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Drip Scripts makes automated drip campaigns much less intimidating

(TECHNOLOGY NEWS) Drip Scripts is changing the way you handle drip campaigns making them much more approachable and far less intimidating.

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Streaks

Managing an email stream over a long period, whether for customers or interested prospects, can be a daunting task. The balance of content and context over time is far too easy to get wrong, especially as new points pop up, problems reveal themselves and the usual background chaos of any workplace generally ensues.

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It’s the danger of automation, as we at AG have so often opined: it doesn’t do nuance. Communication requires nuance. Communication that at bottom comes down to “we would like your money, please” really requires nuance. Robots are not so much with that.

Drip workflow

Drip is offering a solution. At its core, Drip is fundamentally a tooled-up visual workflow builder, a flowchart, only instead of assigning tasks it actually makes them happen through automation. If only, right?

Email automation is notoriously tricky to get right through a visual automation interface. It’s communication, and like we say, communication has to change based on the changing context around it.

Drip addresses that issue with a rich suite of features designed to make your email script as nuanced as possible, and to do as much of that work as possible for you.

To begin with, it allows you to automate tasks on a deep-stacked if/then basis. Automations can be set to add or remove contacts based on given variables, tag conversations with specific content, or forward them to outside services like your CRM tool.

It does as good a job of keeping track of your customers as it does of your messages. As noted, it will tag users based on content, timing or most any other variable you can think up.

It also has an automated lead-scoring algorithm that figures who in your kroo is most engaged with your brand and therefore most likely to buy, all without input from your own fair self.

Other noteworthy features

For the hardcore geeks in the audience (solidarity) Drip is also highly tinkerable. It comes with inbuilt APIs for Javascript and several other programming languages, so if the beast doesn’t already do what you want, you should be able to shout at it until it does.

The pricing is also comparatively reasonable.

The free tier is unusually robust, providing much of the service’s functionality. The big loss is human, not technical: you don’t get a 5-day course in how to use the thing, and your messages require Drip branding. No whitelabel for you.

The Basic tier at $41 per month and the $83 per month Pro both offer the full suite of services: the only difference is how many subscribers you’re allowed to manage.

If you need to go over the 5000-subscriber Pro tier, Drip also offers High Volume with a sliding price scale based on how many people you plan to profitably hassle today.

DigiTool

As with any digital tool, Drip has to hit the real world before we know if it works. After all, people thought Google Glass was a good idea (which it is now!).

But according to the promised specs, Drip could be a serious tool for entrepreneurs, marketers, campaign managers and people in general who would other people to voluntarily give them money.

#Drip

Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

Real Estate Technology

Seeking accessibility options? Google Maps can help you find them

(REAL ESTATE TECHNOLOGY) Google Maps makes it easier to see which locations are wheelchair-accessible. Accessibility Is now marked easily as an icon next to the name of locations.

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If you are one of the 13.7% of adults in the US who have a disability which makes it difficult to walk or climb stairs, it is now easier to find out accessibility details of businesses or other destinations using the Google Maps app.

Though the feature was previously available, it required users to seek it out separately for each destination in the “About” section of the app. The new “Accessible Places” feature rolled out on Global Accessibility Awareness Day marks destinations that have wheelchair-accessible entrances with a prominently displayed icon, and information about the availability of accessible seating, parking, and restrooms.

Though accessibility features are often initiated through work and advocacy to help people with disabilities, it is something that even those without mobility challenges often seek out, and from which they can benefit. For example, if a person is pushing around a stroller with a 30-pound toddler inside; they might want to know the accessibility details when planning their outings to know where they will or will not encounter an accessible entrance. This is also a helpful tool for those planning for groups with varying levels of mobility.

Right now the Google Maps app has wheelchair accessibility information for more than 15 million places around the world, according to the Google produced blog The Keyword. This number is continuously increasing as volunteers and business owners add updates.

If you run a business with accessible entrances, seating, parking, or restrooms, you might want to give the feature a try, and make sure that all of the efforts you have put into making your location accessible are noted accurately. If you have updates to add, you can do so here. Google reports that 120 million Local Guides have already shared accessibility information from around the world for this feature.

