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5 Ways agents can diversify their online presence

By now, real estate agents have flocked to the web for marketing purposes, but diversity in marketing is crucial when on the web to improve results. Here’s how to achieve that diversity.




Today, consumers demand immediate results. It’s no secret that the technological advances which have come fast and furious over the last several years have made all of us seek for immediacy in everything we do. That is, since we know that we can get the answer to just about every question by searching the Internet, we’ll just jump from one site to another if we don’t get what we want or need right away. This type of online user behavior—this demand for an immediate response—impacts the work of real estate professional.

If you know that online users go from site to site to site to seek answers, that’s where the real estate professional needs to be—everywhere. Real estate agents need a diversified online presence not only to solidify their brand but also if they are to succeed in generating online leads.

How’s Your Online Reputation?

Before making some suggestions for how and where to diversify your marketing online, the first thing you must do is to investigate your online reputation. The easiest way to do this is to Google your name. Use a search engine to investigate your name online. Study the results. Of course, if you have a common name, you may need to add the words “real estate” or “real estate agent” into the search bar. But, check out your online presence. Are people saying anything bad about you? Are there unfortunate or embarrassing photos of your high school days in the image bank? If so, you may need to do something about that. No matter what you see, at the very least you’ll understand the extent of your online presence: a presence which needs to grow no matter how large or small it is.

5 Ways Agents Can Diversify Their Online Presence

Here are 5 ways that agents can diversify or grow their marketing online:

  1. Get active on social media sites. You may already be on Facebook and LinkedIn. If you are not, then this may be where you need to begin. Create user profiles and begin to connect with others whom you know—personally or professionally. Then, continue by adding additional social media or social networking sights to your bag of tricks. Check out sites such as Pinterest, Twitter, and Instagram among others.
  2. Write a few blog posts. You don’t have to be William Shakespeare to write something useful and post it online. Valuable information builds trust. When people trust you, they call you and hire you as their listing or sales agent. Consider writing a series of blog posts about different aspects of the home buying or home selling process.
  3. Make some community videos. You’ve heard that a picture is worth a thousand words. Well, that’s why videos are all the rage. Make some short videos and post them on Youtube. You can educate future home buyers about the communities where you are a neighborhood specialist. Youtube is the second largest search engine after Google, so that’s where you want to be.
  4. Boost your online reviews. One popular way to make the phone ring is through online review sites. Consumers read reviews before they buy shoes, hire a plumber, or even consult a real estate professional. If you have lots of positive reviews online, this will have a positive impact on your ability to generate leads.
  5. Look into syndication sites. There’s an ongoing polemic about the merit of the large syndication sites, and they may not be for everyone. However, the statistics don’t lie. Trulia and Zillow both rank in the top 100 on Alexa, which means that they are among the top 100 most visited sites by consumers (home buyers) in the United States. If home buyers are gathering on these sites, you may want to head over there and check them out.

There are loads of ways that you can diversify your online presence, all of which will increase your ability to generate leads online. They key is that you should not put your leads in one basket—you need to be everywhere. As home buyers in the United States click from site to site, they need to see your smiling face over and over again. That’s what will make the phone ring.

Melissa is an in-demand business success speaker and author, as well as a real estate broker with thousands of short sale transactions under her belt. She leverages her experience as a short sale insider to motivate thousands of business professionals to plan their careers better, execute more effectively on their plan, and earn more because of it.

Real Estate Technology

New tool translates your phone calls into 29 languages – LIVE

(REAL ESTATE TECHNOLOGY) There’s no need for a language to language dictionary any longer. A lingvanex tool allows for real-time translation on phone calls in different languages.



lingvanex translates in real time

If you’ve read a few things that I’ve written on here, you know that I often marvel at how far remote work has come. The fact that I write this as my dog sits beside me is no small feat.

What teams can accomplish in a virtual setting is pretty impressive, and tools like Slack and Trello are very helpful in this regard. However, remote workers still utilize the tried and true phone call as it remains a tool of efficiency.

This can be especially helpful if you’re working with team members or clients in other countries when a translator may need to be involved. This concept was the inspiration behind the Lingvanex Phone Call Translator.

The new tool translates voice calls into 29 different languages in real time. Working on both mobile phones and landlines, users can call countries all around the world (150 countries in total are available through the app).

This option is cheaper than roaming calls, starting at 18 cents per minute through use of VoIP. The conversation is then transcribed in real time with the details of the conversation being available only to the user, as Lingvanex does not store conversation data.

“We are happy to represent you the Phone Call Translator – a real-time voice translator, which was created to help in solving questions in travel situations and urgent business problems with foreigners or help in communicating with friends abroad,” says Lingvanex. “You can speak your native language when you call through the app. Your partner and you will hear the translation of both callers during the call, the original speech and translation will also be duplicated on the phone screen.”

