Connect with us

Real Estate Technology

Toronto neighborhood of the future gets canceled, thanks COVID-19

(REAL ESTATE TECHNOLOGY) Google partner company cancels technological utopia project in Toronto, Ontario, amid pandemic financial uncertainty. Damn you COVID-19!

Published

on

toronto quayside

Sidewalk Labs has announced the termination of a new-age urban paradise to be built in the world’s societal paradise due to the pandemic-induced apocalypse: the new-and-improved Quayside, Canada will not be.

The project was a 12-acre technological utopian neighborhood on the Toronto eastern waterfront. Sidewalk Toronto would combine “forward-thinking urban design and new digital technology to create people-centred neighbourhoods that achieve precedent-setting levels of sustainability, affordability, mobility, and economic opportunity.”

The project was a collaborative effort between Sidewalk Labs, an urban innovation company owned by Alphabet (the parent company of Google) and Waterfront Toronto, the local nonprofit steward of the area. Launched in October 2017, Sidewalk Labs committed to a $50 million USD investment for initial planning and testing.

According to the announcement by Sidewalk Labs CEO Daniel Doctoroff, the work completed to date on Quayside “represent[s] a meaningful contribution to the work of tackling big urban problems, particularly in the areas of affordability and sustainability. This is a vital societal endeavor, and Sidewalk Labs will continue our work to contribute to it.”

Sidewalk Labs has made many a grandiose proclamation for the contributions of this project to inspire new models for sustainable transportation, waste management, and affordable housing. But the execution of this vision has not been without controversy. The project has been criticized over the years by Toronto residents for its dubious regard to privacy standards and personal data collection, such as motion-sensor cameras to track people’s movements and manage transportation accordingly. At one point, Sidewalk Labs proposed to expand the project to a 350-acre plot of undeveloped land.

Despite Sidewalk Labs emphasis on the importance of the project and its significance in the context of the social and physical shifts the world has made to adapt to COVID-19, the announcement gave no indication that the project will be reinitiated at a later time.

For now, the announcement only indicates that Sidewalk Labs will continue other internal projects and external investments. Some of Sidewalk Labs other projects include Proto-Model X (PMX), a digital model for manufacturing tall timber buildings, and a Clean Recycling pilot to help apartment habitants improve waste and recycling habits. Sidewalk Labs also invests in other companies working on the front lines of urban innovation.

While the world may be no worse for the wear without a heated-sidewalk Zion, the project cancellation is definitely a disappointment. I was really looking forward to moving to Google Town after coronavirus decimates my local population and economy.

Heather Buffo is a Cleveland native, a recovering Bostonian, and an Austin newbie. Heather is the Venture Growth & Partnerships Lead at Republic where she works with partners in private investing to democratize access to capital for entrepreneurs. Heather studied neurobiology at Harvard University, and is a City Year Boston AmeriCorps alum. She likes to write for AG, drink Austin beer, and ride around town on her road bicycle. His name is Pippin. Say hello if you see them.

Real Estate Technology

Secret list of reasons why your Facebook ad was rejected

(SOCIAL MEDIA) Save your marketing team time with this secret list of Facebook ad rejection reasons.

Published

on

facebook ad rejection

You read the rules, spent time optimizing target audience, double checked all the visual elements, and your Facebook ad is finally ready to go to market. You’re expecting the latest email from Facebook to be about billing details, and instead receive the dreaded (albeit common) rejection letter.

You’re left wondering how your your content have possibly violated the Community Standards. Turns out text like “Meet other seniors” or “Depression getting you down?” violates a “personal attributes” rule.

Directly addressing the user with terms like “you” or implications about identity like age, race, and gender aren’t permitted. So you remove that, only to find your ad rejected from the ad auction once again. There are hundreds of reasons the site can reject your ad.

You can quite literally spend hours pouring over Facebook’s Advertising policies, but we have a shortcut – Jane Manchun Wong put has together the most extensive list we’ve ever seen (click to enlarge).

facebook ad rejection reasons

Understandably, illegal content is rejected. You won’t find ads for drugs or counterfeiting services. Likewise, anything even kind of sexual or potentially offensive (like someone flipping the middle finger) violates the standards. No ads for mail order brides or anything the Bureau of Alcohol, Tobacco, Firearms and Explosives would regulate either.

Okay, so obviously you can’t advertise illegal things on the mainstream internet. Especially not when Facebook is asking users to respond to surveys about if the company is good for the world.

However, there’s some grey area once you move past obviously unacceptable content. QR codes, a popular ad novelty, are a reason for rejection. Likewise, if your ad features a picture of Mark Zuckerberg, it’ll get slapped down.

Feel like mentioning the spy cameras? Nope. Have an ad about lasers? Nah. Animals? DON’T EVEN THINK ABOUT IT. Oddly enough, Instagram references aren’t allowed either even though Facebook owns the company.

Although Facebook is trying to uphold their values about safety, voice, and equity, enforcement of these principles is often flawed.

