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How to build a chatbot in WhatsApp Business with knowing any code at all

(REAL ESTATE TECHNOLOGY) Do you need a learning chatbot to help with your WhatsApp base? WATI can handle it, and requires no code to integrate into your platform.

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WhatsApp WATI

We’ve written about chatbots and their surprisingly vast array of applications for small business in the past, but the process of coding and integrating one can be a colossal undertaking–one that Ken Yeung, CEO of Claire.ai, hopes to address with his team’s newest innovation, WATI.

Per the developer website, WATI is a customer relationship management (CRM) “solution” to the nasty problem of retaining site visitors. This solution takes the form of a bot fostered within WhatsApp, which is the CRM’s claim to uniqueness.

Yeung’s firm, according to his product website, has the distinct advantage of being Facebook’s official business partner in the WhatsApp department (what that actually entails is relatively unclear). This translates into WATI’s WhatsApp integration, a decision which allows WATI systems to “reach out to over 2 billion [WhatsApp] users”–something CRM enthusiasts will find appealing.

So what exactly does WATI do?

WATI, unlike other CRM options, requires little in the way of setup; in fact, you can have a rudimentary chatbot working for you within a few minutes. With a little more effort, you can start taking advantage of WATI’s keyword matching for common questions, using both exact matching and something referred to as “fuzzy” matching–a type of keyword processing that allows for non-exact matching based on context.

And, since WATI runs on the Claire.ai infrastructure, it learns as it experiences new queries, thus making it a smart long-term investment.

This makes for a responsive, intelligent chatbot that can greet customers, put them in contact through an embedded WhatsApp client, schedule appointments, and so much more–and the best part is that the bot continues to adapt to your customer’s needs the longer you use it, all without much in the way of back-end work.

From a cursory look at the WATI product page, though, it seems like the largest pull to invest in their product stems from the WhatsApp Business API itself. Sure, WATI comes with a built-in inbox for your team to manage content, and your notifications, replies, and API integration can all be customized; however, the sheer usability, ubiquity, and overall familiarity the business world has with WhatsApp makes WATI a slam-dunk in the right environments.

As chatbots become more and more pervasive, WATI promises to deliver a different, more universal experience, and we’re excited to see where it goes.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Real Estate Technology

How Cloudflare’s web analytics could give Google’s tools a run for their money

(REAL ESTATE TECH NEWS) In a world where data is king, Cloudflare’s web analytics value user privacy, staking them as pioneers against other analytic tools.

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Web analytics open on a desktop screen on a table.

When it comes to web analytics tools, users are examining comprehensiveness, usability, and price point. Free analytics tools typically come at a price, which is more often than not the data privacy of your customers.

A new competitor for Fathom Analytics, Simple Analytics, and even Google Analytics is Cloudflare’s web analytics tool. Not only is it free but, unlike the competitors, it will not keep visitor’s data and it will not be able to track conversions, making it the perfect tool for small websites, personal pages, and blogs. Sounds great, right?

In their blog, Cloudflare states: “At Cloudflare, our mission is to help build a better Internet, and part of that is to deliver essential web analytics to everyone with a website, without compromising user privacy. For free. We’ve never been interested in tracking users or selling advertising. We don’t want to know what you do on the Internet — it’s not our business.”

Additionally, Cloudflare doesn’t track users using their IP address, User Agent string, or other attributes. They are truly committed to providing metrics without intruding.

Valuing user privacy makes Cloudflare an industry pioneer. And the best part is, you don’t have to be a Cloudflare subscriber to access this feature.

From the blog: “Today, for the first time, anyone can get access to our client-side analytics — even if you don’t use the rest of Cloudflare. Just add our JavaScript snippet to any website, and we can start collecting metrics.”

What’s next for Cloudflare?

Well to start, they are working on integrating their analytics tool with the rest of the Cloudflare tech. This would mean that customers would receive more stats regarding site performance and security, in addition to traffic stats.

They’re also hoping to develop their analytics tool so that it can be a powerful singular product, with support for alerts and updates in real time.

If you’re someone who wants metrics and values privacy (and free things!), keep your eyes on Cloudflare’s analytics tool. I’m excited to see how far they will take a zero-cost, privacy-first product in a world where data is the hottest commodity.

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Real Estate Technology

Should digital assistants have empathy? Big investors say yes

(REAL ESTATE TECHNOLOGY) Bonding with your digital assistant might be more likely than you expect with ElliQ. The rising numbers of AI assistants have created unique interactions.

