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Placester streamlines their platform, reacts to NAR’s offering Realtors new IDX sites

Placester has boiled down their platform, confident that they’re offering only the best of the best, simplifying website and IDX setup for all.

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placester

Four years ago, a Realtor and a technologist got together to solve the pain point of real estate professionals having to spend 80 percent of their time marketing themselves, launching Placester, which gives agents the tools to go digital.

Offering IDX and real estate websites, Placester Co-Founder Matthew Barba tells Realuoso that they’re looking to make their technology adoptable by even the least tech savvy by offering turnkey solutions, given the lack of time or money most have to get set up. Sure, early adopters have had WordPress sites for ages, but Placester says they’ve updated their platform “for the masses” so that you can get set up on WordPress with a responsive website that works on all devices, get hosting, and get your IDX running and customized within five minutes for only $45 a month. Seriously, five minutes. No contract, cancel anytime, get set up in five frickin’ minutes. Five. Did we mention five?

Research and testing led to a new version of Placester

Rolling out the newest version of their offering, they’ve researched endlessly what is working for the most successful agents, and they’ve boiled down the hundreds customization options to the handful that are converting the best. So, instead of choosing every single tiny little detail of a lead capture mechanism, you tell the system that you want either passive or aggressive lead capture, and it does the rest for you. Less clicks, less time, less hassle.

“We’re trying to make it hard to make a bad choice,” Barba said.

Barba notes that some time ago, they noticed that most companies are really focused on the most technical of agents, and early adopters, so they got to simplifying. Barba notes that serving the 99 percent isn’t sexy, but all real estate professionals should go digital, and they’re hoping to help them do that in this critical time of fighting for eyeballs and getting results.

So what about NAR’s new top-level URL plan?

With the National Association of Realtors announcing the availability of the new top-level URL, .realtor, the trade group is investing big time in the digital realm, paving this path for the last seven years.

Barba says this is actually a great opportunity as it brings a higher awareness. In fact, Barba praises the NAR which he says is “standing up for digital,” which he applauds in this era when some agents are still not investing in digital and potentially putting themselves at a disadvantage.

Visual tour of Placester

Below are the before pictures of the Placester platform. You may be familiar with this type of customization – closely note the options:

placester

placester

And now, what follows is the new platform. Remember, the goal is to make it to where you can’t make a bad choice, pointing even the least tech savvy down the path of conversion, and a UX simplified to appeal to the entire 99 percent:

placester

editing-placester-search-fields

placester_lead_capture

Placester-Lead-Capture-Settings

Placester-Live-Site

Placester-Menu-Configuration

Placester-Search-Filter-Customization

Placester-Search-Form-Customization

Placester-Slide-Show-Customization

Placester-Theme-Selection

setting_up_social_media_in_placester

Story updated to reflect that NAR is not offering websites to members, only .realtor domains.

Lani is the Chief Operating Officer at The Real Daily and sister news outlet, The American Genius, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Real Estate Technology

This tab manager uses AI to organize and focus your web browsing

(TECHNOLOGY) Tabby isn’t the first tab manager we’ve seen, but it is one of the cooler ones. Who wouldn’t want AI to help you organize web browsing?

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Logo for Tabby, a new AI-based tab manager

At one time or another, we have all been a tab hoarder. They start adding up when we are doing research, online shopping, and managing work projects. No matter what it is, we have all let tabs pile up like a stack of dirty dishes. However, several tab manager solutions can help clean up that clutter.

OneTab converts all your tabs into lists that you can later restore individually or all at once. TooManyTabs lets you preview the tabs so you can quickly find what you are looking for. Google Tabs lets you group and color code the tabs for better organization. And now Tabby, an AI-based browser assistant, manages the tabs automatically for you so you are more productive and focused.

“We built it to help everyone navigate on their browser without feeling additional fatigue due to an excess of tabs,” said Merlin Laffitte, one of Tabby’s makers. Because of more online meetings due to the pandemic, Laffitte said that he, along with his colleagues, found it difficult to focus because of the clutter created by the open tabs.

Being in a handful of online meetings myself, I know what he is talking about. Too many open tabs can be distracting and time-consuming. I have heard many people say, “I have the document pulled up.” Then, they can’t find it because it is lost among the ten, twenty, or thirty tabs they have open.

Tabby attempts to solve the pain of tab hoarding by removing unnecessary tabs without a user having to click on anything. In doing so, it makes the browser “focus-friendly.” The way the AI-based plugin works is that it takes into consideration these three main KPIs:

  • The time spent on the tab.
  • The last time you viewed the tab.
  • The frequency of viewing.

Based on these interactions, Tabby scores each tab by relevance, and makes its decision on which tab to close. Whenever a tab is removed from your browser view, Tabby will send you a notification. On the tool’s homepage, you can find the removed tabs and choose whether you would like to restore one. From there, you can also set your preferences to customize Tabby’s behavior. As you continue using it, Tabby will adapt to your habits and learn when to remove a tab when it is not being used.

