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Instagram now allows you to pin comments

(REAL ESTATE TECHNOLOGY) Instagram introduces pinned comments; with this feature comes possibility for positivity in an overwhelmingly negative space.

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instagram pins

Bad press is forthcoming and constant in any industry, and social media often bears the brunt of such negativity. Perhaps that’s why Instagram, following in YouTube’s footsteps, now offers the option to pin comments under posts.

Pinning a comment typically refers to placing said comment at the very top of the comment section (say “comment” one more time, I dare you). However, Instagram comment-pinning doesn’t just apply to the comment section itself: Any pinned comments will appear directly under the post when scrolling, negating the need to open the thread at all.

This is incredibly handy for anything from highlighting positive user reviews to calling out a voice that mimics or adds to the message you hoped to send with your initial post. In fact, the applications here are virtually endless; Lifehacker even suggests using the pin feature to update followers on winners of virtual give-aways or other competitions, for example.

To pin a comment, you’ll need to use the Instagram mobile app on Android or iPhone. Once at the comment you want to pin, you can swipe from right to left over the comment and then tap the thumbtack icon that appears. Keep in mind that you can’t pin a comment from your feed–you’ll have to open the comments section by tapping the top comment before you can adjust anything.

Removing a pinned comment is as simple as swiping left and then tapping the pin again.
You can’t use the Instagram website to pin comments, but that shouldn’t come as a huge surprise given Instagram’s limited functionality on desktop. Both iOS and Android users should be able to access the pin feature immediately, but if you find your Instagram app doesn’t allow it, try updating and restarting. Instagram is set to roll the feature out universally, so you shouldn’t have to wait.

Being able to call attention to community voices is especially important in 2020, and Instagram’s implementation of this feature couldn’t be more timely. It’s clear that there are substantial marketing and outreach implications for pinned comments, but this is also a chance for users to highlight culturally significant standpoints or alternative positions where appropriate. As people begin engaging with this feature in earnest, we can only hope to see it used in such a capacity.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Real Estate Technology

Avoid real estate scams with these virtual investigators

(REAL ESTATE TECHNOLOGY) As real estate scams increase, services such as Fireball Approves are joining the fight by offering an array of background check services.

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Man seated at kitchen table with laptop and checking phone, searching to avoid real estate scams.

Daily business across every industry has continued to find a home online, as more consumers are using websites, apps, and other digital services to complete any number of tasks. Real estate is not immune to this, with trends year over year showing users flocking to digital tools to assist with every step of the process. Whether it’s looking for a new home, rental property, apartment, or anything else, it’s clear that this industry is embracing the internet to power transactions.

Unfortunately, this also means that there is a growing number of real estate scams being carried out as well, which can include fake listings for properties, landlords, realtors, and associated services. Apartmentlist.com states that as many as 5.2 million U.S. renters are affected annually, and that 43.1% of people encounter a listing they believe to be fraudulent during their search.  Forbes reports that the FBI estimates as much as $150 million is lost per year in relation to real estate, with wire fraud being a major factor.

Sadly, this appears to be tied hand in hand with the current pandemic, as it has forced more online interactions in a time where face-to-face help may not always be possible or available.

Some services have already appeared that aim to help consumers combat and avoid such schemes, such as Scamlord.ai, which is operated by Onerent and was featured on Product Hunt. Using machine learning, it has analyzed thousands of fake listings in order to observe and find patterns. From this data, it can help guide users away from anything that might be part of real estate scams.

Another service is Fireball Approves, which utilizes background checks to help customers find information over a number of possible inquiries. From their website, Investicheck covers a wide variety of options that are broken down into people and real estate categories (with more to come). The former covers things such as a background sweep, asset confirmation, social media perusal, and even locating someone who might be missing.

The real estate side of things promises ways for renters to look into the validity of listings in order to protect themselves. This includes confirming that the lister is who they say they are (owner or landlord) and checking for past criminal or court actions. Fireball Approves can do this for short and long term properties, and even covers vacation options.

Likewise, additional offers include student housing checks (proper zoning and management validation), obtaining photos of the exterior and interior of a property, and researching legal matters such as liens, the deed, and anything related to possible foreclosure.

In a sense, Fireball Approves is another necessary safeguard against a new and emerging type of crime. A blog post on the site details ways such actions are performed, including international AirBNB impersonations, local scammers breaking into properties and listing them as available, or bypassing lockboxes and then inviting customers to sign a fake lease. Even as this new type of fraud has appeared in the form of real estate scams, Fireball Approves has worked diligently to remain informed on their tactics, responding to new scams and combating the issue with experience.

Simply put, you can never be too sure what may be a real or fake listing. Just as you might take necessary precautions to confirm identities, it will always be in your best interest to be as safe and thorough as possible. Fireball Approves and Scamlord.ai are part of the growing number of tools at your disposal. With losses potentially in the thousands, it may be worth the small investment for the peace of mind it affords.

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Real Estate Technology

COVID-19 remote work is no reason to spy on employees

(REAL ESTATE TECHNOLOGY) COVID-19 related remote work is bringing with it some remote surveillance…and it can be a lot. With the new blend of work and home, privacy is paramount.

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spying on employees

Think that remote work means you’re off the hook when it comes to being monitored on your productivity? Unfortunately, the technology that makes working from home possible also provides supervisors with the means to keep an eye on your efficiency.

In other words, surveillance doesn’t stop just because you aren’t in office anymore.

Take, for example, a software called Sneek, which promises “human contact for remote teams.” It’s a group conference call that is always on by default and can take photographs of users upwards of once every minute. Yikes. Now, Sneek representatives insist that the software wasn’t intended for “spying,” but that’s no guarantee for how some employers will utilize it.

