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Real estate listing syndication debate continues, reasons begin to vary

Three months into pulling listings from syndication, ARG broker, Jim Abbott offers an update and allegations of wrongdoing by one real estate search company, while an Austin brokerage pulls their listings due to ads for competitive agents appearing next to their listings.

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ARG’s public statements regarding listing syndication

Third party real estate media sites Realtor.com, Trulia and Zillow have come under fire recently, with small brokers in the spotlight making public declarations as to which listing sites they will not syndicate to and why. In January, we reported that San Diego-based Abbot Realty Group (ARG) President and Managing Broker, Jim Abbott released a video on YouTube explaining why their brokerage will no longer permit third party syndication sites like Trulia, Realtor.com and Zillow to syndicate their listings, but will continue to syndicate company listings to their local MLS, Sandicor.

Last fall, AGBeat broke the story that 75 big brokers were rumored to be considering refusal of syndication of their listings, suspecting that others would also follow. ARG’s plea for industry professionals to consider their own syndication and for buyers and sellers to do their homework is a more tangible, public-facing and viral proclamation than other brokers have delivered to date.

Abbott now offers an update of how his business has been impacted in the last three months, making allegations that Zillow directly contacted the brokerage’s customers to inform them of ARG’s choice to cut their syndication feed, calling ARG’s competence into question. Abbott says they have not lost one seller and homes are selling faster, noting, “Let me assure you, there is life after listing syndication and it’s a better life. No more sad messages from disappointed buyers calling on properties that sold months ago. No more frustrated buyers forced to comb through thousands of unavailable homes. No more wildly incorrect value estimates and improbably mortgage offers.”

Boutique brokerage pulls listings from Trulia

Most companies that have pulled listings from syndication sites have primarily cited inaccuracy of data, but The Goodlife Team, a boutique brokerage in Austin has publicly declared they will not syndicate to Trulia, noting that ads for competing agents are routing calls on the properties they list away from their brokerage, thus breaking their brand promise to sellers, as their policy is to respond within a certain time frame to all inquiries on listings.

Goodlife’s CTO, Jack Miller said that Trulia ads underperform for them and until the company makes changes to their policies to allow their brokerage to offer consistent customer service, they will not syndicate listings on the site.

Other voices weigh in

When ARG originally de-syndicated, AGBeat reached out to Zillow and Realtor.com who chose not to comment on brokers pulling listings from syndication, but Trulia’s company spokesperson, Ken Shuman said, “The accessibility of open and accurate listing information benefits everyone in the home buying and selling process–consumers, agents and brokers. We know that Trulia has a transaction-ready consumer audience and we are confident that brokers and agents who syndicate their listings to Trulia have a greater opportunity to meet new clients and close more transactions.”

Alex Zoghlin, CEO of VHT Inc. told AGBeat, “I’m not surprised there’s an escalating firestorm over third-party listing aggregators. They’re using brokers’ most valuable assets to make money, build their businesses and divert customers away. Contrary to what many brokers believe, their competition isn’t the brokerage down the street – it’s the fast-growing, third party ecosystem of listing aggregators, online publishers, virtual tour providers, advertising networks and media companies that are dominating search engine results in order to capture online leads.”

Zoghlin explains, “Popular search engines such as Google strive to balance user experience with revenue opportunities. They aggregate information and provide users with relevant and unbiased search results and links to authoritative sources of data. They separate organic results from sponsored ads, knowing that too many ads on top erodes consumer confidence in their brands.”

“But real estate aggregator sites don’t hold themselves to the same standards,” Zoghlin adds. “They make it difficult for consumers and search engines to determine who owns the property listings displayed on their sites and make it harder to for brokers to use their own websites as a lead generation tool. They “cook” their search results by giving preferential treatment to agents/brokers who pay for featured listings. They provide incorrect property details and out-of-date information that frustrates consumers and reflects poorly on brokers.”

What many believe kicked off the entire listing syndication debate was Milwaukee brokerage Shorewest’s pulling of their real estate listings from syndication last fall. WAV Group Partner, Victor Lund told AGBeat in early 2012, “Shorewest is the #1 website in their market, and they do not syndicate – proving that brokers and agents do not need to syndicate to drive traffic and leads on their listings. In fact, this may argue that the opposite is true – if you do not syndicate, you provide consumers with an incentive to visit your broker or agent website to find the cheeze. In this case, the cheeze is listing accuracy, comprehensive listing inventory, and most of all, the service of a real estate professional.”

