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Ambitious real estate startup BuyerNeeds tackles a big problem allows listing agents to search and reach out to these buyer agents who might have clients that are a perfect match for their listings and pocket listings.

How often has this happened? After a listing is entered into the MLS, there are times when the listing gets overlooked or unintentionally eliminated by potential buyers. Looking to fill a serious need in the real estate world, BuyerNeeds has recently launched. BuyerNeeds is a free, mobile friendly website (web app) for real estate agents in which buyer agents can post their buyer needs, and listing agents can search to find buyers for their listings and pocket listings.


Shareable social media

Once buyer needs are posted to the website, they are shareable to social media sites with only two clicks of the mouse, and are emailed weekly to other local agents.

The aim is to provide a way to fully represent not only a client, but to also also give agents a valuable edge that is needed to stay ahead in the ever changing world of real estate.

In short: A tool for listing agents to search and reach out to buyer agents with active buyers.

Created by Keller Williams Realty agent Josh Molleur and lead engineer Jesse Jorgenson, the shared posts provided by BuyerNeeds have unique map images, hashtags, and descriptions to easily relay the information to agents’ peers. Listing agents can also utilize the site. BuyerNeeds allows listing agents to search and reach out to these buyer agents who might have clients that are a perfect match for their listings and pocket listings.

Time is on your side

If you’re an agent you know the drill: whenever you take on a new listing, there is that inevitable make ready period which typically lasts one to two weeks. “Coming Soon” listings have always been a struggle both legally, and logistically.

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That’s what BuyerNeeds looks to overcome: Agents can be matched with motivated buyers before putting it into the MLS.

According to the BuyerNeeds press release, “Agents have different ways to describe where their buyers wish to live.” One agent might use a zip code in a post while another might reference a subdivision instead. This is a perfect scenario where a text-to-text search would fail to render correct results.

The solution would be to include zip codes, neighborhoods, and other criteria without having the agent enter all of this information manually. The solution: A map! The map feature makes dynamic searches possible. When posting a buyer need, you simply outline on a map where your buyer wishes to live.

Searchable information

Once outlined, vital location information such as county or counties, city or cities, zip code(s), neighborhood(s), school(s), addresses, etc. are automatically attached to the buyer need on the backend. One of the reasons a site like this hasn’t come to the fore earlier is because, ultimately, storing what a buyer is looking for is a hard problem. How do you search for a buyer need and how do your organize the data? Luckily the timing is perfect as new geospatial technology plays a big part in user logistics.

This made it possible to store and search entire areas instead of single points which allowed us to solve the buyer need problem.

Although the concept is straightforward, don’t let the clean and simple look of the site fool you. This tool is supported by powerful technology that makes it easy and quick for agents.

According to their website, the team at BuyerNeeds wanted to streamline the posting process and make it simple for agents to use on the go, and automation is a key part of that process. It appearss to have worked. The web app’s backend is designed for agents, by agents, to create custom overviews, ridiculously fast social media posting, and automatic


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Written By

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.


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