Well – The Zillow Walk-Through parody video (go watch now so you understand everything after this point) isn’t going to win an Oscar, that’s for sure, but the video underscores how important it is to produce a well-thought out sequence of shots that shows stable video of the property in question and is reasonably lit.
Believe me when I tell you, even though you are showing a house, there is still a story that involves a beginning, middle, and end. Shooting poorly composed video with a smart phone that looks like it was shot during a earthquake on the San Andreas Fault is not going to any agents any bonus points or make for a quicker sale.
Lights, camera, action!
According to Geekwire, “Agents will be able to create the videos through a new feature in the Zillow Premier Agent App. The feature gives the agents the ability to shoot the video in segments, to create a smooth video tour of the home. The clips will be soundless and no more than 2 minutes in length. Built-in video stabilization will be added later.”
In addition, homeowners and photographers will be able to create video tours through the Zillow Real Estate App, for approval by the agent before uploading. Cool move!
Quiet on the set!
On the flipside, here’s an example of a walk-through video done correctly:
Regardless of my personal feelings as a consumer toward video, the video walkthroughs are the most recent way that Zillow is seeking to modernize the real estate sector through the use of technology.
I just wish the agents hopping on board would stop using Halloween II as their template.