There are approximately 23,454 blogs about real estate, according to Technorati. (Or, Search Real Estate Blogs Here.) But why? Why are real estate agents writing, maintaining and promoting their blogs about real estate? Of course many RE bloggers enjoy writing and like the social aspects of the Blogosphere.
But ultimately …
Your Real Estate Blog should help your real estate business grow.
Otherwise it is a big, fat waste of time. IMHO.
I began real estate blogging with a leap of faith, back in the fall of 2006. I had no preconceived notions as to what I was doing or why I was even doing it. It was a mere late-night-past-time. Then one day, I got “the call” …
“Hi. I have been reading your blog. Please list my house.”
No interview. No listing presentation. No nothing. Just a call to list a house. All because of my blog.
I began to realize that real estate blogging could be a great tool in my business. So, I slowly began figuring out all the ways that I could use this new tool in real estate. See, besides the micro-blogging of Twitter, I have a hard time justifying putting my time into something that is not going to give me and my real estate business a great ROI (Real Obtainable Income).
Now, almost 2 years later (okayfine, 1 year and 10 months later) I have defined some specific ways that blogging can be (successfully) used in real estate. … And the teacher in me starts nagging.
“Happiness is not so much in having as sharing. We make a living by what we get, but we make a life by what we give.”
In an effort to share what I have learned about the benefits of real estate blogging in my time as a successful Real Estate Blogger, I have put together a 10+ Part series, called:
Top 10 Ways to Use Blogging in Real Estate
I will share one new way to use blogging in real estate a week, here on Agent Genius, and I will update this post with live links to each new post. No, not everyone will find every post enlightening, but I would bet that even the more experienced real estate bloggers will find a little nugget of information that they can use here and there.
Additionally, I welcome any input that YOU may have on how to use blogging in real estate…
- Top 10 Ways to Use Blogging in Real Estate: #1 Use Blogging as a Farming Tool
- Top 10 Ways to Use Blogging in Real Estate: #2 Answer Real Estate FAQ’s Just Once
- Top 10 Ways to Use Blogging in Real Estate: #3 Use Blogging to Become a Niche Expert
- Top 10 Ways to Use Blogging in Real Estate: #4 Humanize the Online Experience
- Top 10 Ways to Use Blogging in Real Estate: #5 Use Blogging for Referrals and Networking
- Top 10 Ways to Use Blogging in Real Estate: #6 Create Clients Not Leads