The app works in a few simple steps: first, download to your device (works on both Android and iOS). Next, register and create application account – during this, you’ll select your default language. Then, you will select the language of the person you are calling. Make the call by dialing the phone number with the country code. Finally, chat it up walkie-talkie style.

Say what you need to say, then Phone Call Translator takes your words and transcribes them for the person on the other end. This could be very helpful as it gives you an extra moment to think about what to say next!

Do you think this will be helpful for you? Let us know below!

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Real Estate Technology

Should digital assistants have empathy? Big investors say yes

(REAL ESTATE TECHNOLOGY) Bonding with your digital assistant might be more likely than you expect with ElliQ. The rising numbers of AI assistants have created unique interactions.



ElliQ assistant

It sounds crazy to think that you could form an actual bond with something like Siri or Alexa, but actually, humans are pretty dang good at forming emotional connections to machines. For instance, a Canadian company threw an entire retirement party for five mail delivery bots. People will use Roombas as a substitute for companionship, not unlike a cat or dog. Humans just seem to enjoy connection – even if it’s with a lifeless robot.

Intuition Robotics is taking this desire for emotional connection a step further by working to create digital assistants that can more easily bond with their human companions. At the moment, their biggest product is ElliQ, a robotic digital assistant designed to bond with eldery users. In fact, according to Intuition Robotics, their average demographic falls between ages 78 – 97.

And ElliQ seems to be doing its job. The company reports that customers interact with ElliQ regularly throughout the day, even holding conversations with the machine, and are more likely to listen to ElliQ’s suggestions, which often include proactive behavior like getting outdoors or eating more vegetables.

By working to create a more empathetic and emotional digital AI, Intuition Robotics has started to discover a whole world of new possibilities. And they’re just getting started, having recently raised another $36 million to continue research.

One of their plans? Combining these empathetic digital assistants with the automotive industry.

Imagine an assistant that could suggest you pull over when it senses you’re getting drowsy, or provide something to talk to during longer drives. Plus, unlike ElliQ, which stays put while you move around, you and the assistant will be together in a car, making it easier for the AI to learn your preferences and habits.

Of course, this is just the tip of the iceberg for Intuition Robotics, which has recently majorly expanded its workforce. A digital assistant that can provide a better emotional connection to humans has a world of possible applications, from nursing homes to elementary schools.

Don’t get me wrong, there are plenty of reasons to be worried about a more empathetic AI – the marketing capabilities alone are something I’m side-eyeing. That said, humans have been befriending vacuum cleaners and we’ve turned out alright, so for now, let’s focus on the positive possibilities that could come with tech from companies like Intuition Robotics.

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Real Estate Technology

Moving just got a lot easier with this NAR invested app

(REAL ESTATE TECHNOLOGY) Worried about moving? There’s an app for that, updater, and NAR has taken notice. They want to help their customers from beginning to end.



updater app

Moving isn’t exactly a walk in the park. There’s coordinating movers, finding boxes, cancelling services, changing your mailing address on, well, everything, and that’s just the tip of the iceberg! With so much to do, it’s easy to get overwhelmed but good news: turns out, there’s an app for that. And it’s promising enough that the National Association of Realtors® (NAR) have invested in it.

The app in question is Updater, which serves as a one-stop shop for everything you’d need for a move. Not only can the app help you craft your moving “to-do” list, but with its connection to all sorts of businesses involved in the moving process (from moving truck companies to cable services) you can keep all your prep in one place. Essentially, Updater is designed to make moving as stress-free as possible.

Updater’s current successes have drawn Second Century Ventures, the venture capital section of NAR, to invest in Updater. Which is cool, but why would a company focused on realtors want to help a company that focuses on what happens after a realtor has done their job?

“Updater’s platform delivers unique value to Realtors®, property managers and consumers alike,” said Mark Birschbach, senior VP of Strategic Business at NAR, “This investment is well aligned with SCV’s mission to support and advance technologies throughout the entire real estate ecosystem.”

Plus, Updater is a great tool for realtors to have in their back pocket. If a client seems nervous about moving or overwhelmed, Updater is a great recommendation. Not only does it help the mover, but it shows that the realtor cares about their client’s well-being, even after the deed is signed.

So, what’s next for Updater? Growth. Recently, Updater acquired Bridgevine, a company that works with home subscription services like cable and internet. This merger will allow Updater to offer more options to users while also increasing their reach. This is the first in what will likely be many growth initiatives for Updater.

David Greenberg, founder and CEO of Updater, is also looking forward to the partnership with NAR. “We’re excited to deepen our great relationship with SCV and NAR by investing heavily in the real estate industry and by enabling Realtors® and property managers to deliver an unrivaled moving experience.”

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