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6 awesome drone tools every real estate pro should know

(TECH NEWS) Drone technologies are emerging rapidly, and improving real estate marketing like never before. Here are some tools to know about before embarking upon your drone journey.

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drone technologies

Have you noticed the globe’s recent fascination with drones? They’re practically everywhere – agriculture, the news, outside your twenty-second story window — and what has essentially become a distinct subculture (similar to GoPro’s preferred demographic, but different in its own right) which has grown far too quickly to be regulated as strictly as one might think.

Practically anyone can obtain a drone these days; thanks to recent developments in this revolutionary technology, you can be part of the aforementioned “anyone.”

Note from the Editor: Before you put a drone in the air, consult local and federal laws (or consult your lawyer).

First, check out the no-fly zone maps

To start, you’ll want a comprehensive app that keeps you updated on flight alerts. Such an app does, indeed, exist – a testament to the prevalence of this subculture in and of itself – and it goes by the elusive name Hover.

Hover provides you with No-Fly Zone maps, both temporary and permanent, as well as consolidated weather and an integrated flight log. If you have the slightest inclination to avoid accidental stalking or becoming a threat to national security, Hover has your back.

Next, you’ll probably want some hardware to accompany your software. In a rapidly expanding drone market, you’ll be hard-pressed to find one that absolutely outdoes every other item; however, for your convenience, we have assembled a list of choice picks.

1. A stabilized drone that shoots in 1080p

The Phantom 2 Vision+: A stabilized drone that shoots video in 1080p. Autonomous flight is an option, but the Phantom 2 Vision+ truly excels with its input capability; the option to program in specific coordinates and control each minute movement from the ground makes this drone optimal for shooting long, panoramic videos as well as quick, dynamic angles.

2. Throw the drone up, it follows you around

Lily: Also known as the camera that made third-person action possible, Lily is an autonomous drone that is geared towards extreme sporting fanatics. Lily flies behind you and records in 1080p, with the advertised option of slow-motion recording in 720p. Lily is also waterproof, as well as being surprisingly portable.

3. Durable drone controlled by your phone

Hexo+: Approximately the same functionality as Lily, with a few key differences: Hexo+ comes with a dedicated app to consolidate all of the drone’s functions into your preferred smartphone, as well as much more in-depth controls than Lily. Hexo+ is described on its site as “a drone specifically designed to follow and film you—in any situation,” which suggests extreme durability.

4. A waterproof, emergency-ready drone

Splash Drone: Still in prototype with a tentative release date of August 28, this drone is worth keeping an eye on. Besides being built around a reliable waterproof chassis, the Splash Drone comes with an emergency flare system, a payload release system (literally taking autonomous delivery to a new level), and the seemingly obligatory autonomous operational capabilities.

5. Buy footage or hire an operator

Airstoc Footage: Recently, we wrote about GoPro’s campaign to create the equivalent of Shutterstock for video marketing. While there were definitive pros and cons, the overall idea was fairly solid. Airstoc Footage is the drone version of that campaign, offering both the ability to buy footage or hire an operator for a more personal touch — something GoPro’s campaign lacked. Keep an eye on this site as well.

6. Hire a drone operator pro on the fly

Animal Robo: The “Uber of drones,” Animal Robo is an app that allows you to hire drone pilots on demand. Though not terribly revolutionary in and of itself, the concept opens up a job market for anyone with the cash and expertise to own and pilot a drone competently. Brave new world that this is, it seems likely that this is a market that will also eventually see the rise of its own subculture.

So there you have it, folks. If you’re thinking of purchasing a drone, we would strongly advise you to consider the above information when finalizing your purchase — especially the apps, which will probably make your operation easier and definitely spare you significant legal trouble.

Bonus: to learn more about the drone ecosystem, read Greylock Partners’ Chris McCann’s brief visual overview.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Real Estate Technology

Value privacy? DuckDuckGo is the answer to breaking up with Google

(TECHNOLOGY) DuckDuckGo is a search engine that doesn’t listen to home recordings, sell you stuff, or track your every movement. They just provide search results.

