If you were ever wondering what the next marketing to the millennials ploy would be, well wonder no more! It’s 3D printed hotels.
Habitas is the company that “…is a global hospitality group created by a diverse community of people seeking human connection, authentic experiences, and a better future. We measure success not by the number of stars given, but the number of smiles received, hearts warmed, minds opened, and friends made.”
If that isn’t trying to appeal to the millennial crowd with buzz phrases then I don’t know what is. Even their descriptions of the “experiences” they offer are filled with buzz word salad. I’ll get to those later
I’m all for 3D printed products, if there is a cheaper, more flexible, creative way to produce things you need, then do it! I can count dozens of times I would love to just print out some tool I don’t want to go buy or some lego piece I swear was just in my hand.
3D printed homes are an amazing feat, because of their low cost, and quick build times. This technology could help millions buy a home with all the features they want for less than the price of a car.
It only makes sense that hotel chains, or new hotel companies would want to join in this revolutionary tech. A company could build a hotel cheaper, quicker, and more remotely. Habitas is pushing hard on this last point.
Habitas has 3D printed hotels in Africa, 2 in Mexico with one on the way, and in Bhutan. These places were chosen to bring customers out of their normal habitat into places unknown, just like their statement claims.
Their “rooms” look pretty sparse and open, literally open. Many don’t seem to have walls or windows, so they look like glorified tents, but again without walls. That would put me firmly outside my comfort zone, which might be the point.
The $200-$400/night price on the other hand has me really wondering what the company is thinking. I assume the cost is because they offer a dive into the deep end of culture, but I see a company who wants to profit from the fyre festival crowd.
Their locations are some of the hottest places on earth, and there is not an AC to be seen in their “rooms”. But hey maybe not everyone wants to be comfortable when they sleep.
The rooms aren’t everything with this kind of company, they also have amazing “experiences” to offer. Things like a 3 day Reintegration which sounds amazing.
“If perception is reality, we are masters of design. Our lives are our greatest masterpiece. With fervent desire and child-like wonder, we bring fantasies to life, creating realities far better than our dreams. Together, we share these worlds with one another, traversing borders in search of adventure. When we open our eyes, under starlit skies and dancing candlelight, we are home.
We welcome you to Reintegration, our immersive three-day wellness gathering at our home in Tulum. Through breath work and yoga, we’ll reconnect to the creator in all of us. Tantalizing concerts, exotic ingredients and local escapes await us. This is an open call to discover ourselves both in conversation and silence, travel and stillness.
Only when we return to the source of our power can we embrace what lies ahead.”
What? Yoga, food, and music. Ok, well sure that sounds good I guess. How much for that light experience?
“Starting from $2,015”
My wallet just died, so did my bank account, and I can’t eat this week. I’ve been on a week long cruise with all food included, and went to multiple beaches in different countries for half that.
I’m a realist, and that first paragraph in the description is nonsense. Just because we can perceive doesn’t necessitate that we can create. This Reintegration doesn’t walk you through creating anything, it’s yoga and eating. So how can you share something you haven’t created with someone else who also hasn’t created anything? I don’t know about anyone else but creativity is not the source of my power, mine is stress.
This description stressed me out enough to write this story, so I guess it’s working. At least I didn’t pay $2,000 for the pleasure though.
Regardless of the wording, the cost, and the no walls (I’m comfortable in my box), this may be a great experience for those who can afford it, and are looking for vague spiritual guidance. Plus the rooms do look aesthetically pleasing regardless of missing amenities
But for the vast majority of millennials who I know can’t afford this, and recognize this kind of pandering to pry food money out of our pockets, we don’t need this.
We need the 3D printing technology to focus on houses that we can afford. So please 3D print something more than a roof to do yoga under.