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The Golden Rule Is Broken



The Good Word.

The Golden Rule 1.0

It was 44 years ago. I was 8. Our steel chairs were painted shiny brown, my tiny butt was sore from steel sitting and I was fidgety. So were my shined shoes, hair combed, dresses pressed Sunday School mates – fidgety I mean. Gravelly voiced, Mr Lafon read the good word from his scuffed and worn-familiar Holy Bible. His was the King James version. The one with red sentences, golden edges and Thee’s, Thou’s and Verily’s .  He shared, “Do unto others as you would have done unto you.”

Words taught early. Wise words we’ve strived to live by. My blog title, “The Golden Rule Is Broken” isn’t exactly true, it’s not broken, I just said it to attract attention.  Forgive me.  Now that you’re here, perhaps you’ll humor an upgrade.

The Golden Rule 2.0

Here’s version 2.0. “Do unto others as they would have done unto them.”

Think about that for 30 seconds. Reread it: “Do unto others as they would have done unto them.”

How do YOU want to be treated, serviced and tended too? The way YOU want. The way YOU like it best. Or do you prefer your preferences and proclivities be poo-pooed?

Would we agree? Poo-pooing on someone’s desires and preferences leads to FAILURE.

Here Are Four “Fail” examples:

  1. There are 5 Love Languages – suppose your personal love language is “affirmation”, your lovers is “gifts”. If you yammer and blather validations because YOU like them, and you skip the gifts, you’re gonna be lonely Friday night, Saturday night, Sunday night. No sugar for you!
  2. I love chick flicks, you love Friday the 13th movies. If I drag you to see Sex In The City, Sisterhood Of The Traveling Pants and Dirty Dancing because I love them, we’d have relationship problems wouldn’t we?  No Dirty Dancing for me, maybe a hammer to the head, right?
  3. We’re friends, we bump into each other at the bar. “Hey, how’s it goin? Great to see you! Let me buy you a drink?”, I offer. You smile and thirstily nod. I don’t ask you, “What’ll you have?”  I order you what I like. I rub-up to the bar and order you a Stupid White Wine Spritzer. Your mouth waters for Miss Mojito, now you have a fist full of foo-foo and your smile is upside down. It’d be kinda rude of me right?  Looks like I’ll be drinking alone.  Again:-(
  4. Suppose I was a masochist? Should I treat you like-I-like?  Ouch shouts! For one of us at least.

See what I mean? Treating others like-you-like can lead to fractures. Relationship fractures, the compound kind, with jagged bones poking out.

Treat Others As They Want – Please

This is the easy part. How do you know how others want to be treated? The answer is the same for work, play and love.

Ask of course.

Ask conversational, candid questions about what others want. Then you give it to’em. Simple.

Three Don’t and Do examples:

1.0 = Ms. Seller, let me tell you what I’m going to do for you. Others love it.  I love it works well for me, I’m a big success. Let me press it on you, here it is…. [Telling]

2.0 = Ms. Seller, what are the three most important things your real estate agent can do for you? What criteria will you use to select your agent?  [Asking]

1.0 = Ms. Seller, you said communication was important. Here’s the good news, I’m real good at it. I email a written report every two weeks. I’ll touch base every 30 days with an updated market analysis. If you have any questions call me. I return all my calls within 24 hours. Like I said, people say I’m great at staying in touch.  [Telling]

2.0 = Ms. Seller, you shared that communication is important, how would you like to be communicated with and how often. Do you prefer phone calls, emails, written reports or?  To give you a feeling of security and that you in-the know,  what form would you like our communication to take and how often would you like it?  Communication I mean.  [Asking]

1.0 = Ms. Seller, you said that internet marketing is important and you’re right. I have a great blog. I broadcast your property information all over the web. I’m web savvy, I’m even on Facebook and Twitter. Nobody can do a better internet job than me.  [Telling]

2.0 = Ms. Seller, you shared that internet marketing was important. Can you elaborate for me?  What methods or mediums, sites and types of internet marketing do you feel are most effective and have the biggest impact?  Which one’s do you feel are a waste of time?  [Asking] 

You get the picture right? Bottom line. Before you gatling gun style ramble and tell, tell, tell, ask questions. Discover what they want, expect, desire and need. Then, simply give it to them Golden Rule 2.0 style –  “Do unto others as they would have done unto them.”

Even Joe Dirt gets it

Get to it. It’s simple. Even Joe Dirt gets it.  In this video Joe Dirt Explains The Golden Rule 2.0:






So, What’s next for you?  What questions will you begin asking?  What will cool things will people start give YOU when YOU start giving THEM what THEY like, desire and want?

Rock On friends.

Oh, one last thing.  In the spirit of The Golden Rule 2.0 – What kinds of things would you like me to write about?

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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  1. Paula

    February 20, 2009 at 8:27 am

    Taking the “holy word” to the level of 2.0 marketing communication as only you can do!

    Whether relationship or business, meeting the other persons need is more likely to get you the results you want. It’s still a WIIFT (whats in it for them) society and when you can give *them* what they want, the way they want it, you have a client, friend, or significant other for life.

    BTW – I don’t care what you write about, just keep writing – I enjoy your wit and sense of humor as only you can Brand it!

    I should also add, they will more than likely look for ways to meet your needs when they feel you are truly sincere about meeting theirs.

  2. Clint Miller

    February 20, 2009 at 8:38 am

    Great article, Ken! And a great way to explain the entire 2.0 world and how it is changing everything in life, not just the world. Nice job.

  3. fred

    February 20, 2009 at 8:46 am

    Great post, very good tips in our 2.0 real estate world.

  4. Matt Stigliano

    February 20, 2009 at 8:55 am

    Ken – Bringing Joe Dirt to real estate. Only you. I just watched that on TNT the other day and remember this exact part, but would have never put two and two together. Thanks for opening my eyes to the wisdom we can learn – even from ex-SNL comedians.

    I’m off to watch Tommy Boy to see what I can learn.

  5. ken brand

    February 20, 2009 at 11:24 am

    Thanks all:-)

  6. Vance Shutes

    February 20, 2009 at 6:36 pm


    An intriguing article. I love the “hook” to get us to read.

    It makes tremendous sense to me to treat other as they would like to be treated.

    Successful sports coaches have used this approach for years. Some players respond to the “carrot”, some to the “stick”. Great coaches know when to use each approach. Great agents likely adopt the same approach.

  7. Susie Blackmon

    February 21, 2009 at 4:01 am

    Enjoyed your post Ken, very much. The next generation will not respond (i.e., tolerate) the ‘sales script’ mentality and/or treatment. Neither will Cowboys!! 😉

  8. Missy Caulk

    February 21, 2009 at 8:38 am

    Excellent analogy from beginning to end. The consumers are different great way to point it out.

  9. BawldGuy

    February 22, 2009 at 10:23 pm

    Conceptual Selling in its purest form. If folks only modified their practice using this post, so much would change for them.

  10. Ken Brand

    February 23, 2009 at 6:18 am

    Thanks for the comments friends. Our business is an oddly couple blend of art and science. Thanks for the compliments and the sharing you do as well.

    Have a big, fun, profitable week, month, year, life:-)

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Business Marketing

“House has spark” – burning up the MLS with typos and other bloopers



The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS.  However, I get submissions from all over the U.S., so no one is safe from the eyes of  the Blooper Scooper. Check out these blunders:

Do You Smell Smoke?

“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)

“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?) 

“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)

“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)

“Mush added to this house” (Was that the overflow from between your ears?)

I Think I See Flames

“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)

“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)

“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)

“Separate pod to build GH” (That should please my pea-sized buyers.)

“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)

Still Smoldering…

“Ideal for gusts” (That’s great…if you want to live in a wind sock.)

“Impaccably detailed” (Incredibly challenged)

“Stylish pewder room” (Try burning a match.)

“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)

Nothing But Embers (This Week’s Fave):

“From a bygone error” (You have just written your own epitaph.)



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Business Marketing

“New bd pans inc” – Making a Splash on the MLS



I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS.  It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:

Booze ‘N’ Fools

“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)

“Grab now use imagination” (That’s what Arnold said to his housekeeper.)

“House has new edition” (Agent lacks erudition.)

“Babblying broke runs in back” (Bumbling buffoon runs amuck.)

“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)

Puff ‘N’ Stuff

“Near Sacramento airpot” (I believe his name is Jerry Brown.)

“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)

“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)

“We can sake your home” (Can I get fried rice with my sake?)

Proof or Goof

“Nice streem” (Said Grandma to Grandpa after his diaper  exploded.)

“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)

“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)

“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)

“Drawing for plasma” (Is this a blood-bank?)

And This Week’s Winner Is:

“Good school in areola” (Thanks for keeping me abreast of things.)


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My secret office organization tip – Sharpies and tape

If you’re still practicing to be OCD, here is a secret I don’t typically share with anyone, but I’m willing to share with you today…



Keeping organized

I used to be obsessed with the P-touch machine. I labeled everything. Drawers, shelves, folders, canisters, and anything that I could think of putting a label on.

But the label makers weren’t as pretty as my own handwriting and didn’t come in every color a Sharpie does, so I got the brilliant idea one day to write in light blue sharpie in my beautiful handwriting on clear tape, placed neatly on the shelves in the pantry. Visitors thought I had written on the cabinets, “what if you have to move things?” they asked. “It’s just tape, look!” I said as if I was performing a complicated magic trick.

Not just shelves!

It’s great to use this tip on files and folders so you can reuse them (especially if you have custom files or designer files), on drawers at the bottom of each section where pens and tape goes, and especially in the break room.

No more label maker, no more refill cartridges and no more mess, especially someone else’s mess! Trust me, this is an OCD person’s dream organizing tip!

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