Your business, your customers and you. You don’t want to lose the customers you have and yet at the same time you need to cast your net into the waters and bring in new clients.
How you manage to accomplish that may spell the difference between your success or failure. In the pre-social media days, customer engagement relied on good service and common courtesy. Now customer engagement means just that: using a variety of social media tools as a means to augment great customer service.
UserEngage is the latest startup whose objective is to offer a real-time customer and user engagement tool for big and for small businesses, designed for maximizing conversion rate and user satisfaction. Among other features, it provides a live chat feature which enables visitor data tracking.
By its own accord, UserEngage “gives you insight into your users.” Learn who they are, what they came for and take action based on their profile. Personalized messages are more effective and will increase traffic and engagement in your site.
It’s like the next best thing to being there. UserEngage is one place for the entire business to see and talk to customers. A combination of elements: Live conversations, targeted messages to website visitors and the ability to analyze users. If you’re a business and you want to remain on good terms with your client base it just makes sense you want to maintain contact on a variety of levels.
UserEngage looks to provide managers with real-time data on their customers’ behavior, to store them and provide you analytics.
According to a recent Gallup report, engaged customers are 23% more likely to buy your products and they do come back more often. Besides, taking care of your current customers is cheaper than acquiring new ones. In short, they are the ideal customers to have. So why so many companies have problems with losing customers? Because unfortunately, engagement isn’t as simple as it may seem. You need a correct strategy, but it’s ultimately worth it in the long run.
Face it, there’s no discounting embracing your client base. UserEngage may not get you an invite to dinner but certainly the potential is there to get them back in your front door.
