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Facebook reveals their ten year plan, and it’s a doozie

(TECH NEWS) Facebook’s 10-year plan is an exciting peek behind the curtain of new technology, and though they have a long way to go, they are already changing the way we experience the world.




Twelve in, ten out

By now we should probably have realized that Facebook is not just a fun platform to keep track of old high school friends who we don’t care enough about to actually keep in touch with. Sure, that’s one of its many useful functions, but this data grubbing, tech influencing, marketing machine has much bigger goals in mind.

“Our mission is to give people the power to share and make the world more open and connected,” Facebook touts on none other than their own Facebook page. That 12-year-old mission statement is not just a pipe dream anymore. At their annual F8 conference in April, Facebook announced their 10-year-plan to change tech in our world.

In 10 years Facebook would like to achieve real results in worldwide connectivity, virtual reality, and artificial intelligence.

These are all ongoing projects for Facebook, and they’ve made strides in each of these categories. Let’s take a look at where they are now, and where they hope to be in 10 years.



In June of this year, Facebook successfully tested it’s unmanned solar powered internet aircraft, Acquila, in the middle of the Arizona desert.

The Acquila project will bring internet to four billion people without internet access in places where it’s too costly or remote to lay fiberoptic cables. The first ninety-six minute flight taught Facebook a lot about the aircraft and its technology, but they still have a long way to go.

Where we are now: Acquila still requires a ground crew to manage its vitals, though it can take off and land by itself. It uses the power of three hair dryers (powered by solar panels on its huge wings) to fly around above clouds and weather. Acquila weighs less than 1000 pounds, and they’re hoping to shave that down in future models.

The 10-Year Goal: Acquila will be fully self-sufficient, lighter, and more efficient. It will fly in fleets 60,000 feet above remote areas beaming internet to users on the ground. They will communicate with high powered lasers and land only for routine or necessary maintenance.

AI Technology

In October of this year, Facebook joined four other world technology leaders in an AI development partnership. Google, IBM, Amazon, Microsoft, and Facebook have committed to join forces to advance AI technology, inform best practices, and provide a platform for conversation and research.

Where we are now: Facebook has made significant strides in AI technology by creating smart chatbots, furthering AI facial recognition, and developing technology that determines what Facebook users want to see the most on their news feeds. They just discovered this year that AI can actually solve simple word problems, something that’s never been done before.

The 10-Year Goal: AI will be able to understand complex language and interpret video content, helping everyone experience the world more deeply and engage more completely.

Virtual Reality

No one is really sure what the future of virtual reality holds, but Facebook is willing to gamble on the immersive tech. They bought VR company Oculus Rift in 2014, and they have big plans.

Where we are now: Few people have access to Oculus rifts. And they are mostly used for gaming, though there have been a few private ventures to create content for VR experiences – like “Clouds Over Sidra,” a VR documentary about a Syrian refugee camp.

The 10-Year Goal: In the future, Facebook hopes to develop technology that transports you to other worlds when you put on the big black glasses. “Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home,” Zuckerberg wrote when he first announced the purchase of the VR company.

Here’s to the future

The future is a wild and crazy place full of solar powered planes, robots, and virtual transportation. Facebook is betting on tech to both expand our world and shrink our vast distances between one another. They want to deepen the ways we connect to each other in a meaningful way, and they’re betting that we want to stay connected to the people and world that we love too.

Facebook’s 10-year plan is an exciting peek behind the curtain of new technology, and though they have a long way to go, they are already changing the way we experience the world.


C. L. Brenton is a staff writer at The American Genius. She loves writing about all things, she’s even won some contests doing it! For everything C. L. check out her website

Real Estate Technology

Google Nest: A sneak peek of the new and improved version

(REAL ESTATE TECHNOLOGY) The secretive Google Nest speaker has been leaked. It looks fantastic and sleek–but will it sound better?



Google Nest

There’s no denying that Google Nest has done a lot to make the modern smart home accessible and easy to set up, but the common consensus remains that the system doesn’t quite meet the audio demands of many users. Thanks to leaked photos of a new Google speaker, it seems that those demands are to be addressed.

The photos originated from a regulatory establishment in Japan, and while there isn’t anything to see in the way of press from Google as of now, it’s clear that the device is the upcoming Nest speaker associated with Google’s smart home line.

Google Nest–an amalgam of the aptly named Nest and Google Home–is a series of smart devices poised to turn any house into a fully functioning smart home. While the Google Home setup includes a hub that includes built-in speakers to report various metrics and information depending on your preferences, the actual sound fidelity was, reportedly, somewhat lacking.

And, even though the Nest Mini improved upon Google Home’s audio flaws, it still left something to be desired–a space that, ideally, the Nest speaker will fill.

9 to 5 Google also points out that the sound disparity between different iterations of the Nest Mini shows vast improvement in terms of audio output and overall quality, so it seems appropriate to assume that the Nest speaker–with larger dimensions and more advanced architecture than the the most recent Nest Mini–will vastly outshine Google’s audio solutions thus far.