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DuckDuckGo search engine

A recent Wired editorial caught our eye, urging folks to consider using DuckDuckGo instead of Google. As someone who does use DuckDuckGo as my default search engine, it made me smile.

In the modern world of telecommunications, the only real currency is trust. When you buy an iPhone or an Android, you’re not really buying a set of features. You’re buying assurance that the cell phone company you’ve chosen isn’t going to screw you over too badly. You have a device in your pocket that tracks you, everywhere you go.

Even when you have location services off, your smartphone knows where you are through a combination of the Wi-Fi networks nearby and your phone’s motion sensor. Here’s an article from nearly a decade ago talking about how this process is 90% accurate. How much better do you reckon it’s gotten since then?

The thing is, Apple and Google both kinda suck at the privacy thing. Here’s an article about Siri recordings being made when Siri isn’t meant to be turned on, and the quality assurance contractors who then have to listen to people having sex. (Apple is ending the contractor program, after a public outcry.) Here’s an article about a big ol’ leak of Google Home recordings, many of which were made without the user activating Google Home. Here’s an article about Amazon leaking 1,700 audio recordings from someone’s Alexa to a complete stranger!

So your phone companies don’t really protect you that well. Apps take advantage of this too. If you still have the FB app, you should probably delete it! Here’s a story about a psychiatrist realizing that Facebook was suggesting that her patients add each other!

So privacy matters, and Google sucks at it. Google is also a HUGE business. It’s an enormous company that wields so much influence on ours lives that there is an entire industry now called “search engine optimization” dedicated to unraveling its whims.

And what whims! One major update a few weeks ago caused a 30-40% drop in traffic for some websites. These updates are pretty opaque, and a whole constellation of websites has arisen to help the search engine optimization workers (or SEOs, for short) untangle what those updates mean, and why their traffic has suddenly gone down.

And at this point, Google only kinda wants to serve you results. Mostly they wanna serve you ads, and highly-optimized shopping results. One of the big problems facing SEO workers right now is that you can bust your ass to get a company to the front page of results, and it may not matter if you don’t crack the top 3. Because people do most of their Internetting on their phones now, and ads take up most of the screen space when someone Googles.

So Google isn’t great at privacy AND their priorities are skewed. But this is an article about DuckDuckGo, right? And we’ve barely covered it! So let’s talk about that a little.

DuckDuckGo doesn’t save your searches. It forgets everything you search. And you know what? That feels incredible. There are drawbacks. When I type the letter L into DuckDuckGo, it doesn’t immediately suggest “Leonard Bernstein shirtless” like Google does. But the ten seconds it takes to type that out is worth the knowledge that my data isn’t being stored by my search engine.

And yes, Google pours a ton of money and attention into their algorithms, and they’ve got a years-long head start on DuckDuckGo. But usually, DuckDuckGo still manages to get me exactly what I want. Sometimes, it’s even better at giving me what I want. Because it’s not serving me ads, or trying to second-guess me. It just…gives me the thing I asked for.

There are still some instances that send me to Google. If I’m looking for a specific image or gif, for instance. Or if I’m looking for a certain news story. And there are certain niche searches where Google’s experience is necessary. But for the vast majority of what I need, DuckDuckGo is there, serving up only what I want and protecting my privacy while it does. And it feels GREAT.

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Real Estate Technology

VR can calm cows to produce better milk. What can VR do for us?

(REAL ESTATE TECHNOLOGY) If VR can help reduce anxiety in cows and help them produce better milk, what could it do for humans with its wide variety of uses?

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VR productivity

From virtual reality (VR) roller coasters to immersive theatre with VR headsets, we sure have gotten creative with the use of this relatively new technology. But why should humans have all the fun? Recently, a Russian farm has started to put customized VR headsets on its cows.

Yes, you heard us right: these cows are being immersed in the virtual realm of a beautiful summer field.

According to Moscow’s Ministry of Agriculture and Food, there’s actually research that shows cows yield better milk production when they’re in a calm environment. Not only can they produce more milk, but sometimes it’s even higher quality milk!

