Connect with us

Real Estate Technology

Will bot generated copy get you in trouble with John Conner?

(REAL ESTATE TECHNOLOGY) Bot or not? A new Chrome extension tattles on business owners using computer-generated headlines, but are you in any danger of it?

Published

on

ai artificial intelligence

Are you a robot?

Close your eyes and squeeze both temples at once to bring up your spec sheet and memory usage—that should tell you pretty reliably.

If you saw ‘Yep, you a BOT’, remain where you are, and the dystopian anti-replicant squad will be there to dispatch you shortly. If you only saw the back of your eyelids, keep reading.

Siri, Alexa, and whatever the hell we’re supposed to call the Google response thing haven’t done as much to calm anti-AI* sentiment as you might think. As much as people love convenience, very few of us are actively enthusiastic about our smart TVs picking up on keywords in our conversations to sell us better. Resignation and acceptance are two different things!

As a business-owner, it strongly behooves you to know the difference and shove your personal-professional meter hard in the direction of the latter. To that end, several CEOs opt to cut out the consultant middle-man, and just use programs to generate headlines that generate that brand-love, and the clicks that get them there faster.

Is it just me or does it seem like business owners are relying on what consumers are only rolling their eyes at having to bear?

It’s not.

So you need to understand why a new Chrome extension to detect bot-written content can and will ruin your day if you’re not being smart about smart-text. GP True or False is an application that looks at text, and gives you a percentage of how likely said content was to have been written by man or by mech.

Sounds kinda fun, no?

That’s what this app is for after all, it’s for people to use for ‘Huh, so this is how bots write’ type stuff. The creator himself embraces AI usage, and even the author of the article I read this news from uses machine-made headlines. But I’m decidedly anti-fun, so let’s set a scene where this extension can ruin your day.

Your brand is making waves, you’ve been cool about the materials you work with digitally and physically, and the buzz is bringing in the dolla dolla bills you need.

Then a YouTuber decides you’re taking too much business away from one of their sponsors, and they go digging for whatever dirt they can. You and any staff you’ve ever had have lived like ascetic monks, and never said or done anything cringey or cancel-worthy for all of your days. Your halos are literally in the mail.

So the only thing anyone can look at is…analysing your site to see if you use bots to augment your content.

And there it is.

General news spreaders, vloggers, bloggers, and the like, like yours truly aren’t always out to get you. But if a competitor seizes on your bot use with an ‘Unlike company WY, we at Unicorn Figurine Inc use a human touch’, your customer trust levels can take a pretty big hit, even if the backlash gets its own rebuttals.

So do you need to scrap all your bots and go back to content teams attempting to create title templates based on fast-paced changing tastes? Pshh. No.

What kind of d-bag would tell you to abandon a perfectly good tool just because late-stage capitalism is putting everyone on edge?

I’m the kind of d-bag who’ll just tell you that A: Mud slinging from this is something to look out for, and B: If you’re conducting business like a smart and decent human being, that mud will wipe right off.

Are you prepared for bad bot-press? Do you take care of the customers you already have while you’re courting new ones? Is your idea of addressing controversy something other than ‘Well we’re not the ONLY ones who do this’?

Then you’re probably good to go.

If you answered no, you need to boot up some new strategies and procedures…and maybe keep away from water.

You can't spell "Together" without TGOT: That Goth Over There. Staff Writer, April Bingham, is that goth; and she's all about building bridges— both metaphorically between artistry and entrepreneurship, and literally with tools she probably shouldn't be allowed to learn how to use.

Real Estate Technology

Google Nest: A sneak peek of the new and improved version

(REAL ESTATE TECHNOLOGY) The secretive Google Nest speaker has been leaked. It looks fantastic and sleek–but will it sound better?

Published

on

Google Nest

There’s no denying that Google Nest has done a lot to make the modern smart home accessible and easy to set up, but the common consensus remains that the system doesn’t quite meet the audio demands of many users. Thanks to leaked photos of a new Google speaker, it seems that those demands are to be addressed.

The photos originated from a regulatory establishment in Japan, and while there isn’t anything to see in the way of press from Google as of now, it’s clear that the device is the upcoming Nest speaker associated with Google’s smart home line.

Google Nest–an amalgam of the aptly named Nest and Google Home–is a series of smart devices poised to turn any house into a fully functioning smart home. While the Google Home setup includes a hub that includes built-in speakers to report various metrics and information depending on your preferences, the actual sound fidelity was, reportedly, somewhat lacking.

And, even though the Nest Mini improved upon Google Home’s audio flaws, it still left something to be desired–a space that, ideally, the Nest speaker will fill.

9 to 5 Google also points out that the sound disparity between different iterations of the Nest Mini shows vast improvement in terms of audio output and overall quality, so it seems appropriate to assume that the Nest speaker–with larger dimensions and more advanced architecture than the the most recent Nest Mini–will vastly outshine Google’s audio solutions thus far.