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

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56 Comments

56 Comments

  1. Jay Groccia

    May 4, 2012 at 8:32 am

    Jim,
    When a real estate agent hires our firm to produce images of their listing, they are only extended a usage license for the photographs. They are never given the copyright – that, by law is retained by the photographer and therefore cannot transfer ownership of said copyright to companies like Zillo, Tulia, or even facebook for that matter. These companies may put in all the ‘fine print’ they want in their user agreements, but should push ever come to shove, and they get sued by a copyright holder for infringement, a judge is going to ask for one thing: written transfer of copyright SIGNED by the copyright holder.

    • Paula Henry

      May 4, 2012 at 11:19 am

      Jay – A question – who would be liable for the distribution of the copyrighted material? Would it be the agent/MLS that dispersed it or the recipient of the material? Of course, this may be a legal question you can’t answer, but if anyone knows, I think it may have an impact on the transfer of Intellectual Property.

  2. Greg Cook

    May 4, 2012 at 6:37 pm

    Tara, the one thing that Abbott and Goodlife have in common is they both felt that the syndicated sites don’t generate enough leads for the money.
    It’s one thing to have three million visitors a month but if it doesn’t translate in to quantifiable leads, what’s the point?

  3. Roberta Murphy

    May 4, 2012 at 11:23 pm

    It may be a trickle now, but the integrity of the data shown by aggregators could start to unravel very quickly if this movement gains legs. It will be something watched closely by Realtors as well as Wall Street.

  4. Cynthia Nowak

    May 6, 2012 at 11:35 pm

    Cynthia from Zillow here. Everyone is entitled to their opinion and that’s especially true in our industry. However, when facts are asserted that are patently untrue, we need to defend ourselves and correct the record. Mr. Abbott states several untruths in his video; for example, we did not call ARG’s sellers in the San Diego market regarding the brokerage’s decision, and our employees did not pose online as consumers. It is our policy as a company to always identify ourselves in social media truthfully and as representatives of Zillow.

    Sellers hire a brokerage to market and sell their homes, a big part of which is marketing the homes to the broadest audience possible. If a brokerage isn’t marketing their listings to Zillow’s more than 32 million unique users each month on mobile and the Web, the real losers are home sellers, and the agents who represent them. Their listings aren’t seen across the largest real estate network in the country, or across the most popular platform of mobile real estate apps. According to comScore, the Yahoo!-Zillow Real Estate Network is the largest real estate advertising network on the Web. In the San Diego market specifically, the Yahoo!-Zillow network is the largest local entity, with more than 300,000 visitors in March.

    If you have any specific questions or concerns, please feel free to drop me a note at cynthian (at) zillow.com.

    • jamesleetn

      May 13, 2012 at 11:16 pm

      “However, when facts are asserted that are patently untrue, we need to defend ourselves and correct the record.”
       
      You know what, I agree wholeheartedly. I don’t care how many million unique users Zillow has each month. I sold houses before Zillow was ever conceived (and you too probably) and I’ll be doing so when our listings are gone from your site.
       
      Neither my sellers nor I are losing anything because we’re not being seen on Z.

  5. stevebeam

    May 29, 2012 at 10:12 pm

    Cynthia you said “It is our policy as a company to always identify ourselves in social media truthfully and as representatives of Zillow. ”
     
    That’s funny because when Metrolist here in Denver decided to drop Diverse Solutions as an IDX provider [after Zillow purchased that company] there were many negative comments around the web directed at Metrolist made by known Zillow employees.  
     
    Anytime I speak with other Realtors around the country I hear a growing number of them that want their data off the aggregate sites and they are taking steps in that direction. 
     
    Zillow, Trulia and Realtor.com make money off our hard work and it’s wrong and it’s time for a change. 

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    November 3, 2012 at 2:43 am

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Business News

10 ways to learn about a company’s culture when job hunting

(BUSINESS NEWS) Culture fit is important when job hunting, here are 10 ways to find out if the prospective company is a good fit.

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To quote the American Bard, I’ve been everywhere, man. In my professional life I’ve worked for hippies in the hills, Gordon Gekko business savants, button-down Christian conservatives: name the American archetype, I’ve made them money. I am rich in experience.

