Will bot generated copy get you in trouble with John Conner?

Are you a robot?

Close your eyes and squeeze both temples at once to bring up your spec sheet and memory usage—that should tell you pretty reliably.

If you saw ‘Yep, you a BOT’, remain where you are, and the dystopian anti-replicant squad will be there to dispatch you shortly. If you only saw the back of your eyelids, keep reading.

Siri, Alexa, and whatever the hell we’re supposed to call the Google response thing haven’t done as much to calm anti-AI* sentiment as you might think. As much as people love convenience, very few of us are actively enthusiastic about our smart TVs picking up on keywords in our conversations to sell us better. Resignation and acceptance are two different things!

As a business-owner, it strongly behooves you to know the difference and shove your personal-professional meter hard in the direction of the latter. To that end, several CEOs opt to cut out the consultant middle-man, and just use programs to generate headlines that generate that brand-love, and the clicks that get them there faster.

Is it just me or does it seem like business owners are relying on what consumers are only rolling their eyes at having to bear?

It’s not.

So you need to understand why a new Chrome extension to detect bot-written content can and will ruin your day if you’re not being smart about smart-text. GP True or False is an application that looks at text, and gives you a percentage of how likely said content was to have been written by man or by mech.

Sounds kinda fun, no?

That’s what this app is for after all, it’s for people to use for ‘Huh, so this is how bots write’ type stuff. The creator himself embraces AI usage, and even the author of the article I read this news from uses machine-made headlines. But I’m decidedly anti-fun, so let’s set a scene where this extension can ruin your day.

Your brand is making waves, you’ve been cool about the materials you work with digitally and physically, and the buzz is bringing in the dolla dolla bills you need.

Then a YouTuber decides you’re taking too much business away from one of their sponsors, and they go digging for whatever dirt they can. You and any staff you’ve ever had have lived like ascetic monks, and never said or done anything cringey or cancel-worthy for all of your days. Your halos are literally in the mail.

So the only thing anyone can look at is…analysing your site to see if you use bots to augment your content.

And there it is.

General news spreaders, vloggers, bloggers, and the like, like yours truly aren’t always out to get you. But if a competitor seizes on your bot use with an ‘Unlike company WY, we at Unicorn Figurine Inc use a human touch’, your customer trust levels can take a pretty big hit, even if the backlash gets its own rebuttals.

So do you need to scrap all your bots and go back to content teams attempting to create title templates based on fast-paced changing tastes? Pshh. No.

What kind of d-bag would tell you to abandon a perfectly good tool just because late-stage capitalism is putting everyone on edge?

I’m the kind of d-bag who’ll just tell you that A: Mud slinging from this is something to look out for, and B: If you’re conducting business like a smart and decent human being, that mud will wipe right off.

Are you prepared for bad bot-press? Do you take care of the customers you already have while you’re courting new ones? Is your idea of addressing controversy something other than ‘Well we’re not the ONLY ones who do this’?

Then you’re probably good to go.

If you answered no, you need to boot up some new strategies and procedures…and maybe keep away from water.