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Quickly turn any text, link, or tweet into an Instagram post

(REAL ESTATE MARKETING) If you have wondered how to share the same ad across multiple social platforms, Remix is your answer for the brand unity every company needs.

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Developing unique and “likeable” Instagram content is a crucial objective for any brand. This involves being aware of outside apps that help one develop the best content for their brand. These apps include a myriad of purposes, from additional filters to repost abilities to creating eye-catching stories.

Now, an app exists that allows users to transform any link, tweet, or product into beautiful Instagram content. Remix by Buffer is designed to help people share their content across every channel in an effort to give their content consistency.

Bring tweets to Instagram. Put your products into Stories. And much more,” says Buffer’s landing page for Remix. “With Remix, you can share information quickly, efficiently, and completely on-brand. Remix is fully free. No watermarks. No in-app purchases.”

One of the best aspects of this is that the content you’re designing can be altered to include your brand’s colors to ensure that every post is, as they said, on-brand. After selecting your colors once, you can keep them on file to use for future posts.

To create a post, you grab a link from a tweet or a product and bring it into Remix to generate an image that you want to share. After choosing the colors, you select a size and style as different layouts are available to match your content or brand.

Then, you have the option to customize the background by uploading your own image or selecting one from Unsplash. Remix is available for both iOS and Android.

Buffer recaps the purpose on Product Hunt by writing, “Share tweets to Instagram. Turn links & products into social media content. You can create on-brand assets from any tweet, link, or product & share to your favorite social network. We hope this can streamline your workflows and help you engage with your audience.”

Audience engagement is obviously the main point of social media, and people love fresh content as well as consistency from brands. This can be a difficult line to walk in order to create content that is both eye-catching and hits your brand’s mark every time. Having outside tools like Remix can help you to accomplish this goal.

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

Real Estate Marketing

How to create seamless panorama photos in Instagram

(REAL ESTATE MARKETING) If you have lamented at not being able to get panorama photos to show in their full glory on Instagram, well, grind your teeth no longer.

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panorama

Now I’m not usually one to post stuff on Instagram, But the pictures I do take on occasion tend to be panoramas. I just wish it was easier to share them in their full glory. If you’ve ever tried to upload a panorama picture to Instagram—or if I’m being honest, any interesting horizontal picture—then you’ve likely run into issues.

Yes, you can include the whole photo in a single post, but in most cases, you have to zoom out so far to fit it all in that it’s impossible to see all the amazing detail you were trying to preserve in the first place.

Turns out, there’s an easy way around the problem: a multi-post panorama. Or more accurately, a seamless multi-post panorama.

To create one, you’ll essentially upload your single image as multiple images, similar to how you would create a slideshow on the platform, except as a person scrolls through it will look like they’re just panning across that single picture.

There are great directions by photographer influencers Becki and Chris. You can (and should) watch their YouTube tutorial below:

Create a SEAMLESS Multi Post PANORAMA for Instagram

Ever wonder how to post multiple seamless images to create one giant panorama using Instagrams multi post carousel feature? That’s a mouth full. Today were s…

Here’s an overview of how to make it happen:

First, open your image in your favorite photo editing software. They suggest Lightroom, but you can use something else as well.

You ultimately want each photo you upload to have an aspect ratio of 4:5 and be 1350 x 1080. That means you’ll need to do a little math. For a two-image photo you’ll multiply 1080 x 2, which will get you to 2160. That means you’ll want to crop your original image to 2160 pixels wide; that way when you chop it into two pictures, you’ll have two images that are 1080.

After that, put it into Photoshop. Unlock the background layer, then select “View” from the top of the page followed by “New Guide Layout.” You’ll want to make sure it says “Custom” as the preset and then go to the section labeled “columns” and select the number of images you planned on making. In this case, we’ll pick two.

Make sure the “Gutter” box in that section is set to zero.

Close that out, then select the slice tool. At the top of the page, you’ll see a button that says “Slides from guides.” Click that and your image will be sliced into two equal parts.

From there, you’ll just need to “Export” and then “Save for web.” Make sure you’re exporting those files as JPEGs. You may also want to go ahead and resize them to 1350px high so Instagram won’t compress them on its end.

Once they’re exported, put them on your phone however you choose, and then they’re ready to upload to Instagram!

Now that sounds simple enough but I don’t have fancy programs like Lightroom, and Photoshop, but there is a cheaper, quicker, and easier way to do it all on your phone!

First download an app called Photoshop Mix, it’s free but does require a quick email account sign up. Once the app is open, you add a new project by clicking the plus in the top right corner, and then choose image on the next screen:

panorama 01

After selecting your image select crop on the top left side, and then custom in the bottom middle.

panorama 2

Just as mentioned above you might have to do some math to get your pixel dimensions just right, but the suggested size is 2160 width and 1350 height. The panorama I took would be longer than the 10 photos allowed in the Instagram multi post, so I just settled for 2, but had to do some math the above instructions didn’t include.

If you want a photo that is too large but still get all of it on this feature you can take the original height and divide it by 5, then multiply the answer by 8 to get the width you want to change your image to. The height universally stays the same.

Once you have your size right click OK, and then on the check mark at the bottom right of the next screen.

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Now you want to get the picture inside the boundaries you just set, this can be a little annoying having to change your image size with your fingers but try to get the whole thing inside the blue lines that will pop up. Clicking on the dots in the corners and dragging them will be a little easier to make it the right size.