The virtual reality experiment tested if a simulation of a calmer environment could produce similar yields, and initial results say yes! In fact, the entire herd’s mood improved after the short term study. The study will continue long term and if good results continue, it will likely expand.

If VR can be beneficial for cows, what could it do for humans?

One study explored its potential as a pain reliever. Burn patients were tested on pain levels while being treated (an extremely painful procedure) and reported feeling significantly less pain while playing VR! It’s likely because immersing someone forces the brain to focus on the virtual world, rather than the pain. Virtual reality has also been used for rehabilitation, like helping individuals with Parkinson’s disease improve their muscle control.

Stanford’s Virtual Human Interaction Lab is also studying various capabilities of virtual reality. Many experiments center around whether or not immersion can change attitudes and behaviors in the real world. They’ve created simulations to try to increase anything from empathy for the homeless, an understanding of racism, to kind acts in the real world. Although these are all initial studies, the results have been promising!

And yes, just like with cows, studies are finding that virtual reality could help reduce anxiety in humans.

Of course, as far as technology goes, virtual reality is still in its infancy. From reducing pain in humans to increasing milk yield in cows, we’ve really only scratched the surface of virtual reality’s potential applications.

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Real Estate Technology

Emoji ladened tweets are not accessible to the blind; let’s fix this.

(REAL ESTATE TECHNOLOGY) Emoji have created a funny inventive way to communicate in modern times, but they may be unintentionally excluding blind people.

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If you can't read this you are now in the same situation as the blind trying to read an emoji tweet

Blind blogger Holly Scott-Gardner went viral in mid November when she tweeted out a video of her screen reader struggling to make sense of an emoji-laden meme tweet. The meme form features an all-caps message in the center of a sea of emoji hands. The hands encompass the full spectrum of skin tones and surround the message on all sides, as though a crowd of people are all gesturing towards it for emphasis.

It takes Scott-Gardner’s screen reader a full two minutes to read the tweet, which consists solely of the words “STOP CENSORING SEX-POSITIVE CONTENT.” The majority of the video consists of her screen reader rattling off emoji, row by row from left to right, at blazing speed. Not only is the description of the tweet useless, it’s also a little terrifying to imagine how long it would take the reader to describe the tweet in a normal speaking speed.

Scott-Gardner gamely fielded questions from people, including “how is there not some kind of alt-text option for tweets?” Her answer is that there is one. (You can turn it on here and start writing alt-text for your own tweets.) However, it only works for images, not for memes made out of emoji.

Of course, she can turn off the emoji, but as linguists Lauren Gawne and Gretchen McCulloch point out, emoji are gestural, not symbolic. They hold a key part in modern written language. Since it’s impossible to read body language and facial expressions across the digital divide, emoji have come to take their place. They’re crucial to understanding context and tone.

Scott-Gardner followed up with a second video showing what ASCII art sounds like on a screen reader, and it was similarly incomprehensible. (She did her audience the favor of slowing the screen reader down a bit for the follow-up.)

It goes without saying that Internet access is a necessity to meaningfully participate in modern society, and questions of accessibility are more important than ever if the Internet truly is going to be the democratizing force it was heralded as when it first came along.

Domino’s Pizza recently made headlines when they argued in court that the Americans with Disabilities Act (ADA) doesn’t apply to digital spaces. Guillermo Robles, a blind California resident, sued the company for violating the ADA when neither their app nor their website were accessible to his screen reader.

Rather than spend the $38,000 they estimated were necessary to make the changes, they decided to appeal the decision all the way to the Supreme Court. (The Supreme Court declined to hear the case, letting Domino’s loss in a lower court stand.

You may know that website accessibility principles like alt text help your SEO. You hopefully know that having an accessible online presence is important from a “basic human decency” perspective. But in addition to those things, it’s also a huge liability issue that companies would do well to make sure they’re addressing. If you need a place to start, the UK Government has a handy primer on the basics of accessible web design.

And if you’re interested in hearing more from Holly Scott-Gardner, she keeps her writings and her Working Blind podcast at her website.

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