Protip: that is not the same as actually being rich.

In the spirit of “memories don’t pay the Netflix bill,” I therefore assert the following: when you’re looking for a job, for the love of Dale Carnegie, remember you actually have to talk to these people.

Business culture can be the making or breaking of a gig. For that matter, it can be the making or breaking of a business. Day-to-day workplace experience is probably the most important question in any job hunt, and definitely the hardest to track. Here are 10 ways to get a sense of workplace culture – this is the important part – before you ambush your boss with a staple remover.

RESOURCES!

1. Comparably provides an interesting service, and an excuse to dust off your junior high compare/contrast skillz. They’re a job review database set up to allow searchers to review multiple positions side by side according to employee assessments. It’s a great tool for thinning out the herd in the first days of a job hunt, or coming to a final conclusion between opportunities.

2. Glassdoor. You know these guys. If you don’t, go forth. We’ll wait. Glassdoor is still the benchmark for workplace Yelp. Reviews are written by actual employees, often with sound and fury, and records of (mis)behavior often go back years.

3. Great Place to Work goes deep. They don’t have quite the breadth or recognition of Glassdoor, but what they do have is serious rigor. GPtW (it’s tiring to type) provides an anonymous survey to current employees of a given business covering the six categories of Atmosphere, Challenges, Communication, Pride and Rewards. Unless you have super strong views regarding workplace decor, that seems to cover matters.

4. Indeed. The best job board in the business has what is manifestly not the best job review site in the business, but a darn good start. They’ll break down your workplace-to-be (or not) on a 1-5 scale according to several things I guarantee you care about, and maintain a Glassdoor-style database of employee reviews.

5. Job Crowd. Job Crowd does a neat thing. They provide the usual employee reviews, but also encourage contributors to dig into their experience in specific job titles with the companies they review. That kind of specificity is a great value-add: if you’re the janitor, you probably don’t care how great the COO’s job is, and vice versa.

6. Kununu. Kununu is Europe’s Glassdoor, with better than a million reviews for over 250,000 companies. They went live in the States last year and haven’t matched that depth on this side of the hemisphere, but they’ve got the backing and the expertise.

7. Vault. Vaut’s a different beast from the above. Rather than being crowd driven, Vault has an in-house research company that puts together the goods on employers. As you’d expect, this costs. Their free content is only passable, but if you want the serious goods, it might be worth the 9.99/month (less with longer subscriptions.

STRATS, TIPS AND DIRTY TRICKS!

8. LinkedIn. I may be committing Internet blasphemy here, but reading the rants of strangers might – might! – not be as informative as communication with an actual human. Reach out to someone you’d be working with if you took the job you’re contemplating. You’ve got 150 characters, so keep it tight: “I’m Namey McNomen. We could be working together soon. Do you have a moment to chat about [issue you’re into]?”

9. Straight up Internet. Get your occupational stalker on. A Google search is, at its heart, a trawl through the greatest trove of gossip in the history of life. Delve into terribly informative and charming news articles like this one. Bone up on blog articles and – just this once! – read the comment sections. Even Facebook is worth a browse. Seriously, who doesn’t talk about work?

10. Get real. If you work in service, make like a customer. If there’s a front-end office, drop by. Watch, listen, get a feel for what’s happening around you. To compound my digital blasphemy, what comes out of glowing rectangles like the one you’re reading this on (thanks!) is great, but nothing compares to immediate experience.

Put some of this together with plenty of the digital resources above, and with any luck you’ll find yourself a gig that might just keep you from attempted murder with office supplies.

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Business News

10 time tracking tools for productive freelancers, entrepreneurs

(PRODUCTIVITY) We’re all obsessed with squeezing more out of each day, but what if we used one of these time tracking tools to inject more chill time into our lives?

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Part of today’s culture is seeing how much one can get done in a day. We’re always so “go, go, go” and we treasure productivity.

This is incredibly true for freelancers, and, as such, it makes total sense that app and software technology would capitalize on this need. The following apps and programs are designed to help you save time and/or increase productivity.

