Connect with us

Real Estate Technology

Uncle Sam is loosening the reigns on recreational drone usage

(TECHNOLOGY NEWS) If you use a drone recreationally, the rules of engagement with the FAA have changed.

Published

on

drone

Good news, drone hobbyists!

Last year, the Federal Aviation Administration (FAA) announced that starting from December 21, 2016, all small-unmanned aircrafts (UAS) (weighing between 0.55 lbs. and 55 lbs.) must be registered with the agency, in order for the government to keep tabs, before flying their devices—the so called Registration Rule.

bar
Last Friday, a three-judge panel at the D.C. Circuit Court of Appeals unanimously vacated that FAA rule. Small non-commercial aircrafts no longer needs registration.

Not a rule, a decision

During the hearing, the FAA argued that the Registration Rule is not a new rule but “merely a decision to cease its exercise of enforcement discretion.” Moreover, they argued that nothing in the FMRA (Federal Modernization and Reform Act of 2012) prohibits the agency from requiring registrations.

The judges disagreed.

The FAA, they announced, violated “clear statutory prohibition” established by the FMRS, which says FAA cannot regulate “model aircrafts.” The Court clearly categorized drones as “model aircrafts.”

The Registration Rule, is in fact, new

“The Registration Rule does not merely announce an intent to enforce a pre-existing statutory requirement,” Judge Kavanaugh wrote, but is “a rule that creates a new regulatory regime for model aircraft.”

“Statutory interpretation does not get much simpler; the Registration Rule is unlawful.”

With the voiding of the law just five months after it came into existence, the FAA had no immediate path forward. The Federal Agency has been trying for years to create a national drone registration system for recreational use. In a statement, they promised a review of the verdict.

Not everyone favored the court ruling

The Association for Unmanned Vehicle Systems International, a drone and robotics advocacy non-profit, disagreed with the Friday ruling. “We plan to work with Congress on a legislative solution that will ensure continued accountability across the entire aviation community, both manned and unmanned,” said AUVSI president and CEO Brian Wynne in a statement.

The Small UAV Coalition, which includes members like Amazon and Intel, also opposed the ruling

The Small UAV Coalition said, “The FAA must have appropriate authority to maintain reasonable oversight of UAS operations, including management of a national UAS registry, which is the first step to identifying UAS operating in the national airspace.”

Judge Kavanaugh acknowledged aviation safety is “obviously an important goal” but he pointed out, “Congress is of course always free to repeal or amend its 2012 prohibition on FAA rules regarding model aircraft,” Kavanugh noted. “Perhaps Congress should do so. Perhaps not. In any event, we must follow the statute as written.”

Flying free

Back in December, an FAA administrator said in defense of the Rule, “Registration gives us the opportunity to educate these new airspace users before they fly so they know the airspace rules and understand they are accountable to the public for flying responsibly.”

People who failed to register in this short window of time risked significant fines and even jail time – there are no reports of the FAA enforcing the law.

It is clear that the FAA would have to urge Congress to enact new laws or amend the original 2012 FAA Modernization and Reform Act that designated drones as model aircraft. Both shall require time and resources.

For now, if you have a UAS, go fly free!

#Drones

Barnil is a Staff Writer at The Real Daily. With a Master's Degree in International Relations, Barnil is a Research Assistant at UT, Austin. When he hikes, he falls. When he swims, he sinks. When he drives, others honk. But when he writes, people read.

Real Estate Technology

RealEye tracks more than site clicks, it tracks where people look

(TECHNOLOGY) RealEys is website tracking software that tells you more than just how many people look at your site or where they click. RealEye tells you where they look, too!

Published

on

One of the beauties of the Internet era is the data we can see on direct consumer behaviors. Heat maps and website analytics can allow us to see how consumers actually act.

However, unconscious behaviors, the kind that lead to actions taken on a site or app, continue to elude us. RealEye wants to change that.

The RealEye software uses “webcam eye-tracking software you are able to follow your user’s eyes and see exactly what they see while looking at your website.”

This way, you can see what people study (and don’t study) before they engage an action on a specific page.

Because this tech is tied to a webcam, you aren’t limited to testing on web pages. According to a comment from creator Adam Cellary, “you can test layouts (png/jpeg) and based on results – correct your designs!”

The company utilizes a vetted pool of testers to review sites with the software, and the data is sent back to customers for their analysis. Customers pay for frequency of access to that test group.

Now, some of you may be thinking, “that’s a lot of sensitive data on someone’s face being recorded. What about the privacy issues associated with that?”

Thankfully, the product doesn’t collect recordings.

Instead, it records behavior as data points. The point on the page where users look is logged on an x/y axis, along with time spent looking at that particular coordinate. The app also tracks scroll offset.
Because this data is set up as raw numbers, privacy is protected and the data can be easily migrated into a heat map format.

A/B testing is the most obvious application. If you want to see which product page layout leads to a better conversion rate, RealEye provides some of the most accurate data on how consumers perceive each design.

That’s because users can’t “cheat” this kind of testing.

