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This glorious productivity app organizes all parts of your day

(TECH NEWS) Sometimes it can be difficult to keep all of the facets of your life organized. This new productivity app works to put all these pieces in one place.

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hombase productivity app

I’ve got an app for that

It’s always astounding to watch the progression of technology and to be able to say “there’s an app for that” for virtually anything. With so many tools at our disposal, including calendars, budgeting and fitness apps, it can sometimes be easy to get overwhelmed with navigating and utilizing each one.

Shockingly, there’s an app for that. Hombase has been developed in order to keep all of your schedules, goals, and news all in one place. “Hombase is an all-in-one productivity app that serves as your personal data assistant. We like to think of it as a mini operating system that helps you live a balanced life.

“Hombase organizes your schedule, fitness goals, budget, and more in one simple interface. With all of your personal data in one place, there is no need to check multiple apps. Receive daily briefings first thing in the morning, and check your personal dashboard throughout the day. All it takes is a few glances per day to stay on top of your game!” according to developers.

Simple to view

While other applications have the capability to pool a bunch of information such as this together, Hombase offers a simplistic and minimal interface that makes keeping track of everything visually appealing.

Their website asserts that Hombase can be beneficial in a series of steps: first, by starting your morning with a daily briefing, second by staying informed at a glance, finally by drilling down for more.

How Hombase operates

With your morning briefing, Hombase provides you with an overview of your day to kick things off. That way you are able to see everything that is expected of you that day, and what you can expect (for example, the weather.)

Hombase places all of your personal information in one dashboard, making it easy to digest with a glance. Some of the information listed includes: weather, events, health, money, news, and tasks.

Finally, by drilling down for more, you selected one of the information tiles which goes into greater detail. For example, by selecting money, there is an option to see charts/graphs that show how and where you are spending your money.

Less is sometimes more

Hombase could be useful for someone who is looking for something a little more detailed than just a calendar, but not something that is completely overwhelming with information.

#Hombase

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Taylor is a Staff Writer at The American Genius and has a bachelor's degree in communication studies from Illinois State University. She is currently pursuing freelance writing and hopes to one day write for film and television.

Real Estate Technology

Secret list of reasons why your Facebook ad will be rejected

(SOCIAL MEDIA) Save your marketing team time with this secret list of Facebook ad rejection reasons.

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facebook ad rejection

You read the rules, spent time optimizing target audience, double checked all the visual elements, and your Facebook ad is finally ready to go to market. You’re expecting the latest email from Facebook to be about billing details, and instead receive the dreaded (albeit common) rejection letter.

You’re left wondering how your your content have possibly violated the Community Standards. Turns out text like “Meet other seniors” or “Depression getting you down?” violates a “personal attributes” rule.

Directly addressing the user with terms like “you” or implications about identity like age, race, and gender aren’t permitted. So you remove that, only to find your ad rejected from the ad auction once again. There are hundreds of reasons the site can reject your ad.

You can quite literally spend hours pouring over Facebook’s Advertising policies, but we have a shortcut – Jane Manchun Wong put has together the most extensive list we’ve ever seen (click to enlarge).

facebook ad rejection reasons

Understandably, illegal content is rejected. You won’t find ads for drugs or counterfeiting services. Likewise, anything even kind of sexual or potentially offensive (like someone flipping the middle finger) violates the standards. No ads for mail order brides or anything the Bureau of Alcohol, Tobacco, Firearms and Explosives would regulate either.

Okay, so obviously you can’t advertise illegal things on the mainstream internet. Especially not when Facebook is asking users to respond to surveys about if the company is good for the world.

However, there’s some grey area once you move past obviously unacceptable content. QR codes, a popular ad novelty, are a reason for rejection. Likewise, if your ad features a picture of Mark Zuckerberg, it’ll get slapped down.

Feel like mentioning the spy cameras? Nope. Have an ad about lasers? Nah. Animals? DON’T EVEN THINK ABOUT IT. Oddly enough, Instagram references aren’t allowed either even though Facebook owns the company.

Although Facebook is trying to uphold their values about safety, voice, and equity, enforcement of these principles is often flawed.

Bra and underwear retailers struggle to get their ads approved even if the content is not sexual in nature. An ad by Harper Wilde, an online bra startup, featuring a plain bra on a colored background was rejected on the grounds that the link leads to a site featuring adult content.

Since Facebook rejects anything focused on a single body part or that is too zoomed in, exposed bodies on an underwear site certainly violate the terms. While Facebook is attempting to hold up a moral code of not offending users, implementation isn’t consistent.

