Connect with us

Hi, what are you looking for?

The American Genius Real EstateThe American Genius Real Estate

Real Estate Marketing

New TikTok tool finally gives marketers some data for tracking success

(MARKETING) TikTrak is the new analytics tool on the block. Marketers looking to hone-in on TikTok will finally have the data they’re searching for.

tiktok tiktrak

2019 has been the year of TikTok. The video-based platform where users share lighthearted, often silly or goofy, 15-60 second videos of themselves, has grown exponentially. Although TikTok has seen some stumbles this year, marketers are eyeing the platform as the next big thing.

The most fascinating aspect of the platform from a marketing perspective? 66% of TikTok users are under the age of 30. Gen Z has found a new place to play and businesses want in on the party.

TikTok currently boasts just over 500 million active monthly users worldwide with 26.5 million of those users being located in the United States. They also have large user bases in China (the Chinese version is called Douyin) and India. TikTok has active users in 150 different countries across the globe. With active users spending an average of 52 minutes per day on the platform, businesses are scrambling to figure out how to make TikTok part of their marketing plan.

One startup, TikTrak, is looking to corner the market on TikTok analytics. They are in beta to target the numerous brands hoping to use TikTok to connect with the next generation of consumers.

TikTrak is a marketing intelligence tool designed to help creators and businesses effectively grow their audience on TikTok. Their platform allows users to research, track, and grow their efforts. Similar to other analytics platforms on the market, TikTrak allows users to create lists, discover trends, and track their performance on the platform.

Advertisement. Scroll to continue reading.

TikTrak can help businesses make the most of TikTok at every stage of the process. The lists feature helps users discover the latest trends and identify opportunities to join the conversation. This could prove invaluable on a platform where new trends change rapidly. Once businesses create content, the insights tools can identify which of their efforts are performing well. TikTrak also does the heavy lifting on tracking active campaigns and analyzing performance.

Currently, TikTrak is using a “per seat” model for their pricing, but the company admits they may adjust their pricing plan as new features are added. TikTrak is currently in beta, so you will have to sign-up for their email list for a shot at using the platform.

Staff Writer, Natalie Gonzalez earned her B.A. in English and a Creative Writing Certificate from the University of Texas at Austin. She is a writer and social media nerd with a passion for building online communities.


The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox.



Real Estate Marketing

With the infinite memory of the internet ever present, can or should your right to be forgotten exist or is memory the key?

Real Estate Marketing

Life isn’t a popularity contest... Until it is. Influencers have a secret edge on all of us, but there are multiple ways to get...

Real Estate Marketing

Augmented reality and artificial intelligence are making their mark in tech, but they could also change the face of real estate marketing.

Real Estate Marketing

TikTok is being banned from government devices and at school campuses, what is their plan to stick around The States?

The American Genius' real estate section is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. We're your competitive advantage. The American Genius, LLC Copyright © 2005-2022