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New TikTok tool finally gives marketers some data for tracking success

(MARKETING) TikTrak is the new analytics tool on the block. Marketers looking to hone-in on TikTok will finally have the data they’re searching for.

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2019 has been the year of TikTok. The video-based platform where users share lighthearted, often silly or goofy, 15-60 second videos of themselves, has grown exponentially. Although TikTok has seen some stumbles this year, marketers are eyeing the platform as the next big thing.

The most fascinating aspect of the platform from a marketing perspective? 66% of TikTok users are under the age of 30. Gen Z has found a new place to play and businesses want in on the party.

TikTok currently boasts just over 500 million active monthly users worldwide with 26.5 million of those users being located in the United States. They also have large user bases in China (the Chinese version is called Douyin) and India. TikTok has active users in 150 different countries across the globe. With active users spending an average of 52 minutes per day on the platform, businesses are scrambling to figure out how to make TikTok part of their marketing plan.

One startup, TikTrak, is looking to corner the market on TikTok analytics. They are in beta to target the numerous brands hoping to use TikTok to connect with the next generation of consumers.

TikTrak is a marketing intelligence tool designed to help creators and businesses effectively grow their audience on TikTok. Their platform allows users to research, track, and grow their efforts. Similar to other analytics platforms on the market, TikTrak allows users to create lists, discover trends, and track their performance on the platform.

TikTrak can help businesses make the most of TikTok at every stage of the process. The lists feature helps users discover the latest trends and identify opportunities to join the conversation. This could prove invaluable on a platform where new trends change rapidly. Once businesses create content, the insights tools can identify which of their efforts are performing well. TikTrak also does the heavy lifting on tracking active campaigns and analyzing performance.

Currently, TikTrak is using a “per seat” model for their pricing, but the company admits they may adjust their pricing plan as new features are added. TikTrak is currently in beta, so you will have to sign-up for their email list for a shot at using the platform.

Staff Writer, Natalie Gonzalez earned her B.A. in English and a Creative Writing Certificate from the University of Texas at Austin. She is a writer and social media nerd with a passion for building online communities.

Real Estate Marketing

Facebook, Instagram launch features to showcase local businesses

(REAL ESTATE MARKETING) New features on Facebook and Instagram allow a small business to be promoted within 1 – 500 miles if users visit their Business Nearby section.

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There is no doubt that Small business owners (estimated at 30.2 million in the United States) have been hit hard by COVID-19. They’ve had to close their doors abruptly, shift to online and contactless offerings, and some had to furlough their employees.

We don’t exactly know yet how many will not be able to re-open their doors but for those that have made quick shifts to their businesses, here are some great ways that we can support them (some for little effort and no cost to us via Facebook and Instagram, of course assuming they are on these two platforms).

No matter your feelings on Facebook or Instagram, it’s nice to see them make strides as a large tech company to push out these products and resources considering what a large amount of small businesses there are, and how everyone is hurting. This may not be the overall solution, but it can be a great step in the right direction.

TechCrunch outlines the way Facebook and Instagram launched new products so that consumers can show support for their local and small business.

What consumers can do:

  1. When logged in to your Facebook, check out their new Businesses Nearby section (it will let you set it between 1-500 miles from you). Peruse the businesses for updates, and see if there is one that you would be comfortable supporting.
  2. You can add the Support Small Business sticker on Instagram, or use the #SupportSmallBusiness hashtag on Facebook
  3. If you are a Creator on Facebook, you will also be able to easily tag small businesses

By doing these simple things, it will create additional exposure for them, and even be included in Instagram stories that will be shared via localized content. It may not feel significant, but with that many, this might be an easy thing to do at low cost and minimal effort for many of us.

What Small Business Owners can utilize?

  1. Facebook has created a specific Business section in Messenger in hopes to make it easier for them to respond to customers.
  2. Facebook has pulled together resources specifically for COVID-19, and owners can access this through their Facebook shortcuts or within their Instagram Business profile.
  3. They set up a $100 million grant program for small businesses.
  4. They added the ability to add temporary service changes.