Although Facebook technically has a link to appeal disapproved ads, users report the link is either broken, or returns an auto-generated response with no way to follow up with a person.

We can certainly appreciate that Facebook now bans the obnoxious “before-after” gifs of someone’s belly fat disappearing to the backdrop of a tape measure, and rejects blatantly offensive material.

facebook ad acceptable

Attempting to provide higher quality content that doesn’t shame or offend users is a noble goal.

But when everyday products can’t be advertised, and robots are enforcing grey area, it’s time for a better appeals process. At least now you know what not to include in your next Facebook ad, even if it is legit.

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Real Estate Technology

If your task lists are based on your email inbox, meet Moodo

(TECHNOLOGY NEWS) Moodo is helping people by removing the need to organize their organizers with the invention of their own task manager.

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There are plenty of devices and platforms out there that ensure productivity. However, using all of them at the same time will do just the opposite. That is why one company, Moodo, has found a solution.

They have developed a way to create task lists and schedule events all by starting with email.

Moodo was founded by Grant Watters and Jay Meistrich after they realized just how much time they wasted “organizing their organizational systems.” Even they recognized how many devices and separate tools they were using to keep up with their daily to-do lists.

Ultimately, it made them less productive as more time was spent task switching, tracking down content and translating it to team members than performing the tasks themselves. This led them to create Moodo, an application that deciphers tasks lists directly from your inbox.

Anyone can begin making outlines through Moodo. First, you start with your inbox. Users can sort, prioritize and organize emails based on their content. The tool allows users to make various outlines, where emails are dragged, dropped and saved as tasks.

Outlines can be viewed all together, or can be zoomed in and searched for specific content.

Additionally, users can match up their to-do lists with their calendars. Tasks can easily be placed into calendars to correspond with your schedule. It is a way to ensure that no tasks are overlooked or forgotten because they reside in more than one place.

Moodo is not only a great way to boost individual productivity, but also work ethic among a group. Multiple members on a team can view and edit task lists and calendars in real-time. Everyone can use their individual devices to collaborate. Moodo also works offline. Changes to any content will be synced once you go online again.

The company can ensure users’ privacy because none of the content passes through servers, instead it is stored on Google Drive. People can start using Moodo for free. It is also currently available on all devices.

So why not put your email to good use? With Moodo, everything works better when it works together.

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Real Estate Technology

Your home or office needs this $20 smart camera

(TECHNOLOGY) Whether for your office, home, home office, or listing, this $20 smart cam is a great secret weapon!

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google patent

Home security cameras are becoming standard equipment in many homes and offices these days, but some of the more popular ones still come with a hefty price tag. That’s where the Wyze Cam comes to the rescue. This simply designed device hit the market for $19.99 in 2017, and now the company offers an upgraded option for $29.99. (You can still buy the lower-cost version.)

Does this relatively cheap security camera hold up to pricier security options like Nest, Ring, and Amazon’s Cloud Cam? Tech experts seem to think so. Cnet appreciated features such as timelapse, the ability to turn off alerts, and its built-in carbon monoxide and smoke alarms. TechCrunch gave a thumbs up to its easy installation, software, and video quality.

So, if you’re a real estate agent, should you consider installing these affordable security tools in properties you’re trying to sell, especially empty homes that could be easy targets for vandals and burglars? The simple answer is yes: Wyze Cams are a low-cost way to protect these properties when no one is around. The longer answer is yes, but make sure you’re following the law in your state.

In Texas, for example, the so-called “one-party rule” requires at least one party to consent to recording conversations. In the case of a home listing, the person most likely consenting would be the seller. However in many states, including Texas, if the seller is not participating in the conversation being recorded, they cannot record the audio, only video. And they cannot install cameras in areas where the potential buyers would expect privacy, like the bathroom.

To protect yourself, buyers, and sellers, NAR advises that listing agents ask sellers if they’re using any kind of cameras or other surveillance equipment. If so, they should tell the buyer’s agent or include a notice in the listing so everyone is aware before entering the home. If you want to take it a step further, you can require sellers to inform you of any surveillance equipment in the home as part of their contracts.

A good rule of thumb if you’re a buyer’s agent: Assume you and your clients are being recorded anytime you tour a home. Some buyer’s agents are even directing clients to keep any opinions — good or bad — to themselves until safely out of any cameras’ reach so sellers don’t get the upper hand in negotiations (just make sure it’s done legally).

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