To enable this update on the Google Maps iOS or Android app, go to “Settings”, select “Accessibility,” and turn on “Accessible Places.”

google maps settings

The rollout of this feature started with the United States, Australia, Japan, and the United Kingdom; with Google claiming support for more countries is on the way. According to The Wheelchair Foundation there is a global population of over 130 million people who use wheelchairs. This user-friendly feature has a large potential audience to benefit from having accessibility information at their fingertips.

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Real Estate Technology

The real reasons we’re all obsessed with spy machines (I mean smart speakers)

(REAL ESTATE TECHNOLOGY) Regardless of privacy issues with them, what does information about smart speakers, ownership, and usage tell us about future trends?

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smart speakers scare me

I don’t trust smart speakers, but even I can (begrudgingly) admit why they might be convenient. With just a simple wake word, I would be able to do anything from inquire about the weather or turn down my own music from across the room. And the thing is, plenty of people have bought into this sort of sales pitch. In fact, the worldwide revenue of smart speakers more than doubled between 2017 and 2018. And it’s projected that by 2022, the total revenue from smart speakers will reach almost $30 billion.

With over 25% of adults in the United States owning at least one smart speaker, it’s worth figuring out how we’re using this new tech…and how it could be used against us.

First things first: Despite the horror stories we hear about voice-command shopping – like when a pet parrot figured out how to make purchases on Alexa – people aren’t really using their smart speakers to buy things. In fact, in the list of top ten uses for a smart speaker, making a purchase is at the bottom.

Before you breathe a sigh of relief, though, it’s worth knowing where advertisements might crop up in more subtle places.

Sure, people aren’t using their smart speakers to make many purchases, but they’re still using the speakers for other things – primarily asking questions and getting updates on things like weather and traffic. And I get it, why scroll through the internet looking for an answer that Alexa might be able to pull up for you instantly?

That said, it also provides marketers with a great opportunity to advertise to you in a way that feels conversational. Imagine asking about a wait time for a popular restaurant. If the wait is too long, it creates the perfect opportunity for Alexa to suggest UberEats as an alternative (promotion paid for by UberEats, of course).

Don’t get me wrong, this is already happening when you search Google on your phone or computer. Search for a tire company, for instance, and the competitors are sure to appear in your results. But as more and more consumers start turning their attention to smart speakers, it’s worth being aware that they won’t be the only ones.

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Real Estate Technology

Tired of Zoom? This lightweight video call service eases the burden

(REAL ESTATE TECHNOLOGY) uRLive is a video conference service unlike any other in it’s ease of use, quick and secure setup, and scalability. It’s ready to match your needs.

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uRLive video conference

Today’s remote work ecosystem has been flooded with video conference solutions, some of which are fantastically innovative and some of which are Zoom. uRLive belongs firmly in the former camp.

uRLive, a lightweight video call service, is basically like FaceTime for everyone. To use it, you simply click a link generated by another uRLive user–a link that functions much like an individual phone number, according to the creators–and you are instantly connected to that person via video call.

The main selling point of uRLive is its portability and general lack of software use. You don’t have to download an app, spend 10 minutes setting up and verifying account details, and then finagle a meeting time that uses your current email address, a one-time password, a lock of hair, and your exact GPS coordinates all to tell your boss that you’re doing what you’re supposed to; you simply click a link and the meeting sorts itself out.

This magical link can, of course, be shared at your discretion; however, it can also be embedded on your website or included on a digital resume, making it a stand-out way for clients or customers to reach out to you in a meaningful way.

uRLive is also the answer to the age-old problem of having to guide people through setting up a Skype (or Zoom, pick your poison) account because they “never thought to set one up before,” thus adding a substantial time sink to your meeting. Instead, you can send your uRLive link to the client in question and start talking within a few seconds.

There are a few different pricing options for this service, starting at $2 per month for a personal license that gives you your own link and page. If you want more advanced features like a chat widget for your website or a scheduling bot to take care of planning out your calls for you, you’ll pay between $20 per month and $100 per month depending on your needs and whether or not you plan on using uRLive for things like your company’s communication infrastructure.

uRLive is an easy-to-use relief of a service in an industry that is quickly going stale. If you’ve been looking for an alternative to the standard video conference options, this might be it.

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