETING NEWS) Let Narrow manage and moderate your Twitter. Using analytics and algorithms your only job will be telling Narrow what you like and the app will do the rest.

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Reaching your target demographic on social media can be difficult even when you know exactly who you’re looking for, to say nothing of when you can only approximate.

While this still isn’t an exact science, one app—Narrow, by a company of the same name—may be the solution to your Twitter campaign’s shortcomings.

At first glance, Narrow looks like another Twitter analytics tool; however, what sets Narrow apart from its competitors is its automation. In addition to finding and tracking your target demographic through a combination of location, keywords, and hashtags, Narrow will like and retweet posts from users that fit into your established demographic in order to redirect them to your profile.

If that isn’t enough to pique your interest, you can also use keywords to find relevant users’ bios and follow their profiles, which is a proven growth technique.

Naturally, Narrow keeps you up to date with built-in analytics that show which hashtags and keywords net the highest success, all while continuing to interact with users based on your informed input. The ostensible result is a higher level of engagement with your target audience, more followers for your brand, and a better understanding of your brand’s target audience.

After choosing a monthly payment plan—which come in flavors of $19/month for one Twitter account, $49/month for three accounts, and $99/month for 10 accounts—all you have to do is link your Twitter account(s), plug in the keywords and hashtags you want the app to interact with, and—no, wait, that’s all you have to do.

As one might reasonably expect, you can look into your progress on Narrow’s dashboard at any time, allowing you to drop unsuccessful keywords, prioritize the more successful ones, and view your overall conversion rates for each Twitter profile you manage.

It’s worth noting Narrow’s to-date involvement: according to the developers’ website, Narrow is used by companies like Forbes, MSNBC, and Entrepreneur. Given the bevy of useful resources this app boasts, you might want to consider adding your site to that list.

Narrow starts out at 19.99/month for one Twitter account. Even if you aren’t looking for a growth resource right now, do yourself a favor and head over to the site to check it out.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Real Estate Marketing

Real world marketing examples from successful companies

(REAL ESTATE MARKETING) Harry Dry has created an approachable resource for marketers, with articles covering subjects from titles, to SEO, and even video games

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Anyone who’s ever had to sit down to write a marketing email to a few thousand strangers to convince them to buy, participate, or give, knows what an absolute pain it can be. There are all sorts of factors at play when you send out an email campaign, often leaving questions unanswered. For example “if you can even get a click into the email, how do you keep their attention and generate the right response?”

London marketing writer Harry Dry has some thoughts on topics like this that are sure to pique a marketer’s interest, and they’re all found on MarketingExamples.com, a site Dry launched last June to organize his weekly marketing advice e-mails into one categorized, searchable resource.

With more than 50 articles posted since the site’s inception, Dry has covered areas like SEO and signaling, ad strategies (such as PPC and email campaigns), branding, and even content and conversion.

Here are just a few topic-specific links Dry has covered on his website:

Marketing tools are damaging your SEO. And how to fix it provides a step-by-step how-to on working with analytics to improve and change things up.
How Fortnite changed the way video games were marketed isn’t just a trendy nod. Instead, it looks at how to use the creator’s (Epic Games) strategy of flipping the standard growth funnel.
How to write a landing page title is a nice do-this, not-that reminder about going back to basics.
• And while it’s an old example, How to get Tom Hanks on your podcast just showcases once more, in perfect Corona font type, what an awesome guy Tom Hanks really truly is, while simultaneously nudging you to think creatively about your approach.

Dry keeps it simple too, peppering each post with engaging real-world examples. And while he hasn’t reinvented the marketer’s wheel, he has created a good go-to resource for case studies, ideas, and basic advice.

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Real Estate Marketing

Study: Marijuana legalization has no negative effect on property values

(REAL ESTATE MARKETING) Wondering how the growing legal marijuana business has changed the real estate world? The National Association of Realtors® has answers!

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Recently, Illinois became the 11th state to legalize marijuana. 33 states – including Utah, of all places – allow for the use of medical marijuana. No doubt, Illinois won’t be the last in this train of legalizations, which have started to bring up a number of changes for various industries. When it comes to real estate in particular, there are real questions about what this means for the future.

Jessica Lautz, Director of behavioral and demographic trends at National Association of Realtors® (NAR), explains the importance of studying the effects of legal marijuana on the real estate industry: “Whether it is influencing property values, the number of all-cash purchases or demand for various types of commercial properties, it is clear that this billion dollar industry is making an impact.”

Thankfully, the NAR has put in the work to begin to answer some of these questions. Their brand new survey – which you can access here – collected responses from about 4,000 NAR members who operated in states with some form of legalized marijuana usage, whether medical or recreational. They provide insights into changes the industry is facing and may continue to face as marijuana usage spreads.

The survey explores facets of commercial and residential real estate, including the effects of owning property near a dispensary, how often tenants grow their own marijuana and whether or not a home is harder to sell if the inhabitants were smokers, among other issues. NAR provides the statistics in easy to digest text snippets and graphs, making the study an accessible read for anyone hoping to gain a better understanding of the shifting industry.

If you’re worried about the budding marijuana industry (sorry about the pun) negatively affecting your business, you can breathe a sigh of relief. While some people have reported increased troubles surrounding the intersection of marijuana and real estate, most surveyed insist there has not been any noticeable change! Aside from a few tweaks here and there for how business operates, it appears to largely be smooth sailing for realtors.

Interested in learning more? You can check out the full survey report at the NAR’s site.

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Real Estate Marketing

This startup makes your company shine with easy to make graphics and promos

(REAL ESTATE MARKETING) If you’re looking for a quick cheap way to create a new and exciting graphics sequence, or show off a product, try Motion Arts Media

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Motion Arts Media graphics

They always say you can’t judge a book by it’s cover, but you can judge a film or project by it’s opening graphics.

I mean there is another saying about first impressions, and what is that first 2-10 seconds of title or logo but the first impression of what follows. It should show how much care this project had put into it.

Sometimes though it can be the last thing to worry about, the product should stand on its own and the budget is gone. All that’s left is the change in your pockets, so time to bust out the sharpie and cardboard, that’s all that can be afforded for the opening titles.

Luckily there is Motion Arts Media, It’s a site that allows you to easily create top notch graphics and logo intros on the cheap. There’s easy to use templates, and even lessons on how to find, create, and attach the sequences you need.

They don’t only do graphics and logos either, they offer the ability to create short promo videos as well. What better way to ensure your product or service stands on its own than to show it. These are the kinds of services you would expect from someone who’s worked in the film industry for years.

Jeremy Simpson, creator of Motion Arts Media, has worked with big directors like Spike lee, and has a strong focus and love for special effects, 2D animation, and motion graphics so you know you can get top quality service from him.

On Motion Arts Media there’s also an extensive blog about how to create feeling, find inspiration, and gather statistics so that you can create the best graphics or video for your company. What good are creative tools if the muses don’t…muse?

The blog covers a ton of other topics and there’s also instructional videos for every thing Motion Flex has to offer. They want to help you show off your best you.

I wish I had something this easy in film school, I would probably have a full head of hair still. So If you want to save your follicles, then check this site out and create something new and catchy!

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