Real Estate Marketing Social media image size cheat sheet and modern use tips Social media rules and regulations change frequently, so get the scoop on the latest and your online presence will be better for it. Taylor Leddin, Staff WriterJuly 30, 2015
Old School Marketing Does using photos of yourself in marketing help or hurt your bottom line? Real estate is notorious for using agent photos on business cards, signs, bus benches, billboards, and so on, but does this actually improve sales? Melissa Zavala, ColumnistMay 12, 2015
Old School Marketing How to be a market expert and reliable media source Want to expand your reach and exposure? Quit waiting for the press to call you - here are the shortcuts to getting your own... Stephanie SimsJune 23, 2014
Op/Ed Why offering perks to other agents is like throwing in the towel – we can do better Offering perks to other agents to get them in the door fails to appeal to the basic fundamentals of how real estate sales works,... Melissa Zavala, ColumnistMay 20, 2014
Real Estate Technology Are video retargeting ads the industry’s next big marketing push? Retargeting ads aren't new, but throw in some video, and the real estate industry is likely to glom on - is this feasible for... Genevieve ConcannonMay 16, 2014
Real Estate Technology Ignore the gurus: here’s how to sell your listings on Facebook Facebook is an often abused sales tool, but you can leverage listings on the site without annoying others, no matter what the gurus say. Kendyl Young, ColumnistMay 12, 2014
Old School Marketing Berkshire Hathaway’s new tv commercial is subtly brilliant Berkshire Hathaway is running a commercial on tv that offers one subtle detail that most marketers miss - accuracy. Lani Rosales, COO + News DirectorApril 1, 2014