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Will bot generated copy get you in trouble with John Conner?

(REAL ESTATE TECHNOLOGY) Bot or not? A new Chrome extension tattles on business owners using computer-generated headlines, but are you in any danger of it?

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ai artificial intelligence

Are you a robot?

Close your eyes and squeeze both temples at once to bring up your spec sheet and memory usage—that should tell you pretty reliably.

If you saw ‘Yep, you a BOT’, remain where you are, and the dystopian anti-replicant squad will be there to dispatch you shortly. If you only saw the back of your eyelids, keep reading.

Siri, Alexa, and whatever the hell we’re supposed to call the Google response thing haven’t done as much to calm anti-AI* sentiment as you might think. As much as people love convenience, very few of us are actively enthusiastic about our smart TVs picking up on keywords in our conversations to sell us better. Resignation and acceptance are two different things!

As a business-owner, it strongly behooves you to know the difference and shove your personal-professional meter hard in the direction of the latter. To that end, several CEOs opt to cut out the consultant middle-man, and just use programs to generate headlines that generate that brand-love, and the clicks that get them there faster.

Is it just me or does it seem like business owners are relying on what consumers are only rolling their eyes at having to bear?

It’s not.

So you need to understand why a new Chrome extension to detect bot-written content can and will ruin your day if you’re not being smart about smart-text. GP True or False is an application that looks at text, and gives you a percentage of how likely said content was to have been written by man or by mech.

Sounds kinda fun, no?

That’s what this app is for after all, it’s for people to use for ‘Huh, so this is how bots write’ type stuff. The creator himself embraces AI usage, and even the author of the article I read this news from uses machine-made headlines. But I’m decidedly anti-fun, so let’s set a scene where this extension can ruin your day.

Your brand is making waves, you’ve been cool about the materials you work with digitally and physically, and the buzz is bringing in the dolla dolla bills you need.

Then a YouTuber decides you’re taking too much business away from one of their sponsors, and they go digging for whatever dirt they can. You and any staff you’ve ever had have lived like ascetic monks, and never said or done anything cringey or cancel-worthy for all of your days. Your halos are literally in the mail.

So the only thing anyone can look at is…analysing your site to see if you use bots to augment your content.

And there it is.

General news spreaders, vloggers, bloggers, and the like, like yours truly aren’t always out to get you. But if a competitor seizes on your bot use with an ‘Unlike company WY, we at Unicorn Figurine Inc use a human touch’, your customer trust levels can take a pretty big hit, even if the backlash gets its own rebuttals.

So do you need to scrap all your bots and go back to content teams attempting to create title templates based on fast-paced changing tastes? Pshh. No.

What kind of d-bag would tell you to abandon a perfectly good tool just because late-stage capitalism is putting everyone on edge?

I’m the kind of d-bag who’ll just tell you that A: Mud slinging from this is something to look out for, and B: If you’re conducting business like a smart and decent human being, that mud will wipe right off.

Are you prepared for bad bot-press? Do you take care of the customers you already have while you’re courting new ones? Is your idea of addressing controversy something other than ‘Well we’re not the ONLY ones who do this’?

Then you’re probably good to go.

If you answered no, you need to boot up some new strategies and procedures…and maybe keep away from water.

You can't spell "Together" without TGOT: That Goth Over There. Staff Writer, April Bingham, is that goth; and she's all about building bridges— both metaphorically between artistry and entrepreneurship, and literally with tools she probably shouldn't be allowed to learn how to use.

Real Estate Technology

Is Internet access a basic human right? T-mobile thinks so

(TECH NEWS) Last year, T-Mobile announced a plan to bring free and at-cost internet access to 10 million homes in the US; 2020 has made this mission crucial.

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Student viewing internet on tablet.

Modern classrooms practically require students to have access to the internet in order to succeed. This was the case well before COVID forced a national switch to remote online learning.

It’s hard enough to rely on public computers and WiFi networks to complete school work under ordinary circumstances — and I speak from experience there. But campuses, libraries, and cafes are still closed or limiting access in most places. The school year is already a month in progress, yet the struggle to get online is still too real.

This was captured perfectly in a photo that received viral attention on Instagram when the fall semester started: Two teenagers seated on the ground outside of a Salinas Taco Bell, using the restaurant’s internet for their schoolwork.

Fortunately, in their case, the girls’ school district was able to help them obtain a Wi-Fi hotspot. And they’re continuing to distribute hotspots and laptops widely to its student body.

In light of this, T-Mobile is investing $10.7 billion dollars over the next 10 years into ensuring youth are no longer put into situations like that. The company is partnering up with school districts to provide students with a free wifi hotspot and 100 GB of data year (or roughly 8 GB of data per month).

An estimated 16.9 million US youth currently lack internet. In a recent interview with the Associated Press, T-Mobile Chief Marketing Officer Matt Staneff cites his concern that a majority of school-age kids consider homework to be a major source of stress in their lives.

Of course, telecommunications companies are clearly aware of how much our educational systems depend on the internet. It is unquestionably the most comprehensive collection of human knowledge and culture ever. It can no longer be considered just a luxury or a novelty. It’s a critical tool for academic and career success.

While he acknowledged the potential business opportunity in providing schools with internet connectivity, Stanek claims T-Mobile’s intentions are good. He stated, “We recognize there’s a problem in society of kids not being connected. We want to do more than just try to win customers. This is a huge problem.”

Staneff concedes that suitable Internet access extends to hardware, too: “[sometimes students] need a bigger screen, which is why [T- Mobile is] also offering at-cost, larger-screen devices.”

But even if T-Mobile has the best intentions, the fact remains that they aren’t a charity. Service providers like T-Mobile would probably not be too happy about the lost “business opportunity,” should tablets and internet access be made freely available to every student. The schools are public, and they rely on the internet, yet the internet is privatized.

The responsibility to solve the civic issues brought on by the pandemic is increasingly falling onto the private sector. If T-Mobile is willing to offer the money and infrastructure to help kids get an education, that’s a step in the right direction.

Yet it prompts the question: Should we consider internet access to be a human right? Because as long as the web remains corporately controlled and commodified, the access gap will persist and our schools will pay the price.

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Real Estate Technology

The real reasons we’re all obsessed with spy machines (I mean smart speakers)

(REAL ESTATE TECHNOLOGY) Regardless of privacy issues with them, what does information about smart speakers, ownership, and usage tell us about future trends?

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smart speakers scare me

I don’t trust smart speakers, but even I can (begrudgingly) admit why they might be convenient. With just a simple wake word, I would be able to do anything from inquire about the weather or turn down my own music from across the room. And the thing is, plenty of people have bought into this sort of sales pitch. In fact, the worldwide revenue of smart speakers more than doubled between 2017 and 2018. And it’s projected that by 2022, the total revenue from smart speakers will reach almost $30 billion.

With over 25% of adults in the United States owning at least one smart speaker, it’s worth figuring out how we’re using this new tech…and how it could be used against us.

First things first: despite the horror stories we hear about voice-command shopping – like when a pet parrot figured out how to make purchases on Alexa – people aren’t really using their smart speakers to buy things. In fact, in the list of top ten uses for a smart speaker, making a purchase is at the bottom.

Before you breathe a sigh of relief, though, it’s worth knowing where advertisements might crop up in more subtle places.

Sure, people aren’t using their smart speakers to make many purchases, but they’re still using the speakers for other things – primarily asking questions and getting updates on things like weather and traffic. And I get it, why scroll through the internet looking for an answer that Alexa might be able to pull up for you instantly?

That said, it also provides marketers with a great opportunity to advertise to you in a way that feels conversational. Imagine asking about a wait time for a popular restaurant. If the wait is too long, it creates the perfect opportunity for Alexa to suggest UberEats as an alternative (promotion paid for by UberEats, of course).

Don’t get me wrong, this is already happening when you search Google on your phone or computer. Search for a tire company, for instance, and the competitors are sure to appear in your results. But as more and more consumers start turning their attention to smart speakers, it’s worth being aware that they won’t be the only ones.

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Real Estate Technology

Curated newsletters help you learn literally anything you want

(REAL ESTATE TECHNOLOGY) All the news you could ask for in a large quantity of topics, from independent journalists brought to you in a neat looking Newsletter Stack.

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Newsletter Stack

To say it has never been more important to stay up-to-date on world news than it is right now doesn’t feel like too much of a stretch, but the issue of where to start can be so daunting as to overwhelm people–a problem that Newsletter Stack attempts to fix, and quite handily at that.

Newsletter Stack is a curated news service that delivers “unfiltered and fresh takes” from independent journalists on a variety of topics (56, to be exact). These topics are expansive and range from things like artificial intelligence and technology to think-pieces on pop culture and wellness, and one can browse by featured collections–for example, “Adult Picture Books” or “Emerging Markets”–for a more immersive experience.

Should the urge strike, one might also find themselves browsing the reading materials of other curators, a list found immediately below the Newsletter Stack collections library. This isn’t necessary, but it’s a nice touch for anyone looking to consume information they know is interesting to like-minded (or dramatically dissonant) individuals.

Newsletter Stack even has a section of their website dedicated to news submissions if you come across a piece that fits their aesthetic. That aesthetic is actually a huge selling point for the service; while plenty of inbox news subscriptions (and even more established services like Apple News) allow you to curate topics and sources to your liking, Newsletter Stack places a heavy emphasis on independent authorship.

In an effort to be as transparent as possible, one can browse a list of all current curators on the service’s website, search through their reading preferences, and see their recommendations.

Independence in an age of digital literacy metrics might be a sticking point for some folks, but Newsletter Stack makes it clear that they aren’t anti-mainstream media. In fact, it seems that the point behind this news subscription is much less holistic than other services (again, inbox subscriptions fall into this trap). At no point does Newsletter Stack make the claim that they should be one’s only source of news, and that’s incredibly important.

If you’re at all interested in expanding your knowledge using independent authors, and a clean interface, Newsletter Stack deserves a few minutes of your time.

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