Even if Sneek isn’t explicitly designed for monitoring employees, though, there are plenty of applications that have been created for that purpose. TeamViewer, for example, gives employers a real-time glimpse into what’s happening on employees’ monitors, and it’s just one of many applications designed to provide real-time updates on potential productivity – or lack thereof.

Of course, this sort of questionable violation of privacy is insane by any standards, but the whole thing is made more ridiculous by this entirely unprecedented pandemic situation. Not only are we all dealing with the stress of an overarching pandemic, but there’s been a lot of major adjustments to how life works now. With both schools and work pivoting to remote access, families are being cooped up together. On the flip side, others who relied on the office as a way to connect to the world are now completely isolated as quarantine continues for many parts of the United States.

The point is, now, more than ever before, is a time to cut employees some slack. Don’t get me wrong, I have plenty of complaints about the rise of coercive surveillance, but the more pressing matter at hand is that things are not normal. Our routines have been upended, collective stresses have increased, and there’s no definite end in sight. The last thing anyone needs is to worry about getting in trouble for something like not promptly replying to a random check-up email.

Employees are humans, not machines, and we’re all going through a hard time right now. A bit of kindness can go a long way.

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Real Estate Technology

20 of the best free professional tools for your business

(TECHNOLOGY) Running a small business is a ton of work and you need all the help you can get. Here are 20 free tools that help make it a little easier.

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When running your business, big or small, you’re only as good as what’s in your arsenal. This applies to your ability to be creative and think on your feet, as well as to having tangible tools at your disposal.

Below, we’ve outlined 20 of the top free tools that are designed to help grow your business – let us know in the comments what you love or what you’d add!

  1. Google Analytics – this is a definite need. With the world continuing to grow more and more digital, it’s necessary to know how your business is operating in the online realm. Google Analytics provides data about your small business, including traffic to your site and clicks on links. It gives you an idea of who is visiting and when, allows you to track your goals, and generate audience reports. Google also offers virtual classes that teach you how to master the platform.
  2. Hotjar – want to understand exactly how visitors are using your site without getting lost in the shuffle of numbers and data? Hotjar is where it’s at. You can see a user’s behavior and their exact process of perusing the site. There are also tools like feedback polls that allow your audience to interact with you when using your site.
  3. Canva – this is one of the best visual tools to create graphics for your company, both to print for physical display and to use on social media. The platform is easy-to-use and allows for a myriad of sizing options, backgrounds, and stock images.
  4. ProProfs Help Desk – this is a ticketing system that allows your visitors to contact customer service and start a thread of communication; all while keeping everything ticketed and organized. This also allows for shared inboxes, ticket resolution via chat, and ticket reduction up to 80 percent with knowledge base.
  5. JungleScout – this is your best friend when it comes to learning to sell on Amazon. Regardless of where you are in your seller journey, this tool will help you maximize your skillset.
  6. Kickstarter – crowd sourcing for your business without giving away the equity. This lets you recruit micro-investors and donors for your new business venture.
  7. MailChimp – This is an all-in-one tool that is necessary for all small business users. According to their website, “Bring your audience data, marketing channels, and insights together so you can reach your goals faster. With Mailchimp, you can promote your business across email, social, landing pages, shoppable landing pages, postcards, and more — all from a single platform.”
  8. Shopify – this platform has helped over one million businesses around the world and is continuing to help small businesses thrive. Shopify allows users to create and design an ecommerce website that is backed by helpful tools that help discover new customers, drive sales, and manage your business’s day-to-day operations.
  9. Buffer – provides simple social media tools that receive authentic engagement. Tell the story of your brand while growing your audience. The platform includes publishing, analytics, and engagement.
  10. Qualaroo – this is a customer and user feedback software that states its value as ten times higher than email surveys. It comes with what you need for useful feedback, including AI-powered analytics and reports.
  11. Zapier – a platform to connect your apps and automate workflow. Zapier moves information automatically between your web applications, allowing for more focus on the most important work.
  12. Doodle – a scheduling platform that allows meetings to be booked faster and smarter. No more need for an hour of back-and-forth emailing in order to nail down a meeting time.
  13. Docracy – a home for contracts and other legal documents, created by the community that uses them. The idea is to make these common documents easily available for everyone.
  14. Slack – the ideal way to communicate with your team and keep everyone on the same page at all times. This is a central communication hub where you and your team will stay in the loop, ask questions, and share updates.
  15. GoDaddy Website Builder – this is an extremely user-friendly tool that allows you to build websites that looks as though you paid someone hundreds to build it for you. There’s many options for customization, and they have the tools that help your site look great on both desktop and mobile.
  16. ToDoIst – For many, it’s impossible to stay organized without use of a to do list. With this tool, you (and your team!) can stay organized with the most important tasks and priorities.
  17. Grammarly – When writing copy for your business’s brand, it is important to have as many eyes read through it as possible for any errors. Grammarly is a tool where you can plug your copy in and it will automatically find and highlight any grammar errors or typos. You can never be too careful!
  18. AdobeSign – Formerly known as EchoSign, this tool allows for paperless signatures that help make signing contracts and agreements as easy as the swipe of a finger.
  19. Sumo – a platform filled with tools to help you grow your website. It’s a free email capturing tool that takes only seconds for sign up.
  20. Pixabay – We don’t always have the time or the money to take photos to go along with our website copy and social media posts. Pixabay helps alleviate that need with free stock images that will help your message pop.

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