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ElliQ assistant

It sounds crazy to think that you could form an actual bond with something like Siri or Alexa, but actually, humans are pretty dang good at forming emotional connections to machines. For instance, a Canadian company threw an entire retirement party for five mail delivery bots. People will use Roombas as a substitute for companionship, not unlike a cat or dog. Humans just seem to enjoy connection – even if it’s with a lifeless robot.

Intuition Robotics is taking this desire for emotional connection a step further by working to create digital assistants that can more easily bond with their human companions. At the moment, their biggest product is ElliQ, a robotic digital assistant designed to bond with eldery users. In fact, according to Intuition Robotics, their average demographic falls between ages 78 – 97.

And ElliQ seems to be doing its job. The company reports that customers interact with ElliQ regularly throughout the day, even holding conversations with the machine, and are more likely to listen to ElliQ’s suggestions, which often include proactive behavior like getting outdoors or eating more vegetables.

By working to create a more empathetic and emotional digital AI, Intuition Robotics has started to discover a whole world of new possibilities. And they’re just getting started, having recently raised another $36 million to continue research.

One of their plans? Combining these empathetic digital assistants with the automotive industry.

Imagine an assistant that could suggest you pull over when it senses you’re getting drowsy, or provide something to talk to during longer drives. Plus, unlike ElliQ, which stays put while you move around, you and the assistant will be together in a car, making it easier for the AI to learn your preferences and habits.

Of course, this is just the tip of the iceberg for Intuition Robotics, which has recently majorly expanded its workforce. A digital assistant that can provide a better emotional connection to humans has a world of possible applications, from nursing homes to elementary schools.

Don’t get me wrong, there are plenty of reasons to be worried about a more empathetic AI – the marketing capabilities alone are something I’m side-eyeing. That said, humans have been befriending vacuum cleaners and we’ve turned out alright, so for now, let’s focus on the positive possibilities that could come with tech from companies like Intuition Robotics.

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Real Estate Technology

How to spot cyberbullying, sexual harassment within a remote team

(REAL ESTATE TECHNOLOGY) With more people working remotely, cyberbullying may rear its ugly head. Here’s what to look out for and how to handle the problem.

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Cyberbullying doesn’t occur only between children. Adults are often the perpetrators. A study published in 2017 found that 80% of the respondents had been a victim of cyberbullying in the previous 6 months. Many other studies have confirmed that cyberbullying is a problem in the workplace.

Suzanne Lucas, EvilHRLady.org, reminds us that cyberbullying and sexual harassment can still be a problem when we’re working at home. Don’t think because your staff isn’t within physical proximation of each other that they are all suddenly angels. Employers should be on alert for bad behavior through remote channels.

What is cyberbullying?

Bullying behavior presents itself in many forms, from sarcasm, the invisible treatment, deliberate sabotage and physical assault. Cyberbullying occurs when these behaviors are done over electronic devices.

A cyberbully might purposefully delete a person from an email list, then follow up with that person. Sext messages sent between employees. “Accidentally on purpose” not wearing pants during a video-conference, then getting up so that everyone can see you. Trolling a colleague’s social media to post mean or destructive comments. One of the biggest problems with bullying is that it can be difficult to recognize, because it takes so many different forms.

Sometimes, it can be difficult to know whether it was a one-time slip-up or a deliberate action. Generally speaking, if it’s a pattern of behavior, it’s bullying.

Steps to take to reduce the risk of cyberbullying

Lucas recommends that employers take complaints of cyberbullying seriously. According to the Society for Human Resource Management, employers could be held responsible for employees who cyberbully. Employers have a legal responsibility to address cyberbullying.

Lucus suggests:

  • A dress code for video-conferencing to prevent “accidental” excuses.
  • A reminder to everyone that their camera is on when using video.
  • Don’t make employees leave their camera on when working at home unless in a conference.
  • Have permissions set high to prevent camera-sharing.

Employees may need to be reminded of what is acceptable and what isn’t. If your organization doesn’t have policies in place about responding to bullying, you need to get on the ball. While people are working from home, it can be good to have a training on recognizing bullying behavior, on- or off-line.

COVID-19 has disrupted everyone’s life, but it can’t be used to excuse bad behavior. You can’t wait until things get back to normal before dealing with complaints of harassment.

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