1. Timeular: This app is designed to visually show you how you spend your time and, as a result, become more productive. Instead of wondering where your time goes every day, you’ll see it visually. This is done through a physical time tracker, where you can define what you want to track and customize your Tracker. You then connect via Bluetooth and place the Tracker face up with the task that you are working on (if you’re taking a phone call, the symbol facing up would be a phone). It then tracks all of your tasks into a color-coded visualization of the day’s activities. Dangerous for people like me who waste a lot of time on Instagram…

2. Bonsai: This bad boy is time tracking for freelancers. You can break down each project and track time individually in order to see where your time is going and how much is being spent on each entity. You then are able to automate invoices based on the time spent. Genius!

3. Tasks Time Tracker: Say that three times fast. This is a phone app that has multiple timers so you can track more than one thing at a time. This app gives you the option to input billing rates to easily track your earning. You can then export all of the info in a CSV format.

4. Azendoo: Everything in one place. This is a time-tracking service that assists your team’s needs and workflow. It puts project organization, team collaboration, and time reporting all in one place. A cool feature on this is you can input how much time you anticipate spending on a project, and then Azendoo compares that to how much time you actually spent.

5. Continuo: Similar to Timeular, you get to see all of your activities in a color-coded format on a calendar. This lets you easily breakdown how much time is spent on each activity and allows you to plan for the future. You are able to see your progress over time, and see how you’ve gotten faster and more productive.

6. PadStats: Described as “a simple app will help you to learn more about yourself”, PadStats will help you track and analyze your daily activities or daily routine. This app includes more quanity-based tracking, allowing data to be more user-oriented and stats to be more accurate.

7. Pomo Timer: This productivity boosting app is a “Simple and convenient pomodoro timer based on the technique proposed by Francesco Cirillo in the distant 1980s made in a simple and clear design,” according to iTunes. For those who like visually simplicity, this app is for you.

8. Blue Cocoa: This program overturns the stigma of a smartphone being a distraction, by turning it into a productivity tool. You start by creating a timer and working on something, and, if you get distracted, the timer senses this and tries to help. This is all in an effort to keep you on track of your task, while tracking the time spent.

9. Timely: A fully automatic time app. This features automatic time tracking, project time management, and team time management. It works to improve timesheet accuracy, increase project profitability, and optimize team performance.

10. Toggl: This is a simple time tracker that offers flexible and powerful reporting. It works to crunch numbers that you’ll need for reporting, all while syncing between all of your devices.

Pick one or two of the above ten, and reclaim your time. No need to “go, go, go,” if you’re a more productive person – this way you can “chill, chill, chill.”

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Beware: The biohacking obsession is attracting scammers

(NEWS) Biohacking is finding ways to gain a competitive advantage, while excluding the medical world. It’s great to increase your output, but be cautious when picking your poison…

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Wanna live better or longer? [Insert biohack here] will solve all those pesky problems. In all fairness, it’s human nature to seek improvement, especially in our jobs or academics — you know, the things that demand a constant, high performance.

Of course our ears will prick up at the slightest mention of attaining that elusive edge. Remember Aderall in college?

Biohacking isn’t a new topic. The term refers to a wide range of activities to affect the body’s biological systems.

The objective is to optimize health, well-being, and focus. If we are able to effectively manage what we put into our body, our output can increase. It’s not inherently evil.

But social media influencers are key in promoting the latest products/diets/supplements/oils, often doing so for money, not to improve others’ lives. And, there’s a darker side of drug use, both prescription and illegal, leading to potentially dangerous and abusive situations.

The misleading aspect of biohacking is that every body is different.

Regardless of social media promises, people should be wary of ingesting additional products.

Despite the fancy names one can give it, biohacking has the same objective of medicine, but product development typically excludes medical practitioners.

Legitimate medical practices take huge amounts of funding and research to figure out and insure safety, and they’re heavily regulated by the federal government.

A random word of mouth promise about some obscure herbal supplement is not the same thing.

There are no shortcuts to improving one’s health.

And biohacking doesn’t necessarily mean making life more complex. It’s important to start with the basics before jumping to elaborate diet regimens, powders, pills, etc. Simple steps like routine exercise, 7-8 hours of sleep, and healthier meal choices may help get you on track.

It’s amazing to realize what you can change about yourself before joining some random Thought Cult you found on Instagram. And in the case that your health needs a modern, helping hand, do the proper research before falling into the dark internet hole.

Or better yet, consult your doctor.

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