As for the speaker itself, Google seems to have grown away from both the conical Google Home device and the Google Home hub in favor of an oval, cloth-covered speaker that seems reminiscent of the Nest Mini’s overall presentation. There are a couple of design updates, too–the mute button is now a switch, and there’s a lot more rubber on this rendition of the speaker.

Users will be able to use a standard wall outlet to power the speaker, a design choice that may raise some questions since it detracts from the otherwise sleek presentation.

Google has yet to list the speaker on its website, but it’s worth noting that the Google Home, formerly listed alongside the Nest Mini, is no longer available. If you have a smart home endowed with Google products and you’re looking to upgrade, keep an eye out for the Nest speaker in the coming months.

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Real Estate Technology

Instagram now allows you to pin comments

(REAL ESTATE TECHNOLOGY) Instagram introduces pinned comments; with this feature comes possibility for positivity in an overwhelmingly negative space.



instagram pins

Bad press is forthcoming and constant in any industry, and social media often bears the brunt of such negativity. Perhaps that’s why Instagram, following in YouTube’s footsteps, now offers the option to pin comments under posts.

Pinning a comment typically refers to placing said comment at the very top of the comment section (say “comment” one more time, I dare you). However, Instagram comment-pinning doesn’t just apply to the comment section itself: Any pinned comments will appear directly under the post when scrolling, negating the need to open the thread at all.

This is incredibly handy for anything from highlighting positive user reviews to calling out a voice that mimics or adds to the message you hoped to send with your initial post. In fact, the applications here are virtually endless; Lifehacker even suggests using the pin feature to update followers on winners of virtual give-aways or other competitions, for example.

To pin a comment, you’ll need to use the Instagram mobile app on Android or iPhone. Once at the comment you want to pin, you can swipe from right to left over the comment and then tap the thumbtack icon that appears. Keep in mind that you can’t pin a comment from your feed–you’ll have to open the comments section by tapping the top comment before you can adjust anything.

Removing a pinned comment is as simple as swiping left and then tapping the pin again.
You can’t use the Instagram website to pin comments, but that shouldn’t come as a huge surprise given Instagram’s limited functionality on desktop. Both iOS and Android users should be able to access the pin feature immediately, but if you find your Instagram app doesn’t allow it, try updating and restarting. Instagram is set to roll the feature out universally, so you shouldn’t have to wait.

Being able to call attention to community voices is especially important in 2020, and Instagram’s implementation of this feature couldn’t be more timely. It’s clear that there are substantial marketing and outreach implications for pinned comments, but this is also a chance for users to highlight culturally significant standpoints or alternative positions where appropriate. As people begin engaging with this feature in earnest, we can only hope to see it used in such a capacity.

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Real Estate Technology

Send personalized, automated texts to your customers with Respond Flow

(REAL ESTATE TECHNOLOGY) Respond Flow is the new “Mailchimp of SMS”, allowing you to easily automate personalized text conversations with your customers.



CRM Respond Flow

CRM solutions in 2020 are all over the place, but one factor among them has not changed: the engagement aspect. This is something that Respond Flow, an SMS-based CRM tool, hopes to address by helping you craft realistic, convenient messages to make your customers feel valued.

Respond Flow is, self-admittedly, the “MailChimp of SMS”. This means that they cover everything from your location-based phone number to your marketing resources and strategies, all of which are available from an easy-to-use dashboard.

It’s a lofty comparison to be sure, but while Respond Flow doesn’t incorporate the web-hosting aspect of customer management that one finds in MailChimp, it more than makes up for that discrepancy through customer engagement, thereby earning its place in the CRM line-up on principle.

Respond Flow also leans into the personalized communication style that many brands have embraced in the last few years. Perhaps one of the most obnoxious aspects of any automated communique is that feeling of being just another number on a list; this is something the company is clearly aware of.

Instead of making customers feel like cash resources, Respond Flow allows you to reach out to or engage with customers at all hours–a process for which you can control the parameters from your Respond Flow dashboard. The best part of this system is that Respond Flow allows you to create lists of customers that, based on your interactions with them, enables custom content depending on those customers’ preferences.

Respond Flow also boasts a bevy of other features that make your life substantially easier. These include everything from social media integration and mobile app support–you know, the things you expect in 2020–to the aforementioned list feature and some customization options to help customers feel like you’re actually talking to them one-on-one. Keyword integration and formulaic messages based on customer responses are, of course, part of the deal as well.

Similarly, you can set up different location-appropriate numbers for each of your brick-and-mortar locations that use Respond Flow, thus affording more credibility to your communications with local customers. It’s a subtle touch that is sure to save you countless hours, headaches, and cash along the way.

Currently, Respond Flow offers a two-week free trial. If you’re interested in checking out a new CRM solution, consider giving this one a shot.

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