The app for those that rely on their network for sales

Part of any successful professional’s life is networking in person, be it within your network, or among consumers. But keeping everyone straight takes a lot of brain power and skill.

You can never have too many apps when it comes to networking. Which is why I’m thrilled that with the arrival of Hippo, we have a meaningful entry in the field.

Like its distant cousin “personal finance and budgeting,” there are more apps out there than I have fingers and toes. Yet Hippo is attempting to do what dozens of other networking apps are trying to do as well: Get and keep your attention.

That said, it appears that Hippo is trying to tap into your vein of nostalgia by letting you know that networking is akin to happiness. In other words, the more people you know, the happier you are – their premise is supported by a giant TED talk on their website’s landing page.

The Hippo app lets you personalize your entries: names, ages, descriptions, personal notes, special dates.

For anyone involved in sales, Hippo could offer one hell of an advantage.

For those of us used writing things down about the people you meet, Hippo makes your conversations instantly searchable. Hippo can find notes using any obscure keyword you can remember. The search is brilliant.

The app promotes the idea of the “Farley file,” wherein Franklin D. Roosevelt’s campaign manager, James Farley kept notes of every single person they came across, including personal details that could be accessed by Roosevelt days, weeks, or even months later to improve the personal touch of any conversation. This was not the standard method at the time and many believe it changed how politicians were expected to communicate.

Hippo is just waiting to be downloaded.