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Will bot generated copy get you in trouble with John Conner?

(REAL ESTATE TECHNOLOGY) Bot or not? A new Chrome extension tattles on business owners using computer-generated headlines, but are you in any danger of it?

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ai artificial intelligence

Are you a robot?

Close your eyes and squeeze both temples at once to bring up your spec sheet and memory usage—that should tell you pretty reliably.

If you saw ‘Yep, you a BOT’, remain where you are, and the dystopian anti-replicant squad will be there to dispatch you shortly. If you only saw the back of your eyelids, keep reading.

Siri, Alexa, and whatever the hell we’re supposed to call the Google response thing haven’t done as much to calm anti-AI* sentiment as you might think. As much as people love convenience, very few of us are actively enthusiastic about our smart TVs picking up on keywords in our conversations to sell us better. Resignation and acceptance are two different things!

As a business-owner, it strongly behooves you to know the difference and shove your personal-professional meter hard in the direction of the latter. To that end, several CEOs opt to cut out the consultant middle-man, and just use programs to generate headlines that generate that brand-love, and the clicks that get them there faster.

Is it just me or does it seem like business owners are relying on what consumers are only rolling their eyes at having to bear?

It’s not.

So you need to understand why a new Chrome extension to detect bot-written content can and will ruin your day if you’re not being smart about smart-text. GP True or False is an application that looks at text, and gives you a percentage of how likely said content was to have been written by man or by mech.

Sounds kinda fun, no?

That’s what this app is for after all, it’s for people to use for ‘Huh, so this is how bots write’ type stuff. The creator himself embraces AI usage, and even the author of the article I read this news from uses machine-made headlines. But I’m decidedly anti-fun, so let’s set a scene where this extension can ruin your day.

Your brand is making waves, you’ve been cool about the materials you work with digitally and physically, and the buzz is bringing in the dolla dolla bills you need.

Then a YouTuber decides you’re taking too much business away from one of their sponsors, and they go digging for whatever dirt they can. You and any staff you’ve ever had have lived like ascetic monks, and never said or done anything cringey or cancel-worthy for all of your days. Your halos are literally in the mail.

So the only thing anyone can look at is…analysing your site to see if you use bots to augment your content.

And there it is.

General news spreaders, vloggers, bloggers, and the like, like yours truly aren’t always out to get you. But if a competitor seizes on your bot use with an ‘Unlike company WY, we at Unicorn Figurine Inc use a human touch’, your customer trust levels can take a pretty big hit, even if the backlash gets its own rebuttals.

So do you need to scrap all your bots and go back to content teams attempting to create title templates based on fast-paced changing tastes? Pshh. No.

What kind of d-bag would tell you to abandon a perfectly good tool just because late-stage capitalism is putting everyone on edge?

I’m the kind of d-bag who’ll just tell you that A: Mud slinging from this is something to look out for, and B: If you’re conducting business like a smart and decent human being, that mud will wipe right off.

Are you prepared for bad bot-press? Do you take care of the customers you already have while you’re courting new ones? Is your idea of addressing controversy something other than ‘Well we’re not the ONLY ones who do this’?

Then you’re probably good to go.

If you answered no, you need to boot up some new strategies and procedures…and maybe keep away from water.

You can't spell "Together" without TGOT: That Goth Over There. Staff Writer, April Bingham, is that goth; and she's all about building bridges— both metaphorically between artistry and entrepreneurship, and literally with tools she probably shouldn't be allowed to learn how to use.

Real Estate Technology

Should digital assistants have empathy? Big investors say yes

(REAL ESTATE TECHNOLOGY) Bonding with your digital assistant might be more likely than you expect with ElliQ. The rising numbers of AI assistants have created unique interactions.

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ElliQ assistant

It sounds crazy to think that you could form an actual bond with something like Siri or Alexa, but actually, humans are pretty dang good at forming emotional connections to machines. For instance, a Canadian company threw an entire retirement party for five mail delivery bots. People will use Roombas as a substitute for companionship, not unlike a cat or dog. Humans just seem to enjoy connection – even if it’s with a lifeless robot.

Intuition Robotics is taking this desire for emotional connection a step further by working to create digital assistants that can more easily bond with their human companions. At the moment, their biggest product is ElliQ, a robotic digital assistant designed to bond with eldery users. In fact, according to Intuition Robotics, their average demographic falls between ages 78 – 97.

And ElliQ seems to be doing its job. The company reports that customers interact with ElliQ regularly throughout the day, even holding conversations with the machine, and are more likely to listen to ElliQ’s suggestions, which often include proactive behavior like getting outdoors or eating more vegetables.

By working to create a more empathetic and emotional digital AI, Intuition Robotics has started to discover a whole world of new possibilities. And they’re just getting started, having recently raised another $36 million to continue research.

One of their plans? Combining these empathetic digital assistants with the automotive industry.

Imagine an assistant that could suggest you pull over when it senses you’re getting drowsy, or provide something to talk to during longer drives. Plus, unlike ElliQ, which stays put while you move around, you and the assistant will be together in a car, making it easier for the AI to learn your preferences and habits.

Of course, this is just the tip of the iceberg for Intuition Robotics, which has recently majorly expanded its workforce. A digital assistant that can provide a better emotional connection to humans has a world of possible applications, from nursing homes to elementary schools.