As for the speaker itself, Google seems to have grown away from both the conical Google Home device and the Google Home hub in favor of an oval, cloth-covered speaker that seems reminiscent of the Nest Mini’s overall presentation. There are a couple of design updates, too–the mute button is now a switch, and there’s a lot more rubber on this rendition of the speaker.

Users will be able to use a standard wall outlet to power the speaker, a design choice that may raise some questions since it detracts from the otherwise sleek presentation.

Google has yet to list the speaker on its website, but it’s worth noting that the Google Home, formerly listed alongside the Nest Mini, is no longer available. If you have a smart home endowed with Google products and you’re looking to upgrade, keep an eye out for the Nest speaker in the coming months.

Continue Reading

Real Estate Technology

Instagram now allows you to pin comments

(REAL ESTATE TECHNOLOGY) Instagram introduces pinned comments; with this feature comes possibility for positivity in an overwhelmingly negative space.

Published

on

instagram pins

Bad press is forthcoming and constant in any industry, and social media often bears the brunt of such negativity. Perhaps that’s why Instagram, following in YouTube’s footsteps, now offers the option to pin comments under posts.

Pinning a comment typically refers to placing said comment at the very top of the comment section (say “comment” one more time, I dare you). However, Instagram comment-pinning doesn’t just apply to the comment section itself: Any pinned comments will appear directly under the post when scrolling, negating the need to open the thread at all.

This is incredibly handy for anything from highlighting positive user reviews to calling out a voice that mimics or adds to the message you hoped to send with your initial post. In fact, the applications here are virtually endless; Lifehacker even suggests using the pin feature to update followers on winners of virtual give-aways or other competitions, for example.

To pin a comment, you’ll need to use the Instagram mobile app on Android or iPhone. Once at the comment you want to pin, you can swipe from right to left over the comment and then tap the thumbtack icon that appears. Keep in mind that you can’t pin a comment from your feed–you’ll have to open the comments section by tapping the top comment before you can adjust anything.

Removing a pinned comment is as simple as swiping left and then tapping the pin again.
You can’t use the Instagram website to pin comments, but that shouldn’t come as a huge surprise given Instagram’s limited functionality on desktop. Both iOS and Android users should be able to access the pin feature immediately, but if you find your Instagram app doesn’t allow it, try updating and restarting. Instagram is set to roll the feature out universally, so you shouldn’t have to wait.

Being able to call attention to community voices is especially important in 2020, and Instagram’s implementation of this feature couldn’t be more timely. It’s clear that there are substantial marketing and outreach implications for pinned comments, but this is also a chance for users to highlight culturally significant standpoints or alternative positions where appropriate. As people begin engaging with this feature in earnest, we can only hope to see it used in such a capacity.

Continue Reading

Real Estate Technology

Send personalized, automated texts to your customers with Respond Flow

(REAL ESTATE TECHNOLOGY) Respond Flow is the new “Mailchimp of SMS”, allowing you to easily automate personalized text conversations with your customers.

Published

on

CRM Respond Flow

CRM solutions in 2020 are all over the place, but one factor among them has not changed: the engagement aspect. This is something that Respond Flow, an SMS-based CRM tool, hopes to address by helping you craft realistic, convenient messages to make your customers feel valued.

Respond Flow is, self-admittedly, the “MailChimp of SMS”. This means that they cover everything from your location-based phone number to your marketing resources and strategies, all of which are available from an easy-to-use dashboard.

It’s a lofty comparison to be sure, but while Respond Flow doesn’t incorporate the web-hosting aspect of customer management that one finds in MailChimp, it more than makes up for that discrepancy through customer engagement, thereby earning its place in the CRM line-up on principle.

Respond Flow also leans into the personalized communication style that many brands have embraced in the last few years. Perhaps one of the most obnoxious aspects of any automated communique is that feeling of being just another number on a list; this is something the company is clearly aware of.

Instead of making customers feel like cash resources, Respond Flow allows you to reach out to or engage with customers at all hours–a process for which you can control the parameters from your Respond Flow dashboard. The best part of this system is that Respond Flow allows you to create lists of customers that, based on your interactions with them, enables custom content depending on those customers’ preferences.

Respond Flow also boasts a bevy of other features that make your life substantially easier. These include everything from social media integration and mobile app support–you know, the things you expect in 2020–to the aforementioned list feature and some customization options to help customers feel like you’re actually talking to them one-on-one. Keyword integration and formulaic messages based on customer responses are, of course, part of the deal as well.

Similarly, you can set up different location-appropriate numbers for each of your brick-and-mortar locations that use Respond Flow, thus affording more credibility to your communications with local customers. It’s a subtle touch that is sure to save you countless hours, headaches, and cash along the way.

Currently, Respond Flow offers a two-week free trial. If you’re interested in checking out a new CRM solution, consider giving this one a shot.

Continue Reading
Advertisement

Our Partners

Get The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox!

Still Trending

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox