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Is Clubhouse the next big thing for entrepreneurs? [INTERVIEW]

(REAL ESTATE TECH NEWS) A conversation with social media mogul Dan Flyshman on how you can leverage Clubhouse as an entrepreneur.

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Man holding half-empty mug in one hand and phone open to Clubhouse for entrepreneurs..

If you’re an entrepreneur, creative, or social media enthusiast, chances are you’ve heard of the new live-audio chat app Clubhouse that’s exploded during quarantine.

I sat down with Dan Fleyshman – a philanthropist, social media mogul, serial entrepreneur, and the co-founder of the online learning platform for entrepreneurs 100 Million Academy – to discuss his thoughts on Clubhouse. Dan has had extreme success on the app, creating popular rooms such as Money, Investing, Side Hustles, and Building Wealth.

For reference, Dan is the youngest founder to take a company public at 19, and has angel invested in 35 companies. He is also the founder of Elevator Studio, which has spent more on Instagram influencer and celebrity posts than any other company in history. Essentially, this guy knows his stuff – and he thinks Clubhouse will be the #1 app of the year.

Anais, author:

Why do you believe Clubhouse is the next big thing in social media? How have you been using it?

Dan:

There are a few reasons for all the hype about Clubhouse.

  1. It’s exclusive. The app is still “invite only” while it’s in their beta testing.
  2. Movie stars, rappers, beauty executives, comedians, and venture capital executives are spending hours in the rooms. So there’s great networking and learning.
  3. It’s easy to consume since it’s audio. You can jump in and out of rooms to listen to, or participate in conversations ranging from social injustice to raising capital for your startup. So I’m excited to see the evolution of Clubhouse in 2021 and beyond.

A:

What advice would you give to rising entrepreneurs and business owners who want to leverage the app?

D:

Leverage Clubhouse for the network effect. It’s a fast way to grow your network. The reason why it’s so powerful is that people like long-form content. The group of people on Clubhouse are naturally intellectually curious. It’s like a live version of networking. You can find the people that you look up to and listen to them live, ask questions, and interact.

A:

What advice would you give to creatives (i.e. writers, videographers, etc. like myself) who want to leverage the app?

D:

Since Clubhouse is strictly audio based, it feels like an interactive podcast. There’s no chatting, messaging, likes, comments or video capabilities, and they may not ever add those features to keep it hyper-focused on the audio. Creatives need to think of the value they provide and the stories they can tell via audio and approach Clubhouse like that.

A:

What are your rooms like? How can my readers get involved with your rooms? What can they learn?

D:

My rooms have frequently been listed as the top rooms on the social media platform. I feature a fascinating group of speakers from all types of business backgrounds ranging from Ecommerce, VC, social media, authors, makeup brands, consumer products, ad agencies, music artists. Etc. A few include Grant Cardone, Gary Vee, Tai Lopez, and Soulja Boy.

A:

That’s all from me! Do you have anything else you’d like to include?

D:

Clubhouse is extremely addicting. The amount of hours that my friends and colleagues are spending on the app is shockingly high. You need to put some rules in place when hosting a room to maintain control.

My thoughts on Clubhouse etiquette:

  • 30 second intros
  • 60 second questions
  • 120 second answers

Fantastic thoughts from Dan Fleyshman – I’ll definitely utilize his advice next time I’m on the app, and I hope you will too.

Anaïs DerSimonian is a writer, filmmaker, and educator interested in media, culture and the arts. She is Clark University Alumni with a degree in Culture Studies and Screen Studies. She has produced various documentary and narrative projects, including a profile on an NGO in Yerevan, Armenia that provides micro-loans to cottage industries and entrepreneurs based in rural regions to help create jobs, self-sufficiency, and to stimulate the post-Soviet economy. She is currently based in Boston. Besides filmmaking, Anaïs enjoys reading good fiction and watching sketch and stand-up comedy.

Real Estate Technology

How Cloudflare’s web analytics could give Google’s tools a run for their money

(REAL ESTATE TECH NEWS) In a world where data is king, Cloudflare’s web analytics value user privacy, staking them as pioneers against other analytic tools.

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Web analytics open on a desktop screen on a table.

When it comes to web analytics tools, users are examining comprehensiveness, usability, and price point. Free analytics tools typically come at a price, which is more often than not the data privacy of your customers.

A new competitor for Fathom Analytics, Simple Analytics, and even Google Analytics is Cloudflare’s web analytics tool. Not only is it free but, unlike the competitors, it will not keep visitor’s data and it will not be able to track conversions, making it the perfect tool for small websites, personal pages, and blogs. Sounds great, right?

In their blog, Cloudflare states: “At Cloudflare, our mission is to help build a better Internet, and part of that is to deliver essential web analytics to everyone with a website, without compromising user privacy. For free. We’ve never been interested in tracking users or selling advertising. We don’t want to know what you do on the Internet — it’s not our business.”

Additionally, Cloudflare doesn’t track users using their IP address, User Agent string, or other attributes. They are truly committed to providing metrics without intruding.

Valuing user privacy makes Cloudflare an industry pioneer. And the best part is, you don’t have to be a Cloudflare subscriber to access this feature.