Tabby is “meant to help you declutter your browser view by removing unnecessary tabs.” Currently, the product has a 5/5 review on Product Hunt, and users seem to like it. With only 25 reviews as of this writing, Tabby is still in its infancy. It’ll be interesting to see how well it does among other tab manager tools as it gains more users.

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Real Estate Technology

This law-tech tool helps tenants navigate eviction notices

(TECHNOLOGY) Law-tech tool Hello Landlord helps struggling tenants meet the eviction moratorium’s rules, but it’s greatest benefit may lie in communication.

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Man seated in trunk of car, head in hands as he considers eviction. New tools may help.

For tenants behind on rent during the pandemic, being shielded from eviction for nonpayment requires strictly following rules in the U.S. Centers for Disease Control’s eviction moratorium that began September 4 and runs through the end of 2020.

Now the makers of website Hello Landlord, which helps tenants give notices to their landlords, have updated their free tool to meet the CDC requirements.

At HelloLandlord.org, tenants submit their information and answer a series of questions, including their landlord’s name and how much money they owe. The site automatically generates a customized letter to the landlord that outlines the tenant’s circumstances and includes a promise to pay the back rent. Tenants also get a declaration document that follows the moratorium order.

In the declaration, tenants must swear they:

  • Earn no more than $99,000 annually (or $198,000 jointly).
  • Can’t pay their rent because of loss of work or extraordinary out-of-pocket medical expenses;
  • Have done their best to get available housing assistance;
  • Would become homeless or have to move into a home with many people, potentially spreading the COVID-19 virus;
  • Will try to make timely partial payments.

No documentation is required, and there are no official forms.

If renters don’t qualify for protection under the new order, the site will create a letter that asks the landlord for flexibility with making rent payments.

Relationships between landlords and renters often start going south because of communication issues. That’s something Hello Landlord’s letters might head off by helping tenants communicate effectively. The letters meet the legal requirements but also sound, well, human, despite being automated. The language is informal, even conciliatory. The tenant empathizes with the landlord – acknowledging that this time is financially hard on them, too – and pledges to work together.

Some sample language: “Although the CDC’s Order may prevent my eviction, I want you to know that I am willing to work with you moving forward during this challenging time.”

Hello Landlord debuted in 2019 and was originally created by SixFifty, a software subsidiary of technology law firm Wilson Sonsini Goodrich & Rosati. They collaborated with LawX, the legal design lab at Brigham Young University’s Law School, and the Innovation for Justice (i4J) Program at University of Arizona College of Law to research causes of and solutions to the eviction crisis.

A second tool, HelloLender.org, helps homeowners create letters to their mortgage lenders asking for accommodation in payments under the CARES Act stimulus program.

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Real Estate Technology

Beef up your security against COVID with this new environmental sensor suite

(TECH NEWS) This new security sensor can help protect your company from COVID-19 and monitor the overall health of your building.

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Office setting, with spaced employees for security against COVID.

Verkada, the cloud-based physical security company, is modernizing the world of enterprise building security by enabling customers to proactively respond to COVID-19 in the office.

In June, Verkada introduced its COVID-19 Response Suite. Part of the this release included People Heatmaps. This new feature allows organizations to “identify areas that are prone to overcrowding, and find ways to disperse traffic”. In other words, it helps ensure employees are practicing social-distancing.

This week, Verkada announced the release of its new environmental sensor product line, and its product, SV11. This all-in-one environmental sensor monitors changes that are happening in your physical space. The product is made from photochemically engineered stainless steel mesh that filters out large particles. The integrated sensors measure air quality, temperature, humidity, motion, and noise. Then, all the data is reported back to users for regular monitoring and analysis.

“The SV11 sensor is a cloud-based sensor that seamlessly integrates with the Verkada ecosystem of products,” said Jeff Chase, a product marketing manager for Verkada, in a recent video. “The SV11 can be used across all indoor environments and can meet the needs for a wide range of use cases, including simple remote monitoring of facilities.”

In the security system’s web-based command platform, users can see all the sensors, and can quickly scan real-time data for each location. Live footage and current readings are easy to view. Custom thresholds can be set for each sensor so a user can receive alerts as they happen. This is helpful so you can know when a server room is getting too warm, or when the TVOC (total volatile organic compounds) level is too high.

“Our customers are responsible for the systems that keep facilities online, and our mission is to give those administrators the best possible tools to do their jobs,” said Filip Kaliszan, CEO and co-founder of Verkada. “Whether it be monitoring the status of a server room, the temperature of a patient room in a hospital, or the air quality of a school, the SV11 gives facilities and staff unprecedented visibility and control over the sites they’re responsible for keeping safe and secure.”

With more companies bringing their workforce back into the office, Verkada’s security system can give them visibility on what’s going on at work. And with the valuable information rendered by the sensors, they can gain insights into what they can do to keep their employees safe.

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