Don’t get me wrong, there are plenty of reasons to be worried about a more empathetic AI – the marketing capabilities alone are something I’m side-eyeing. That said, humans have been befriending vacuum cleaners and we’ve turned out alright, so for now, let’s focus on the positive possibilities that could come with tech from companies like Intuition Robotics.

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Real Estate Technology

Private browsing will be pushed into the mainstream this fall – ready?

(TECHNOLOGY) Private browsing is making strides, and your entire company should be pushing for all teams to use the new features.

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private browsing

Browser privacy is at the forefront of many consumers’ concerns in a digitally advanced world, so it’s no surprise that companies like Apple and Firefox are expanding their browsing features to encompass more aggressive privacy options. According to Digiday, that push will happen early this fall.

A private browsing company called Neeva will also feature in this fall endeavor, encouraging a shift to their product (an ad-free, subscription-based browser) alongside Apple and Firefox. Neeva would theoretically charge a “minimum” of four dollars per month, allowing users to experience a much more private web browsing experience for far less than the abstract cost of more traditional options.

Neeva’s fundraising fervor can be, in part, attributed to the success of Brave, a similarly privacy-focused browser that makes use of Tor to protect unwitting users from unfriendly data inquiries.

Apple’s foray into more extreme privacy options comes in the form of “Apple Private Relay,” which is a feature that can prevent websites from viewing the identity of a visitor.

Firefox’s approach is a bit more platform-centered, with its initiatives including more active showcasing of its built-in VPN and safety features.

Digiday acknowledges that privacy-forward browsing has been available for years, but it tends to reside “mostly on the fringes of society,” with browsers like Tor succumbing to slow load times and stereotypes regarding things like criminal activity and a disproportionately high conspiracy theorist population.

But data privacy is extremely important, now more than ever – and dispelling those stereotypes in favor of education is crucial if the public is going to shift away from browsers and browsing habits that, respectively, look pretty and feel convenient while continuing to endanger and victimize consumers.

For a company like Apple to be moving toward an increase in privacy feels like a paradigm shift – if for no other reason than when Apple makes moves, everyone else tends to sit up and pay attention. Firefox’s push may be a little less surprising given the features built into the browser, but the timing isn’t a coincidence.

Private browsing, at least to those who know it best, has mainstream value, and it’s on its way.

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Real Estate Technology

Secret list of reasons why your Facebook ad was rejected

(SOCIAL MEDIA) Save your marketing team time with this secret list of Facebook ad rejection reasons.

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facebook ad rejection

You read the rules, spent time optimizing target audience, double checked all the visual elements, and your Facebook ad is finally ready to go to market. You’re expecting the latest email from Facebook to be about billing details, and instead receive the dreaded (albeit common) rejection letter.

You’re left wondering how your your content have possibly violated the Community Standards. Turns out text like “Meet other seniors” or “Depression getting you down?” violates a “personal attributes” rule.

Directly addressing the user with terms like “you” or implications about identity like age, race, and gender aren’t permitted. So you remove that, only to find your ad rejected from the ad auction once again. There are hundreds of reasons the site can reject your ad.

You can quite literally spend hours pouring over Facebook’s Advertising policies, but we have a shortcut – Jane Manchun Wong put has together the most extensive list we’ve ever seen (click to enlarge).

facebook ad rejection reasons

Understandably, illegal content is rejected. You won’t find ads for drugs or counterfeiting services. Likewise, anything even kind of sexual or potentially offensive (like someone flipping the middle finger) violates the standards. No ads for mail order brides or anything the Bureau of Alcohol, Tobacco, Firearms and Explosives would regulate either.

Okay, so obviously you can’t advertise illegal things on the mainstream internet. Especially not when Facebook is asking users to respond to surveys about if the company is good for the world.

However, there’s some grey area once you move past obviously unacceptable content. QR codes, a popular ad novelty, are a reason for rejection. Likewise, if your ad features a picture of Mark Zuckerberg, it’ll get slapped down.

Feel like mentioning the spy cameras? Nope. Have an ad about lasers? Nah. Animals? DON’T EVEN THINK ABOUT IT. Oddly enough, Instagram references aren’t allowed either even though Facebook owns the company.

Although Facebook is trying to uphold their values about safety, voice, and equity, enforcement of these principles is often flawed.

Bra and underwear retailers struggle to get their ads approved even if the content is not sexual in nature. An ad by Harper Wilde, an online bra startup, featuring a plain bra on a colored background was rejected on the grounds that the link leads to a site featuring adult content.

Since Facebook rejects anything focused on a single body part or that is too zoomed in, exposed bodies on an underwear site certainly violate the terms. While Facebook is attempting to hold up a moral code of not offending users, implementation isn’t consistent.

Although Facebook technically has a link to appeal disapproved ads, users report the link is either broken, or returns an auto-generated response with no way to follow up with a person.

We can certainly appreciate that Facebook now bans the obnoxious “before-after” gifs of someone’s belly fat disappearing to the backdrop of a tape measure, and rejects blatantly offensive material.

facebook ad acceptable

Attempting to provide higher quality content that doesn’t shame or offend users is a noble goal.

But when everyday products can’t be advertised, and robots are enforcing grey area, it’s time for a better appeals process. At least now you know what not to include in your next Facebook ad, even if it is legit.

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