Using the eye mapping data, you can see which page features instantly draw in your users.

Right now, the most effective testing results are found on desktop. Because mobile screens are so small, it is hard to find meaningful variety in user behavior using those results.

One would imagine this will change down the road.

Continue Reading

Real Estate Technology

How to run a phone system inside of Slack (no phone required)

(TECH NEWS) Ottspott is a phone system that runs inside Slack. You don’t even have to own a telephone set – you can make and receive all of you calls through your computer browser, without leaving Slack.

Published

on

google phone system

If you’re already running everything in your business though Slack, you might want to keep an eye on Ottspott, a startup currently registering early adopters in beta.

Ottspott is a phone system that runs inside Slack. You don’t even have to own a telephone set – you can make and receive all of you calls through your computer browser, without leaving Slack.

No coding or technical skills are required. Sign up takes less than a minute, and your entire team is integrated into the system – no need to invite team members or have them sign up individually. You simply select a phone number from a list of 9,000 cities in 40 countries, and Slack takes care of the rest. Included are major tech cities such as Dublin, Amsterdam, London, San Francisco, and New York. Ottspott is a great tool for global businesses that want to keep local phone numbers for their customers.

Ottspott can help you with internal communications, as well as calling clients and customers.

You can label calls for efficiency (for example “urgent” or “sales”), and you can have calls automatically forwarded to the appropriate member of your team. Your Gmail contacts are integrated with Ottspott to provide caller ID. You can also create folders of contacts to share with your team. Ottspott can even facilitate conference calls using Slack’s slash commands.

Ottspott notifies you instantly when you receive or miss a call, or when you get a new voicemail. You can then click-to-call from these notifications or from within voicemail, so you don’t need to dial the number.

You can also use OttSpott’s analytic metrics to measure your sales team’s phone performance.

And what if you’re away from your computer? No problem. Ottspott has a built-in voicemail system, and can also forward calls to your cell phone or landline.

Continue Reading

Real Estate Technology

Secret list of reasons why your Facebook ad was rejected

(SOCIAL MEDIA) Save your marketing team time with this secret list of Facebook ad rejection reasons.

Published

on

facebook ad rejection

You read the rules, spent time optimizing target audience, double checked all the visual elements, and your Facebook ad is finally ready to go to market. You’re expecting the latest email from Facebook to be about billing details, and instead receive the dreaded (albeit common) rejection letter.

You’re left wondering how your your content have possibly violated the Community Standards. Turns out text like “Meet other seniors” or “Depression getting you down?” violates a “personal attributes” rule.

Directly addressing the user with terms like “you” or implications about identity like age, race, and gender aren’t permitted. So you remove that, only to find your ad rejected from the ad auction once again. There are hundreds of reasons the site can reject your ad.

You can quite literally spend hours pouring over Facebook’s Advertising policies, but we have a shortcut – Jane Manchun Wong put has together the most extensive list we’ve ever seen (click to enlarge).

facebook ad rejection reasons

Understandably, illegal content is rejected. You won’t find ads for drugs or counterfeiting services. Likewise, anything even kind of sexual or potentially offensive (like someone flipping the middle finger) violates the standards. No ads for mail order brides or anything the Bureau of Alcohol, Tobacco, Firearms and Explosives would regulate either.

Okay, so obviously you can’t advertise illegal things on the mainstream internet. Especially not when Facebook is asking users to respond to surveys about if the company is good for the world.

However, there’s some grey area once you move past obviously unacceptable content. QR codes, a popular ad novelty, are a reason for rejection. Likewise, if your ad features a picture of Mark Zuckerberg, it’ll get slapped down.

Feel like mentioning the spy cameras? Nope. Have an ad about lasers? Nah. Animals? DON’T EVEN THINK ABOUT IT. Oddly enough, Instagram references aren’t allowed either even though Facebook owns the company.

Although Facebook is trying to uphold their values about safety, voice, and equity, enforcement of these principles is often flawed.

Bra and underwear retailers struggle to get their ads approved even if the content is not sexual in nature. An ad by Harper Wilde, an online bra startup, featuring a plain bra on a colored background was rejected on the grounds that the link leads to a site featuring adult content.

Since Facebook rejects anything focused on a single body part or that is too zoomed in, exposed bodies on an underwear site certainly violate the terms. While Facebook is attempting to hold up a moral code of not offending users, implementation isn’t consistent.

Although Facebook technically has a link to appeal disapproved ads, users report the link is either broken, or returns an auto-generated response with no way to follow up with a person.

We can certainly appreciate that Facebook now bans the obnoxious “before-after” gifs of someone’s belly fat disappearing to the backdrop of a tape measure, and rejects blatantly offensive material.

facebook ad acceptable

Attempting to provide higher quality content that doesn’t shame or offend users is a noble goal.

But when everyday products can’t be advertised, and robots are enforcing grey area, it’s time for a better appeals process. At least now you know what not to include in your next Facebook ad, even if it is legit.

Continue Reading
Advertisement

Our Parnters

Get The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox!

Still Trending

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox