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Does My Social Media Butt Look Big? Be Honest…

Is my Social Media Butt too big?Symmetry

It’s attractive and sexy — Symmetry.

Symmetry in the ways and means of Business, the science and art of Home-Economics and in the Discovery Of and The Collision With, listing and selling opportunities is profitable, beautiful and ideal.

In the pursuit of the profitable, the beautiful and the ideal, humans generally trend towards Over-Kill.  At least that’s what I’ve observed, and of course, that’s what I seem to routinely do.

What does symmetry look like in the business of attracting, discovering and colliding with listing and selling opportunities?

How We Attract, Discover and Collide With Opportunity

Before the Internet, how we attracted, discovered and collided with prospective clients was different.  So was how we chased, communicated and connected.   Now it’s called “Old School” and some if it doesn’t work anymore.  We had to direct mail, buy print ads, knock on doors, call on expired listings, visit FSBOs, ask for referrals, hand out business cards, hold open houses and rotary dial.  We had no choice.  If you wanted to succeed, this is what you did. We had no Internet and no cell service, imagine life without it?

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Once an opportunity presented itself, you won or lost based on your social skills, presentation skills, listening skills, problem solving, leadership, trustworthiness, your perceived experience, expertise and ability to solve their problems.  It’s exactly the same today as it was in 1978.  It doesn’t matter how many opportunities you discover or collide with, if your IRL soft skills suck, you’ll go broke.

Today we have choices.  Reinvented are the ways we can discover and collide with opportunities.  Now we have the Internet and cell service and we know many ways to point and shoot today’s technology.

What I’m wondering is, am I guilty of Over-Killing it with technologically.  Specifically, is my Social Media Butt too big?

What I want is an attractively symmetrical blend of Social Media Engagement and In-Person and On-Purpose Social Engagement.  I want symmetry.

I’m asking about the size of my Social Media Butt because, recently, or so it seems to me, I hear voices. Whispers and shouts. Maybe you hear them too.  I hear voiced concerns about the financial health risks of smoking too much Social-Media-Hopeium. There are whispers and shouts about who and what a GURU is?   And, what happens, if anything, when you guzzle the Cool(kids)-Aid.

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What I Wonder Is…

Is my Social-Media-Butt too big?  Be honest, you won’t hurt my feeling;-)

If another friend asked you, about the size of theirs, would you tell them?

If a friend confided, your butt was BIG, would you believe it and lose social-media weight, buy some Social-Media Spanx, or ignore them?

What if  your friend said your social-media butt was flat or flabby, would you gain weight and tone-up?

How do you or I, or them, know when Big is Too Big?  Or flat?  Or flabby?   Some people love Big Social-Media Butts!  And some, just like big butts.  Some don’t have any idea what I’m talking about?

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These are the questions I ask.

If you have something to share, by all means; please leave a comment, a question, an observation or of course, an answer.

Cheers. Show me what you’re work’n with.


PS. This doesn’t have anything to do with big butts, or maybe it has everything to do with big butts, I don’t know.  You decide.  Anyway, @ChrisBrogan shared this on Twitter, I thought you’d enjoy it too. It’s 2010 and I remind myself not to bind myself.

Eight Irresistible Principles Of FUN - CLICK to WATCH.

Eight Irresistible Principles Of FUN - CLICK to WATCH.

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Written By

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.



  1. Benn Rosales

    January 11, 2010 at 9:34 am

    Ken, if one asked me this question I’d simply only ask, “are you closing more transactions or does your pipeline feel bottlenecked?” It’s now really up to them to decide at that point what to do about it because only they know the truth.

    One thing is for sure, utilizing social media makes you feel busy, but at the end of the day you have to measure the productivity of it all and be honest with yourself. It doesn’t mean it doesn’t work, or you should quit, it just maybe means you need to get creative and a little more on purpose with real people that are buyers and sellers. Just my .02

    • Ken Brand

      January 11, 2010 at 9:32 pm

      Agreed. One should always consider, is what I’m doing right now “activity” or “productivity”. Big difference. Cheers Benn.

  2. Houstonblogger

    January 11, 2010 at 9:42 am

    To be honest, before I “knew” you via conversation on twitter, I thought you were kind of “unapproachable”. We used to be facebook acquaintances, but I didn’t know you at the time and your updates seemed to consist mostly of Real Estate and trends, etc. (which is probably the right way to go), but that’s just not my thing. I enjoy it on twitter, but not on Facebook. I guess I just feel like people that aren’t Realtors don’t really want to read much about the changes in NAR, website formats, social media, etc. They are just there to have fun. Sorry, I really hope I’m not being offensive, this is more of a question for me than advice to you.

    I don’t think your Social Media butt is too big, if anything, I think it is sized quite nicely. The only feedback I have is that it might be difficult for someone who hasn’t met you, but is connected with you via internet, to try and approach you in regular conversation. If they do, they realize your a hoot. You are just so well-known in the industry that it can be somewhat intimidating to initiate conversation with you (speaking as a newer agent). Now, please know, I am absolutely aware that I’m about as far from an expert as it gets, but these are just my thoughts on your presence in Social Media.

    I think all the links you are subscribed to do nothing but enhance your presence. I don’t think having an internet presence can hurt you, but not having one at all might. JMO.

    • Ken Brand

      January 11, 2010 at 9:38 pm

      Thank you, you’re candor is MOST appreciated. As you’ve pointed out, the interesting and funny thing about on-line conversation is that we get to know each other. Even thought we haven’t met (yet) in real life, we already know a lot about each others personalities. I think that is amazing:-)

  3. Duke Long

    January 11, 2010 at 10:39 am

    First,whatever Benn says….second looking forward to meeting you soon ..and when that happens you will see that some of us are truly “blessed” in certain areas!

    • Ken Brand

      January 11, 2010 at 9:39 pm

      I’ll drink to that Duke. Cheers.

  4. Lanie Lanie Evans

    January 11, 2010 at 5:39 pm

    First, Ken your butt’s just big. Quit trying to blame it on some esoteric activity that has no global impact on caboose expansion.

    Otherwise, thanks for acknowledging ideas on my mind at this point in time. You know
    I am working through all of this web 2.0 stuff and simplicity seems to be the sacrificial lamb. However, by end of week, my goal is to have the WordPress presence up and running, as well as a couple of posts.

    Okay, so typing on the iPhone while trying to ride an exercise bike is not good for either activity. Have a major great rest of 2010! Look forward to seeing you around town.

    • Ken Brand

      January 12, 2010 at 11:38 am

      Lanie my man, glad to hear you’re 2010 is beginning with a whirlwind of multi-tasking. Cheers.

  5. Brandie Young

    January 11, 2010 at 10:15 pm

    Fantastic post, Ken.

    You got me thinking. In my mind, all the tools you mention are enabling tools. Specifically to enable communication. Communication within your tribe and within the extended circles. I think you hit the nail on the head with the Cool(kids) aide thing…

    The topic is subjective, so one guy’s big ol’ butt may be another’s lean one. At the end of the day it’s what you want to achieve (business – new clients, reputation – purely social or a blend) and how you measure that (oooo, measuring, how very marketing-ish of me). My dad always encouraged his agents to count the number of escrows opened. I can’t tell you why, that was just his measure.

    The problem is, the market today is tough to benchmark, so therein lies your conundrum.

    Great job!

  6. Brandie Young

    January 11, 2010 at 10:16 pm

    p.s. the pic in the article is a CRACK UP. That little dog looks very worried …

    • Ken Brand

      January 12, 2010 at 11:42 am

      I’d be worried if I was the little dog too. I think you dad knew best, in this pay-for -performance real estate biz, the measurement tape is marked not in “inches” but in escrows, closed transactions.

      Always nice to hear your point of view Brandie.

  7. Miss

    January 12, 2010 at 11:53 am

    lookin’ good to me Ken.

    Everyone is different…we all work out differently and work differently.

    Can SM destroy time but if you love it and it is working then go for it. I loved the video.

  8. Janie Coffey

    January 14, 2010 at 9:28 am

    Hi Ken,

    Great great post (as always). I love your insight and willingness to question yourself. We only grow when we continue to question our own actions and belief. The video you found is perfect. I am going to “tweak” our 2010 business plan with these 8 principals in mind.

    • Janie Coffey

      January 15, 2010 at 11:20 am

      Ken, I have thought about this further and have realized, you can have a fat butt like Roseanne or you can have a fat butt like Hellga, the bone-crushing American Gladiator ( One is just fattened up with sweets and other goodies and one is fattened up by deliberate hard work. Hellga kicks butt (literally) and a toned and tight Social Media butt can to. That would mean focusing your efforts on finding and building connectoins with likely consumers in your local area to help build your SOI, not snacking on candy bars of mindless chitchat and games about mundane things. A good solid business game plan is needed to make SM work in business, otherwise it is just a very enticing blackhole…. now where did that cookie dough ice cream go?

      • Ken Brand

        January 18, 2010 at 9:29 pm

        Janie, Helga and Roseanne, hands down, Helga. You’re right, the right bigger is better. Cheers Janie:-)

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