Connect with us

Real Estate Marketing

Why you should check Google Street View before listing a property

(MARKETING) Before you list a property, there’s one unexpected factor to check: What does it look like on Google Street View? And is it blurred out?

Published

on

Bird's eye view of neighborhood homes on Google Street View.

So, you’re ready to list a property.

You’ve got the tower of documents signed, photos and videos uploaded, and the sign with a QR code and fliers in the front yard, where the landscaping has been meticulously tidied up. Take a breath… then think about one more thing you need to do.

What does the property look like on Google Street View? More importantly, is it even visible or is it blurred out?

Homeowners have the ability to tell Google to blur out photos of their homes. They might do it for privacy reasons. Some people just don’t like the idea of anyone in the world being able to see their homes. Some might do it for personal safety, say, in a stalking situation. Or there might be information that’s too revealing, or a person whose presence could be embarrassing in the photo.

Whatever the reason, you want to know whether the seller or a previous owner asked Google to blur the property. Prospective buyers might see it and wonder what’s gone on there. Is it a crack house? Did some kind of violence occur? Were the windows at one time covered in tin foil?

You want prospects to imagine living happily in the home, not imagining something out of a bingeable TV crime drama.

But there’s a problem: Once Google agrees to blur a house, it’s permanent. They’ve deleted the photos. They’re not going to send out the car or the person wearing a backpack with the 360 cameras again to photograph that property.

But don’t give up on perfection just yet! Here are some possible workarounds:

Direct prospects to another search engine such as Bing, which has its own Street View function on its maps.

Try to upload a user-generated photo to Google Street View (Caveat: We have not done this, but it seems like it’s worth a try). Google allows user-generated photos to be uploaded into Street View according to their image policy. (To do your own 360 photos you would need a specific type of camera, which Google lists. Those are in the $4,000 range). However, we could not find any mention in their privacy policies or Maps’ terms of service that specifically say what will happen if someone uploads a photo of a property that has been blurred. Hey, no risk, no reward, right?

Ask Google for help. A search through Google’s user forums on this question offers little hope that a human will respond to an inquiry, but who knows? The Google gods just might look upon you with favor.

In any case, be ready to answer questions about why the property does not show up in Google Street View. A straightforward “A previous owner asked Google to blur the photo because of privacy concerns” should probably do the trick. Everyone understands privacy concerns in the digital era.

Your job is to offer as much transparency as possible while making sure your client’s property is presented in the best light. Checking out Google Street View is just one more detail that will ensure both of those happen.

Lisa Wyatt Roe is an Austin writer and editor whose work has been featured on CNN.com/Travel, in Texas Parks & Wildlife Magazine and in the book “Seduced by Sound: Austin; 100 Musicians on Why They Make Music.” Travel and live music feed her soul. Volunteering with refugees feeds her sense of purpose. And making friends laugh feeds her deep (yet possibly sad) need to get all the laughing emojis on Facebook.

Real Estate Marketing

Chill, Zillow! Real estate giant gets yet another patent

(MARKETING) Zillow grabs yet another broadly worded patent that stands to screw over small businesses. When will it end? …Can it end?

Published

on

Pen drawing blueprints, another Zillow patent in the works

In a move that’s surprising to pretty much no one, Zillow gained another patent this year — this time having to do with the presentation of and navigation through photos. Even for the patent fiends themselves, this one is a stretch.

We’ve covered Zillow’s overzealous patent-grabbing before. Between snatching 17 patents over the last decade—one of which deals with the simple matter of filtered searches—and going through a few rounds of finger-pointing with IBM over patent trolling, the real estate company hasn’t exactly endeared itself on this front.

Now, Zillow has succeeded in securing a patent that is sure to throw a wrench in the operation practices of plenty of websites.

The patent itself addresses “image transition sequences between viewing locations”, but the parameters of that description are imaginably vast. Among these parameters are “simulated movement”—whether that be through zooming or simple sequential arrangement of photos—and other effects such as blending, blurring, or rotating.

Presentation methods such as panoramas, videos, and animations are also covered in the patent.

It’s not that Zillow shouldn’t be able to patent something that they pioneered vis-a-vis the field of real estate. But the language in this particular patent is problematic. By securing such a broadly worded option, Zillow has the power to severely restrict the operating potential of competitors. Considering how established Zillow already is in the real estate market, putting another obstacle in front of any feasible competition feels like a cheap shot.

More importantly, Zillow has demonstrated that a feature used by tons of different services can be intercepted and controlled with, apparently, little in the way of regulation. If Zillow wasn’t already under a microscope for their patent-nabbing escapades of the last decade, there’s little hope that the real estate giant will have to answer for this obvious power grab as well.