Bra and underwear retailers struggle to get their ads approved even if the content is not sexual in nature. An ad by Harper Wilde, an online bra startup, featuring a plain bra on a colored background was rejected on the grounds that the link leads to a site featuring adult content.

Since Facebook rejects anything focused on a single body part or that is too zoomed in, exposed bodies on an underwear site certainly violate the terms. While Facebook is attempting to hold up a moral code of not offending users, implementation isn’t consistent.

Although Facebook technically has a link to appeal disapproved ads, users report the link is either broken, or returns an auto-generated response with no way to follow up with a person.

We can certainly appreciate that Facebook now bans the obnoxious “before-after” gifs of someone’s belly fat disappearing to the backdrop of a tape measure, and rejects blatantly offensive material.

facebook ad acceptable

Attempting to provide higher quality content that doesn’t shame or offend users is a noble goal.

But when everyday products can’t be advertised, and robots are enforcing grey area, it’s time for a better appeals process. At least now you know what not to include in your next Facebook ad, even if it is legit.

Continue Reading

Real Estate Technology

By now, all brokerages should be using Click-To-Call tech

Click-to-call tech is not just a sales tool, but an expectation of consumers, leading to a much healthier pipeline.

Published

on

click-to-call technology

Consumers are doing more and more online these days – but that doesn’t mean that the era of the phone call has ended. In fact, research is confirming that, when people are shopping or looking for a service, they often combine mobile web searching with a phone call to the business. Users first research the products online on their mobile device, then call the business to get more details or make the purchase.

That is why having a click-to-call option on your mobile website or app is more important than ever.

Invoca reports that 45 percent of all calls to businesses are inspired by a mobile search, compared to just 9 percent of phone calls prompted by a desktop search.

A study in the UK found that 94 percent of customers expect that your site will have a call-to-click option, and we would suggest the findings would be similar in America.

redfin-tap-for-help1

In a survey of 1500 mobile users, 42 percent of users reported that they had used click-to-call, usually because they simply wanted to speak to a real person. Needing a fast answer to a question, or wanting more information than was listed on the website were two other oft-cited motivations for using click-to-call.

And these calls aren’t just casual chats – more often than not, they are inquiries that lead to sales. Click-to-call phone calls last an average of six minutes, with a high rate of sales conversion.

Mobile phone call conversation rates are four times higher than desktop. Take pause to think about that.

While the benefits of having a click-to-call option are obvious, it’s also important to note that not having click-to-call could actually hurt your business.

The study found that customers are more likely to trust a business when they list a phone number; a business with an unlisted phone number makes customers suspicious and unlikely to buy. The aforementioned UK study found that about a third of customers will actually be frustrated, annoyed, or disappointed if you don’t have click-to-call.

With an estimated $1.94 trillion in sales coming from click-to-calls by 2019, there’s really not excuse not to have it.

This story was first published in 2016.

Continue Reading

Real Estate Technology

How deepfake images could infiltrate the market

(REAL ESTATE TECH NEWS) The rise in quality of deepfakes has even lead to the development of fake images in geography and housing. Here’s what to look out for.

Published

on

A digital map open on a computer, where one has to be wary of fake images.

With the onset of the computer age, we have seen a great deal of false information spreading around the world. From photoshopped images to presidents broadcasting fake information, there is a lot to be wary of. The internet is rife with data that truly needs to be verified at any given turn. The dangerous part is not only what people can do with that information, but also how they can hide things with it.

Satellite imagery has been on the rise for a few decades. An image that is already grainy and hard to see would be child’s play to alter. Maybe even to create from scratch. Tagging GPS coordinates are a simple alteration inside of photoshop too. Fakes, upon fakes, upon fakes.

In 2019, the US military warned about the possibility of fake geographical information being perpetuated across the internet. It then actually came true to the embarrassment of the Chinese government. Satellite “evidence” was used to report detention camps hidden away in the countries. The “camps” turned out to be re-education facilities for China’s mentally deviant populace. However, that’s another rabbit hole to run down. The point here is that the images that were released in 2015 showed absolutely no facility and then pictures in 2018 showed a massive facility.

An assistant professor, Bo Zhao, with the University of Washington decided to illustrate this again with a study. His opinion was “the first step to tackling these issues is to make people aware there’s a problem in the first place”. He and his colleagues published a paper on “deep fake geography.”

They conducted experiments in generating and detecting imagery for suburban homes, which clearly demonstrated the affect of this technology on our economy. They were able to easily convert the shape and layout of a neighborhood in their images.

From this work we have a few new terms to be aware of. Threats of “paper towns” and “trap streets” are two of the new resounding terms. These new ideas can lead to a modicum of potential issues. The team actually created a software that has the ability to create these fake images. They did the work themselves, leading one to believe that the basic knowledge is there for anyone with a little know-how.

The moral of the story is, don’t trust anything from the internet. It’s all an opinion coming from some other flawed human being, and you don’t ever really know why people are putting that information out there. Always know and check your sources.

Continue Reading
Advertisement

Our Partners

Get The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox!

Still Trending

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox