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Turning your blog posts into tweets: Marketing or distracting?

(MARKETING) Wordpress has unveiled a new feature to turn your blog posts into tweets. But just because you can’t doesn’t always mean you should.

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If you’ve got both a WordPress blog and a Twitter account, it’s now easier than ever to share content between the two platforms. This week, WordPress introduced a new feature that allows you to turn entire blog posts in tweetstorms, with “just two extra clicks.” The question is, should you?

The tool will automatically break up your post into Twitter-sized chunks, and will do it’s best to start a new tweet at the end of, rather than mid-sentence. However, it will also let you see a preview of the tweetstorm before you publish so that you can make sure you agree with how the content has been broken up. Videos and images in the post will also be added to the Twitter thread. You can add an introduction, if necessary, and a link to the original post will be included at the end of the thread.

You’ll need to connect your Twitter account to your WordPress, if it isn’t already. The feature can also support multiple Twitter accounts so you can post in multiple places at once. However, the feature only works on new posts – you can’t go back and turn an old post into a Twitter thread.

The reverse process – turning tweets into blog posts – has already been available on WordPress for quite some time. When you embed a tweet into WordPress there is an “unroll” option that imports the full tweetstorm into your post.

While some bloggers have responded positively to this option, Twitter users seem less than thrilled that their feeds may now be flooded with lengthy tweetstorms.

One user, @theregos, sarcastically tweeted, “Can’t wait for food bloggers and their 87-tweet threads on a recipe.” Another, @elliottrains, said, “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” Many people love Twitter precisely because its word count limit forces creators to be concise and feel that Twitter is no place for longform content.

Meanwhile, marketing experts question whether there’s much use in diverting traffic away from your site and onto Twitter, where you can’t as easily assess metrics or monetize your following. If you have an enthusiastic Twitter audience, it might be worth it, but otherwise you’re just giving more traffic to Twitter instead of to your own site. As one AG editor put it, site owners will be “cutting off their traffic nose to spite their marketing face.”

What do you think? Is this new feature more helpful or harmful?

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

Real Estate Marketing

This app simplifies all your website’s growth and marketing

(REAL ESTATE MARKETING) While making a website is easy as pie these days, getting your website’s growth off the ground is less straightforward. Luckily, Notification Panda makes it easy!

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Website's marketing and growth on a laptop open to website in progress.

Setting up a website isn’t all that complicated today. There are various content management systems with templates that make it easy to get a website up and running in no time. The hard part of having a website is figuring out how to drive traffic to it so it can grow.

While there is no right or wrong way to increase your website’s growth, there also isn’t a lack of tools to help you get started either. Notification Panda is a social proof application for marketing agencies, e-commerce websites, bloggers, and all types of businesses.

The app offers you different ways to send out notifications to your visitors so you can interact with them more and increase sales. Best of all, no coding skills are required!

Notification Panda works well with a lot of popular website platforms like WordPress, Squarespace, Shopify, BigCommerce, and Zapier. The app’s only requirement is to have a website where you can copy your code from the app’s dashboard and paste it into your website for the notification(s) to appear.

According to their website, Panda is easy to set up with three simple steps. You create a campaign, create the notification, and publish it.

With the tool, you can track your campaigns and notifications. Activities such as email signups, demo registrations, purchases, and downloads from your website can all be tracked, which makes tracking your website’s growth even simpler.

The types of notifications Panda has to offer range widely. There are customizable informational bars. There is a live counter-notification that displays how many people are on your site. There is a countdown timer that helps you create urgency and FOMO and input in lead generation. There’s even a conversion counter type of notification so you help further establish social proof.

Any website can run the app, and its notifications are 100% compatible with Mozilla Firefox, Google Chrome, Apple Safari, Microsoft Edge, Opera, Brave, and others. It’s also compatible with mobile web browsers and can even work on some Smart TVs.

Notification Panda offers different pricing plans. And, if you want to make sure it’s right for you, the company offers a free trial.

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Real Estate Marketing

How knowing ASL as a Realtor makes you more accessible

(REAL ESTATE MARKETING) Since America is the cultural melting pot, language can be a sizable barrier. One language that many people forget about is ASL, but not these Realtors

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ASL signs

The wonderful world of real estate is full of twists, turns, negotiations, and legalese. Most people struggle to grasp the language and terms clearly. If ASL, American Sign Language, is their primary language, having a realtor fluent in ASL could be quite helpful. Deaf clients are often underserved in real estate dealings.

There can be a language and communication issue when deaf customers work with hearing agents. Nobody needs any disadvantage when the paperwork is signed. People need to be able to follow along in every conversation and negotiation well, to understand what is being offered and what they are agreeing to. An ASL-fluent real estate agent is an excellent way for deaf people to fully participate in and understand their own real estate transactions.

No matter what, people need a realtor who’ll lead the way, guiding them through the intricacies of the contracts and terms, and advocating for them when needed. With every step of buying a home or property, most customers have questions. Therefore, for deaf people, finding a realtor who speaks their primary language, ASL, is a key factor.

It isn’t always easy to find realtors in your area who are fluent in ASL, but we found Amy Seely, of The Seely Group with Keller Williams Realty in Austin, Texas. Seely grew up with deaf parents, and has used ASL her whole life. “Because I grew up with deaf parents, I feel that it’s my duty to help the hearing and the deaf communities,” says Seely.

Maria Galluci, real estate agent in Fort Collins and Colorado Springs, has a similar story. She grew up with deaf parents, and after acting as their interpreter when they bought their home. That experience led her to pursue a path in real estate, as she realized sometimes people take advantage of them due to the communication gap.

A quick Google search pulled up various databases of ASL-fluent real estate agents, based on area. One database lists 64 Texas real estate agents who speak ASL. We found another for DC, MD, and VA. Thank goodness for the internet. Hopefully deaf people will be able to find a realtor adept in ASL and experienced in real estate. Finding the ideal realtor who can walk you through the process is worth the time spent searching.

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Real Estate Marketing

Warning: User-generated content hikes your business insurance rate

(MARKETING) User-generated content is a phenomenal marketing tool when used properly, but it can impact your business insurance rates and potentially E&O rates…

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user-generated content

The use of “influencers” on social media and the sharing of user-generated content (UGC) isn’t a new thing in social media marketing. In fact, it’s one of the best ways to generate excitement and curiosity about your brand.

The best reviews are always those from real users, and the best advertising is the one you didn’t have to create: Those are social media marketing golden rules.

The implementation of user-generated content however, is rife with some potential troubles, especially when added to your own website.

A lot of businesses can operate under the idea that the average social media user is okay with the sharing of their content. While some of them will be, you run the risk of crossing an invisible line with someone who then generates negative press about you and/or your company. And of course, there is always the possibility of litigation.

Some insurance companies aren’t taking UGC into account, even today, while others will certainly ask whether you’re using it (and will charge you accordingly). This could impact your business insurance rate and potentially your Errors & Omissions rate.

It’s in your best interest to be above board on user-generated content and it always begins with the first step – asking for permission. How you ask for permission depends on the medium, but be sure to get a DM, email, tweet, or something that clearly shows the content creator giving you the right to use that image (and document that permission in a way that you can locate it in the far future). This prevents you from getting into a whole lot of trouble, and allows you to use user generated content most effectively.

Pro tip: If you’re going to be working with the same brand ambassador or influencer, make sure any contracts or agreements you have include a waiver that allows you to repurpose content they create that impacts your brand.

This is an easy thing to do, and it will help protect the integrity of your brand and your online presence – make sure it’s part of your social media strategy.

But it should be noted that there are merits to only using content that you create yourself – it’s more secure, more controlled, and it typically decrease the cost of your business insurance as it’s less risky. Because a lot of brands don’t ask for permission, UGC takes on some risk and skyrockets insurance rates.

The decision to use UGC should be a smart one, and if you do decide to use it, just follow the golden rules: Ask nicely and keep a paper trail.

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