Patent trolling remains a major issue in plenty of sectors, and real estate certainly isn’t exempt. Especially during a period of time in which small businesses will inherently struggle, patent hoarding and trolling should be met with the strictest of penalties. For now, though, competing real estate services will need to find a new way to conduct virtual tours without stepping on Zillow’s over-large toes.

Continue Reading

Real Estate Marketing

Expand your small business influence with these Instagram analytics tools

(MARKETING) Instagram analytics are crucial to small business success, and it’s worth looking outside Instagram’s in-app analytics for options.

Published

on

Instagram symbols on paper over a phone, analytics tracking that.

Chances are if you’re a small business, you’ve probably heard about social media analytics, whether you use them or not.

Instagram specifically has become one of the best platforms for brands to engage users. Businesses are using Instagram Reels to engage a younger audience already familiar with the TikTok format, as well as Instagram Shops which continues to revolutionize ecommerce. As a result, Instagram has 16x higher engagement for top brands compared to Facebook.

When taking advantage of all the features Instagram has to offer, it’s crucial to track user activity so that your brand can produce the most optimal social media presence possible. Here are some top-notch analytics suites geared specifically for small businesses.

Instagram Analytics Tool

The native analytics tool provided on the app may not be the most in-depth, but it is extremely user-friendly, as well as being fast and responsive. If you’re just starting out (or are simply curious about how your content is being consumed), check out Instagram’s native tool.

Owlmetrics

Owlmetrics focuses on demographic and audience analysis, meaning that it can assist brands in getting a clear understanding of their follower base. By using Owlmetrics for demographic breakdowns and tracking follower likes and dislikes, you can more accurately understand your brand’s audience. This is a great option for smaller brands that want to produce and deliver informed content that truly resonates with their followers.

Pixlee

Though not the most thorough of reporting solutions, Pixlee reigns supreme in its ability to quickly create sleek, sharable reports that track key metrics for broad analysis. It is free, but there are additional Pixlee features for a premium (such as an influencer discovery tool). If your brand doesn’t have an expansive social media marketing solution, Pixlee is a fantastic instrument to help with UGC and direct to consumer campaigns.

Iconosquare

When it comes to visualizations of follower growth, reach, and impressions, Iconosquare functions much like Instagram Insights, but does so more efficiently and in a more aesthetically pleasing fashion. Smaller businesses that are looking for a cheap, easy-to-use platform specifically for Instagram and Facebook should consider Iconosquare.

There are countless other analytics platforms out there that can help you and your brand thrive on social media. The trick is to find the right balance of cost and reward – and to invest in a suite that can help you best utilize all the features Instagram has to offer.

Continue Reading

Real Estate Marketing

DOJ prepares antitrust charges against Google, possibly this month

(MARKETING) The Department of Justice indicates that it may soon be bringing forth its antitrust charges against Google and alleged monopoly.

Published

on

Dino holding Google logo on campus.

After a year of investigations, the Department of Justice is preparing antitrust charges against Google. Signs indicate the case may be brought to the company as soon as the end of this month. The most indicative of which is Attorney General William Barr’s dismissal of the career lawyers. They had previously requested more time to build their case.

The DOJ has told lawyers conducting the antitrust inquiry into Alphabet Inc. to complete their work by the end of September. Alphabet is Google and YouTube’s parent company, which exercises a wide control over online search engines, video, and advertising markets.

A subcommittee of the Senate Judiciary panel has raised major concerns regarding the company’s ability to exploit and monopolize the market to fuel their own business ventures. Subsequently, the DOJ is asking Google about how it utilizes a mixture of strategies to entice advertisers and online publishers, such as bundling offers, giving discounts, or creating restrictions.

Other critics have pointed out how Google deploys software to manage each step of online advertising, playing both sides of the market. “In no other market does the party represent the seller, the buyer, makes the rules, and conduct the auction,” said Senator Richard Blumenthal, a Democrat from Connecticut, in this week’s hearing. He also called Google’s monopolizing position “indefensible”.

Google’s president of global partnerships and corporate development, Don Harrison, responded to these allegations by pointing out that while the company leads in general online searches, consumers are more likely to turn to Amazon for product and commercial queries.

Google currently controls roughly 90% of online searches globally, aided by the fact that it’s become the default browser on phones through its Android operating system. About one-third of every dollar spent on online advertising also finds its way into Google’s hands. It’s likely we’ll see more movement in this massive case heading into the end of the year.

Continue Reading
Advertisement

Our Partners

Get The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox!

Still Trending

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox