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6 awesome drone tools every real estate pro should know

(TECH NEWS) Drone technologies are emerging rapidly, and improving real estate marketing like never before. Here are some tools to know about before embarking upon your drone journey.

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drone technologies

Have you noticed the globe’s recent fascination with drones? They’re practically everywhere – agriculture, the news, outside your twenty-second story window — and what has essentially become a distinct subculture (similar to GoPro’s preferred demographic, but different in its own right) which has grown far too quickly to be regulated as strictly as one might think.

Practically anyone can obtain a drone these days; thanks to recent developments in this revolutionary technology, you can be part of the aforementioned “anyone.”

Note from the Editor: Before you put a drone in the air, consult local and federal laws (or consult your lawyer).

First, check out the no-fly zone maps

To start, you’ll want a comprehensive app that keeps you updated on flight alerts. Such an app does, indeed, exist – a testament to the prevalence of this subculture in and of itself – and it goes by the elusive name Hover.

Hover provides you with No-Fly Zone maps, both temporary and permanent, as well as consolidated weather and an integrated flight log. If you have the slightest inclination to avoid accidental stalking or becoming a threat to national security, Hover has your back.

Next, you’ll probably want some hardware to accompany your software. In a rapidly expanding drone market, you’ll be hard-pressed to find one that absolutely outdoes every other item; however, for your convenience, we have assembled a list of choice picks.

1. A stabilized drone that shoots in 1080p

The Phantom 2 Vision+: A stabilized drone that shoots video in 1080p. Autonomous flight is an option, but the Phantom 2 Vision+ truly excels with its input capability; the option to program in specific coordinates and control each minute movement from the ground makes this drone optimal for shooting long, panoramic videos as well as quick, dynamic angles.

2. Throw the drone up, it follows you around

Lily: Also known as the camera that made third-person action possible, Lily is an autonomous drone that is geared towards extreme sporting fanatics. Lily flies behind you and records in 1080p, with the advertised option of slow-motion recording in 720p. Lily is also waterproof, as well as being surprisingly portable.

3. Durable drone controlled by your phone

Hexo+: Approximately the same functionality as Lily, with a few key differences: Hexo+ comes with a dedicated app to consolidate all of the drone’s functions into your preferred smartphone, as well as much more in-depth controls than Lily. Hexo+ is described on its site as “a drone specifically designed to follow and film you—in any situation,” which suggests extreme durability.

4. A waterproof, emergency-ready drone

Splash Drone: Still in prototype with a tentative release date of August 28, this drone is worth keeping an eye on. Besides being built around a reliable waterproof chassis, the Splash Drone comes with an emergency flare system, a payload release system (literally taking autonomous delivery to a new level), and the seemingly obligatory autonomous operational capabilities.

5. Buy footage or hire an operator

Airstoc Footage: Recently, we wrote about GoPro’s campaign to create the equivalent of Shutterstock for video marketing. While there were definitive pros and cons, the overall idea was fairly solid. Airstoc Footage is the drone version of that campaign, offering both the ability to buy footage or hire an operator for a more personal touch — something GoPro’s campaign lacked. Keep an eye on this site as well.

6. Hire a drone operator pro on the fly

Animal Robo: The “Uber of drones,” Animal Robo is an app that allows you to hire drone pilots on demand. Though not terribly revolutionary in and of itself, the concept opens up a job market for anyone with the cash and expertise to own and pilot a drone competently. Brave new world that this is, it seems likely that this is a market that will also eventually see the rise of its own subculture.

So there you have it, folks. If you’re thinking of purchasing a drone, we would strongly advise you to consider the above information when finalizing your purchase — especially the apps, which will probably make your operation easier and definitely spare you significant legal trouble.

Bonus: to learn more about the drone ecosystem, read Greylock Partners’ Chris McCann’s brief visual overview.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Real Estate Technology

Google Nest: A sneak peek of the new and improved version

(REAL ESTATE TECHNOLOGY) The secretive Google Nest speaker has been leaked. It looks fantastic and sleek–but will it sound better?

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Google Nest

There’s no denying that Google Nest has done a lot to make the modern smart home accessible and easy to set up, but the common consensus remains that the system doesn’t quite meet the audio demands of many users. Thanks to leaked photos of a new Google speaker, it seems that those demands are to be addressed.

The photos originated from a regulatory establishment in Japan, and while there isn’t anything to see in the way of press from Google as of now, it’s clear that the device is the upcoming Nest speaker associated with Google’s smart home line.

Google Nest–an amalgam of the aptly named Nest and Google Home–is a series of smart devices poised to turn any house into a fully functioning smart home. While the Google Home setup includes a hub that includes built-in speakers to report various metrics and information depending on your preferences, the actual sound fidelity was, reportedly, somewhat lacking.

And, even though the Nest Mini improved upon Google Home’s audio flaws, it still left something to be desired–a space that, ideally, the Nest speaker will fill.

9 to 5 Google also points out that the sound disparity between different iterations of the Nest Mini shows vast improvement in terms of audio output and overall quality, so it seems appropriate to assume that the Nest speaker–with larger dimensions and more advanced architecture than the the most recent Nest Mini–will vastly outshine Google’s audio solutions thus far.

As for the speaker itself, Google seems to have grown away from both the conical Google Home device and the Google Home hub in favor of an oval, cloth-covered speaker that seems reminiscent of the Nest Mini’s overall presentation. There are a couple of design updates, too–the mute button is now a switch, and there’s a lot more rubber on this rendition of the speaker.

Users will be able to use a standard wall outlet to power the speaker, a design choice that may raise some questions since it detracts from the otherwise sleek presentation.

Google has yet to list the speaker on its website, but it’s worth noting that the Google Home, formerly listed alongside the Nest Mini, is no longer available. If you have a smart home endowed with Google products and you’re looking to upgrade, keep an eye out for the Nest speaker in the coming months.

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Real Estate Technology

Instagram now allows you to pin comments

(REAL ESTATE TECHNOLOGY) Instagram introduces pinned comments; with this feature comes possibility for positivity in an overwhelmingly negative space.

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instagram pins

Bad press is forthcoming and constant in any industry, and social media often bears the brunt of such negativity. Perhaps that’s why Instagram, following in YouTube’s footsteps, now offers the option to pin comments under posts.

Pinning a comment typically refers to placing said comment at the very top of the comment section (say “comment” one more time, I dare you). However, Instagram comment-pinning doesn’t just apply to the comment section itself: Any pinned comments will appear directly under the post when scrolling, negating the need to open the thread at all.

This is incredibly handy for anything from highlighting positive user reviews to calling out a voice that mimics or adds to the message you hoped to send with your initial post. In fact, the applications here are virtually endless; Lifehacker even suggests using the pin feature to update followers on winners of virtual give-aways or other competitions, for example.

To pin a comment, you’ll need to use the Instagram mobile app on Android or iPhone. Once at the comment you want to pin, you can swipe from right to left over the comment and then tap the thumbtack icon that appears. Keep in mind that you can’t pin a comment from your feed–you’ll have to open the comments section by tapping the top comment before you can adjust anything.

Removing a pinned comment is as simple as swiping left and then tapping the pin again.
You can’t use the Instagram website to pin comments, but that shouldn’t come as a huge surprise given Instagram’s limited functionality on desktop. Both iOS and Android users should be able to access the pin feature immediately, but if you find your Instagram app doesn’t allow it, try updating and restarting. Instagram is set to roll the feature out universally, so you shouldn’t have to wait.

Being able to call attention to community voices is especially important in 2020, and Instagram’s implementation of this feature couldn’t be more timely. It’s clear that there are substantial marketing and outreach implications for pinned comments, but this is also a chance for users to highlight culturally significant standpoints or alternative positions where appropriate. As people begin engaging with this feature in earnest, we can only hope to see it used in such a capacity.

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Real Estate Technology

Send personalized, automated texts to your customers with Respond Flow

(REAL ESTATE TECHNOLOGY) Respond Flow is the new “Mailchimp of SMS”, allowing you to easily automate personalized text conversations with your customers.

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CRM Respond Flow

CRM solutions in 2020 are all over the place, but one factor among them has not changed: the engagement aspect. This is something that Respond Flow, an SMS-based CRM tool, hopes to address by helping you craft realistic, convenient messages to make your customers feel valued.

Respond Flow is, self-admittedly, the “MailChimp of SMS”. This means that they cover everything from your location-based phone number to your marketing resources and strategies, all of which are available from an easy-to-use dashboard.

It’s a lofty comparison to be sure, but while Respond Flow doesn’t incorporate the web-hosting aspect of customer management that one finds in MailChimp, it more than makes up for that discrepancy through customer engagement, thereby earning its place in the CRM line-up on principle.

Respond Flow also leans into the personalized communication style that many brands have embraced in the last few years. Perhaps one of the most obnoxious aspects of any automated communique is that feeling of being just another number on a list; this is something the company is clearly aware of.

Instead of making customers feel like cash resources, Respond Flow allows you to reach out to or engage with customers at all hours–a process for which you can control the parameters from your Respond Flow dashboard. The best part of this system is that Respond Flow allows you to create lists of customers that, based on your interactions with them, enables custom content depending on those customers’ preferences.

Respond Flow also boasts a bevy of other features that make your life substantially easier. These include everything from social media integration and mobile app support–you know, the things you expect in 2020–to the aforementioned list feature and some customization options to help customers feel like you’re actually talking to them one-on-one. Keyword integration and formulaic messages based on customer responses are, of course, part of the deal as well.

Similarly, you can set up different location-appropriate numbers for each of your brick-and-mortar locations that use Respond Flow, thus affording more credibility to your communications with local customers. It’s a subtle touch that is sure to save you countless hours, headaches, and cash along the way.

Currently, Respond Flow offers a two-week free trial. If you’re interested in checking out a new CRM solution, consider giving this one a shot.

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