With the sheer amount of information you tend to experience on social media, it’s natural to want a simplified, diet version that gives you only what you want. A new Instagram user activity tracker may provide a simple–if not, potentially creepy–solution.
SnoopReport is an activity tracker for Instagram. At its core, this utility allows you to view likes, comments, and posts for specific accounts; what you do with this information is, of course, up to you.
Perhaps the most obvious (and disturbing) use of SnoopReport is mentioned on the tool’s website: “Track Instagram users your boyfriend or girlfriend follows, see whose photos they like or comment with the help of our Instagram tracker.” On a scale from broke to woke, such an egregiously invasive application of SnoopReport falls hard to the left. However, barring the clear creep factor, there’s a lot you could do with personalized Instagram metrics.
Primarily, using SnoopReport to keep tabs on your competition is a theoretically brilliant way to stay ahead of the innovative curve. By analyzing account likes and follows, you might even be able to predict and mitigate possible market changes, though playing such a high-stakes guessing game is just as likely to tank your company if you aren’t careful.
All in all, though, tracking your company’s competitors is always a good idea–and, with SnoopReport, it’s more feasible than ever.
Less obvious are the in-house ramifications of using SnoopReport. Putting this service on your own social media channels could help you track your own company’s metrics, and it would be a helpful deterrent from errant online behavior should you have a social media manager who’s still a bit green. Between analyzing your own marketing trends and social media behavior and keeping your department accountable, SnoopReport actually stands to moderate quite well.
Lastly, SnoopReport positions itself as an online safety measure–a classification that, despite prior possessive claims, stands. If you have anything from company accounts to children you want to keep an eye on, SnoopReport can help you sort out which posts are appropriate to view and which ones need to be canned for now.
Online privacy is important, and it’s prudent to keep that in mind if you do choose to go with any activity tracker. That said, SnoopReport appears to be an excellent way to leverage existing account activity to inform your decisions–professional or otherwise–going forward.