As many businesses (begrudgingly or not) utilize social media to promote their products and services, hopefully these developments will help them continue to reach consumers and stay in business. It’s impossible to look at just these two social media channels individually without looking at their entire marketing and operations plans, but hopefully these create positive impacts since they have quite a large presence in how we connect, socialize, and share our experiences.

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Real Estate Marketing

Quick and easy pop up builder helps you convert more sales

(REAL ESTATE MARKETING) Adoric makes it easy to build pop-ups, because shoppers are suckers for a cute click! They have resources galore to help you grow your business.

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Adoric welcome

Just in case this point was not made clear circa 1999 Microsoft Windows: website pop-ups are STILL neck-slappingly annoying. So Adoric is here to make them easier to build!

Apparently the internet-using world has not effectively boycotted the tyranny of the pop-up because not only do they still exist, but also they apparently are an excellent tool for gaining inbound leads and converting sales. So when a designer and a marketer make sweet, sweet business love, Adoric is the resultant baby.

The free platform allows users to “create a personalized customer journey using web messages such as Banners, In-pages, Sliders, Pop-ups, Top bars, and much more,” the Product Hunt post by CEO Tal Revivo reads.

The platform is akin to Canva, where a simple user interface enables an easy drag-and-drop design experience. It comes complete with over 500 templates and an extensive library of cutesy stock images and gifs.

The platform is compatible with WordPress, Shopify, and Woocommerce, among others. It can also be integrated with popular CRMs and email services like Salesforce, Hubspot, and Mailchimp. It’s even mobile friendly.

Not only does the builder allow you to create a beautiful professional-looking graphic, but it also allows you to choose what a user sees based on their behavior on your website. For example, you can create a welcome message that a user will only see when they first visit your website, and then a recommendation pop-up for a return buyer. Adoric also has a “magic” function that will adapt a new design to match your brand style.

If the builder tool isn’t straight-forward, they’ve got you covered. In addition to the pop-up builder, Adoric offers extremely simple tutorial pages to walk users through each of its features. Articles explain how to start an email campaign, how to run an A/B test on your design, and how to use and read campaign analytics.

The Israel-based startup boasts some impressive clients including Procter & Gamble, Wix, Groupon, Toyota, and Nautica. Though the roster is impressive, the usability of the product is even more so. Making a tool that is accessible to both the Davids and the Goliaths of sales may be what set this product apart from competitors.

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Real Estate Marketing

Zillow gets more seemingly pointless patents, why?

(REAL ESTATE MARKETING) Patents are like the cheap spaces in monopoly to Zillow, they get every one they can get their hands on, why do they need so many?

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Zillow is scooping up two more patents. Are we surprised? Does a bear…? (You get the idea). Earlier this year, we covered Zillow’s takeover of 3 patents created by IBM. The latest claims are 1.) allocating electronic advertising opportunities and 2.) presenting image transition sequences between viewing locations.

Over the past several years, the online real estate search giant has not only applied for but has been granted so many patents that motive is called into question. Is the company destined to become the next patent troll and possibly impeding technological innovation and basic real estate search functions particularly for other real estate companies? Or is this a smart move by Zillow to protect their tech investments and solidify their brand?

We’ve written about the dangers of patent trolling, where companies file for patents for the intention of suing potential “infringements”. In terms of boosting the American workforce and economy, patent trolling does neither of these and can instead damage technological growth.

So what is Zillow after this time?

The first patent outlines a facility for presenting advertising messages for multiple advertisers. “The facility determines allocations that each specify a share for an advertiser, the specified shares all being different. The facility causes advertising messages to be presented on behalf of the advertisers in accordance with the shares specified by their allocations.”

The second patent focuses on transitions between two images taken at two viewing locations, “generating and presenting an image transition sequence that simulates viewer movement between the viewing locations, such as without using information about relative distance between the viewing locations and other depth information to objects in an environment around the viewing locations.”

Time will tell how these new patent additions affect smaller real estate startups or if this is simply good business on Zillow’s part. The U.S. Trademark office continues to make it easy for these larger companies to take over.

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