From the blog: “Today, for the first time, anyone can get access to our client-side analytics — even if you don’t use the rest of Cloudflare. Just add our JavaScript snippet to any website, and we can start collecting metrics.”

What’s next for Cloudflare?

Well to start, they are working on integrating their analytics tool with the rest of the Cloudflare tech. This would mean that customers would receive more stats regarding site performance and security, in addition to traffic stats.

They’re also hoping to develop their analytics tool so that it can be a powerful singular product, with support for alerts and updates in real time.

If you’re someone who wants metrics and values privacy (and free things!), keep your eyes on Cloudflare’s analytics tool. I’m excited to see how far they will take a zero-cost, privacy-first product in a world where data is the hottest commodity.

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Real Estate Technology

Should digital assistants have empathy? Big investors say yes

(REAL ESTATE TECHNOLOGY) Bonding with your digital assistant might be more likely than you expect with ElliQ. The rising numbers of AI assistants have created unique interactions.

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ElliQ assistant

It sounds crazy to think that you could form an actual bond with something like Siri or Alexa, but actually, humans are pretty dang good at forming emotional connections to machines. For instance, a Canadian company threw an entire retirement party for five mail delivery bots. People will use Roombas as a substitute for companionship, not unlike a cat or dog. Humans just seem to enjoy connection – even if it’s with a lifeless robot.

Intuition Robotics is taking this desire for emotional connection a step further by working to create digital assistants that can more easily bond with their human companions. At the moment, their biggest product is ElliQ, a robotic digital assistant designed to bond with eldery users. In fact, according to Intuition Robotics, their average demographic falls between ages 78 – 97.

And ElliQ seems to be doing its job. The company reports that customers interact with ElliQ regularly throughout the day, even holding conversations with the machine, and are more likely to listen to ElliQ’s suggestions, which often include proactive behavior like getting outdoors or eating more vegetables.

By working to create a more empathetic and emotional digital AI, Intuition Robotics has started to discover a whole world of new possibilities. And they’re just getting started, having recently raised another $36 million to continue research.

One of their plans? Combining these empathetic digital assistants with the automotive industry.

Imagine an assistant that could suggest you pull over when it senses you’re getting drowsy, or provide something to talk to during longer drives. Plus, unlike ElliQ, which stays put while you move around, you and the assistant will be together in a car, making it easier for the AI to learn your preferences and habits.

Of course, this is just the tip of the iceberg for Intuition Robotics, which has recently majorly expanded its workforce. A digital assistant that can provide a better emotional connection to humans has a world of possible applications, from nursing homes to elementary schools.

Don’t get me wrong, there are plenty of reasons to be worried about a more empathetic AI – the marketing capabilities alone are something I’m side-eyeing. That said, humans have been befriending vacuum cleaners and we’ve turned out alright, so for now, let’s focus on the positive possibilities that could come with tech from companies like Intuition Robotics.

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Real Estate Technology

How to spot cyberbullying, sexual harassment within a remote team

(REAL ESTATE TECHNOLOGY) With more people working remotely, cyberbullying may rear its ugly head. Here’s what to look out for and how to handle the problem.

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cyberbullying

Cyberbullying doesn’t occur only between children. Adults are often the perpetrators. A study published in 2017 found that 80% of the respondents had been a victim of cyberbullying in the previous 6 months. Many other studies have confirmed that cyberbullying is a problem in the workplace.

Suzanne Lucas, EvilHRLady.org, reminds us that cyberbullying and sexual harassment can still be a problem when we’re working at home. Don’t think because your staff isn’t within physical proximation of each other that they are all suddenly angels. Employers should be on alert for bad behavior through remote channels.

What is cyberbullying?

Bullying behavior presents itself in many forms, from sarcasm, the invisible treatment, deliberate sabotage and physical assault. Cyberbullying occurs when these behaviors are done over electronic devices.

A cyberbully might purposefully delete a person from an email list, then follow up with that person. Sext messages sent between employees. “Accidentally on purpose” not wearing pants during a video-conference, then getting up so that everyone can see you. Trolling a colleague’s social media to post mean or destructive comments. One of the biggest problems with bullying is that it can be difficult to recognize, because it takes so many different forms.

Sometimes, it can be difficult to know whether it was a one-time slip-up or a deliberate action. Generally speaking, if it’s a pattern of behavior, it’s bullying.

Steps to take to reduce the risk of cyberbullying

Lucas recommends that employers take complaints of cyberbullying seriously. According to the Society for Human Resource Management, employers could be held responsible for employees who cyberbully. Employers have a legal responsibility to address cyberbullying.

Lucus suggests:

  • A dress code for video-conferencing to prevent “accidental” excuses.
  • A reminder to everyone that their camera is on when using video.
  • Don’t make employees leave their camera on when working at home unless in a conference.
  • Have permissions set high to prevent camera-sharing.

Employees may need to be reminded of what is acceptable and what isn’t. If your organization doesn’t have policies in place about responding to bullying, you need to get on the ball. While people are working from home, it can be good to have a training on recognizing bullying behavior, on- or off-line.

COVID-19 has disrupted everyone’s life, but it can’t be used to excuse bad behavior. You can’t wait until things get back to normal before dealing with complaints of harassment.

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