After you get the image just right, next you want to upload the photo to your camera roll by clicking the upload button on the top bar and then selecting camera roll.

panorama 4

Once that’s done then you open another project, and grab the image you just downloaded, once again go to crop and custom. Then set the width to 2360 and the Height stays at 1350.

panorama 5

Basically this is creating half a canvas for your whole photo to fit on, so now you drag your image all the way to the right until you see the blue marks on the left side, upload that to your camera roll, then repeat in the opposite direction, and upload the right side of the photo.

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So now your images are created, and to the size they need to be, next is getting them into Instagram. Hit the plus in the box at the bottom middle, and then on the next screen make sure to hit the 2 opposite arrows before selecting multi-post. Then you just have to select them in the right order, select your filters if you want them, and hit share!

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So that is how you create a seamless panorama in instagram! Here’s a video on how to do this in case my instructions and pictures didn’t help.

It looks like a lot of effort, but it’s actually really simple once you try it a few times—and it can lead to some pretty awesome-looking Instagram multi photo posts.

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Real Estate Marketing

Facebook, Instagram launch features to showcase local businesses

(REAL ESTATE MARKETING) New features on Facebook and Instagram allow a small business to be promoted within 1 – 500 miles if users visit their Business Nearby section.

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small business on Facebook

There is no doubt that Small business owners (estimated at 30.2 million in the United States) have been hit hard by COVID-19. They’ve had to close their doors abruptly, shift to online and contactless offerings, and some had to furlough their employees.

We don’t exactly know yet how many will not be able to re-open their doors but for those that have made quick shifts to their businesses, here are some great ways that we can support them (some for little effort and no cost to us via Facebook and Instagram, of course assuming they are on these two platforms).

No matter your feelings on Facebook or Instagram, it’s nice to see them make strides as a large tech company to push out these products and resources considering what a large amount of small businesses there are, and how everyone is hurting. This may not be the overall solution, but it can be a great step in the right direction.

TechCrunch outlines the way Facebook and Instagram launched new products so that consumers can show support for their local and small business.

What consumers can do:

  1. When logged in to your Facebook, check out their new Businesses Nearby section (it will let you set it between 1-500 miles from you). Peruse the businesses for updates, and see if there is one that you would be comfortable supporting.
  2. You can add the Support Small Business sticker on Instagram, or use the #SupportSmallBusiness hashtag on Facebook
  3. If you are a Creator on Facebook, you will also be able to easily tag small businesses

By doing these simple things, it will create additional exposure for them, and even be included in Instagram stories that will be shared via localized content. It may not feel significant, but with that many, this might be an easy thing to do at low cost and minimal effort for many of us.

What Small Business Owners can utilize?

  1. Facebook has created a specific Business section in Messenger in hopes to make it easier for them to respond to customers.
  2. Facebook has pulled together resources specifically for COVID-19, and owners can access this through their Facebook shortcuts or within their Instagram Business profile.
  3. They set up a $100 million grant program for small businesses.
  4. They added the ability to add temporary service changes.

As many businesses (begrudgingly or not) utilize social media to promote their products and services, hopefully these developments will help them continue to reach consumers and stay in business. It’s impossible to look at just these two social media channels individually without looking at their entire marketing and operations plans, but hopefully these create positive impacts since they have quite a large presence in how we connect, socialize, and share our experiences.

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Real Estate Marketing

Quick and easy pop up builder helps you convert more sales

(REAL ESTATE MARKETING) Adoric makes it easy to build pop-ups, because shoppers are suckers for a cute click! They have resources galore to help you grow your business.

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Adoric welcome

Just in case this point was not made clear circa 1999 Microsoft Windows: website pop-ups are STILL neck-slappingly annoying. So Adoric is here to make them easier to build!

Apparently the internet-using world has not effectively boycotted the tyranny of the pop-up because not only do they still exist, but also they apparently are an excellent tool for gaining inbound leads and converting sales. So when a designer and a marketer make sweet, sweet business love, Adoric is the resultant baby.

The free platform allows users to “create a personalized customer journey using web messages such as Banners, In-pages, Sliders, Pop-ups, Top bars, and much more,” the Product Hunt post by CEO Tal Revivo reads.

The platform is akin to Canva, where a simple user interface enables an easy drag-and-drop design experience. It comes complete with over 500 templates and an extensive library of cutesy stock images and gifs.

The platform is compatible with WordPress, Shopify, and Woocommerce, among others. It can also be integrated with popular CRMs and email services like Salesforce, Hubspot, and Mailchimp. It’s even mobile friendly.

Not only does the builder allow you to create a beautiful professional-looking graphic, but it also allows you to choose what a user sees based on their behavior on your website. For example, you can create a welcome message that a user will only see when they first visit your website, and then a recommendation pop-up for a return buyer. Adoric also has a “magic” function that will adapt a new design to match your brand style.

If the builder tool isn’t straight-forward, they’ve got you covered. In addition to the pop-up builder, Adoric offers extremely simple tutorial pages to walk users through each of its features. Articles explain how to start an email campaign, how to run an A/B test on your design, and how to use and read campaign analytics.

The Israel-based startup boasts some impressive clients including Procter & Gamble, Wix, Groupon, Toyota, and Nautica. Though the roster is impressive, the usability of the product is even more so. Making a tool that is accessible to both the Davids and the Goliaths of sales may be what set this product apart from competitors.

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