It is tricky to grasp the distinction between no-code and low-code. The two terms are often lumped together, but considering the disrupting influence these ideas have had in the tech world, the modern marketing professional ought to understand the difference if they want to explore this movement for themselves.

Both styles of programming are about expediting the app creation process, and enable the creation of surprisingly sophisticated code for your business without requiring any coding expertise.

Rather than focus on what these two styles are, they are more clearly distinguished by who they are for.

Jason Bloomberg of Forbes put it succinctly: “In the No-Code corner are the ‘citizen developers’ – business users who can build functional but generally limited apps without having to write a line of code. The Low-Code corner, in contrast, centers on professional developers, streamlining and simplifying their work – delivering enterprise-class applications with little or no hand-coding.”

Low-code refers to more complex tools that rely on the user having some understanding of programming to utilize. Stripe, a payment software, is an example of a low-code program, and seamlessly integrates with third party tools. Excel could even be considered low-code, considering how certain actions can be easily automated with some coding and math knowledge. But getting the most out of these programs is a challenge for programming outsiders and newcomers.

Enter no-code – much like Google Translate can help you communicate in a foreign language, the no-code movement is bridging the gap for innovators who have ideas but little to no coding experience.

As the name suggests, no-coders don’t have to learn a language in order to get started building automated processes. With tools like Zapier, creating a program relies on a simple graphic interface rather than written lines of text (which means no typing!)

That simplicity comes with tradeoffs, though. No-code expedites the process of writing more basic apps, and its offerings are fairly industry-specific.

(And just to add another layer of confusion, there are also “hybrids” like that sit somewhere in the middle between no- and low-code.)

You aren’t going to instantly turn into an expert hacker or anything, but if you want to build simple functions, like automated sequences based on incoming emails, no-code is a perfect choice.

All this to say, there are plentiful options in the codeless world for curious people of all skill levels. Yet ironically professional developers may stand to benefit the most from the no-code movement. Having these tools be widely available means potential clients are also able to explore, on their own, how their ideas translate to the app environment.

Or, as creator of MakerPad, Ben Tossell, puts it: “[No-code means that developers] won’t be wasting their time on projects that don’t work. People should have more conviction around the thing they’re trying to build before they speak to the developer.”

The potential for this technology still has yet to be fully unlocked but as it matures and becomes more well known, it’s sure to keep changing the tech game. If you’ve ever been curious about the power of code but are hesitant to spend months studying a programming language, there has never been a better time to dive in.

If repetitive tasks and checklists are part of your daily workflows, there’s a new tool, which says it can “supercharge your team’s processes.” Macro is a product that lets you create checklists to document workflows, assign tasks to team members, and automate common actions.

Macro checklists are designed to let you complete various tasks in a single tab. Once you’re signed up, you can view and create all your checklists in the “Library” section. To create a new checklist, you simply select the “Create New” button on the top right.

In the Checklist Editor, you can configure your checklist to fit the process that best works for you. You can build a comprehensive workflow by adding a task-type menu, form, or file upload field.

Macro checklists let you use variables to set up custom fields that will be filled out by anyone who runs your checklist. This helps enable templated actions you can use over and over again. For instance, you can create a variable called “Name”. If you’re sending out a Welcome email for your subscription service, you can add the “Name” variable to it, and the name of the new subscribers will then automatically appear in the email.

After your checklist is ready, you can hit save and start adding automation to your checklist by defining a trigger and its action. For example, you can pre-define which tasks are assigned to a certain team member. So, when a checklist is run, it will automatically be assigned to that person. You can even specify dependencies for each task. If Task A and Task B need to be completed before Task C can begin, they will remain inactive until the dependent tasks are marked as complete.

When your checklist is polished and ready, you can invite people to view or edit it. And, after you start running your first checklist, you can use Macro’s built-in reporting to keep track of your progress and view metrics in the Tracking section. From there, you can see what tasks are completed and which ones are pending. If needed, you can also set deadlines for each checklist and reminders for each task.

Macro also offers templates for common use cases, such as employee and customer onboarding, podcast workflow, and new candidate on-site process. Right now, it is still in public beta so it’s free to use. On the company’s website, it says Macro “will always offer a free version.” However, what features the “free plan” will include aren’t clear, but enterprise plans will be announced soon.

Overall, Macro is easy to use, and it packs a lot of punch in a neat little tool. If you’d like to give it a test drive, you can sign up on the company’s website.

Owning a second home can be a lucrative investment, especially when the market goes up. Having your dream home near one of your favorite vacation spots can provide you a quick getaway without the hassle of having to find good deals and accommodations.

However, owning a second home is a huge financial decision. And, unless planned out properly, you could end up with plenty of surprising expenses your pocketbook isn’t ready to handle.

But, if that cabin in the woods or beach house retreat is a must-have, you could purchase part of a home with Pacaso. Pacaso is a marketplace for second homes, and it’s rethinking the timeshare model and nixing out the middleman.

Founded by CEO Austin Allison and Zillow Co-founder Spencer Rascoff, Pacaso says it’s “the modern way to buy and own a second home.” With them, you share joint ownership of a property with up to 8 other people so you’re able to get a second home for ⅛ of the cost.

How does Pacaso work?

You look through the company’s listings to shop for your perfect home. If what you are looking for isn’t on there, you can search for a listing on any real estate website and share it with them. If they decide the property is a match for the company, they will partner with you to purchase up to half of the property.

After you’ve chosen your home, Pacaso will create a property LLC for the home, referred to as the Pacaso home LLC. At the same time, they will remarket remaining shares, vet co-owners, and handle all the sales details and closing paperwork. Buyers can purchase from ⅛ to ½ of all shares. Then, at closing, the collective owners own 100% of the property.

The company also takes care of furnishings, repairs, utilities, and property management. And, once you’re ready to enjoy your new second home, owners can book a stay using the Pacaso app.

How is Pacaso different from a traditional timeshare?

In a timeshare, you are usually buying the rights to use a property for a set amount of time so you don’t necessarily own the property itself. With Pacaso, you’re buying shares of a real estate property so you have true real estate ownership.

Timeshares give you the right to use that property during a specific range of dates. With each Pacaso share, you get 44 nights per year. Since you aren’t locked to a specific time frame, you have the flexibility to plan your vacation whenever you want.

Also, Pacaso streamlines the resale process. You work with a real estate agent, and you set the selling price. So, you don’t need to settle for what the timeshare resale market sets for you.

If owning a second home is on top of your list, but the large financial burden is what’s holding you back, Pacaso might seem the right thing for you. You can still get that dream home, but for a fraction of the cost, and still enjoy all the second homeowner benefits.