Connect with us

Social Media

7 steps to elevate your social media presence [part two]

By now, it is old news that you should blog or be on Twitter, but now that you’re online and have an intermediate level understanding of social media, how do you take it to the next level?



facebook digital marketing buffer managers

social media

Getting results from social media

You already know you’re supposed to be on Twitter (and you are), Facebook (you are), and Google+ (you are, kind of). You know your business benefits from a blog and you’ve been at it for a while, so you’re not a beginner. But now that you’re an intermediate user of social networking, you need to know how to squeeze out the most results from online marketing.

You are comfortable with etiquette and can understand basic metrics to gauge results, but you don’t know how to make more of an impact or you want more results. You’re in the right place. In part one of this series, you learned to perfect your timing and get people to buy into your brand. Below are two more testable tips for you to try out in an effort to expand your message and amplify your social media efforts.

3. Energize Evangelists and Enthusiasts

It’s weird to think of a person or company of having fans. If it helps you, instead of picturing a screaming teenage girl holding a picture of Robin Thicke, try thinking about an enthusiast, perhaps a wine lover at a tasting, or a music lover at a jazz concert.

Then think about those handful of people in the groups of enthusiasts who tells everyone they know about the latest new artist or wine they discovered. Haven’t we all been that person? Someone who experienced something so fantastic, that we told all our friends about it?

And we’ve all been on the receiving of the most energized, happiest enthusiasts. Those are called evangelists – a word I tend to dislike but absolutely captures the happily feverish way these wonderful super-fans spread the word about things they enjoy and create new fans for the product they love.

In an ideal world, you’d want to find, empower, promote and/or even befriend all your customers and clients. And in the early stages of your business, you might want to provide spectacular customer service that will not scale, so that it permeates your company culture as much as possible.

However, you’ll come to a point where you won’t be able to do that. So nail down the process of finding out who your top people are, both people who are the most active and most vocal – they may not be the same people.

Once you know who they are, you’ll want to make sure they know that you’re paying attention and that you care. You don’t have to fall in love with them, but it’s great to have supporters who will happily send out a tweet or share things on their Facebook wall just because you mentioned in your newsletter that it would be helpful.
Instead of being the person drawing the attention, or making your product or service the star of the show, make your customers stars – be the star-enabler. Your products will still get the same amount of attention, and are often more digestible as part of someone else’s success story.

4. Co-oooooor-dinate

[pl_video type=”youtube” id=”Viai9bgo5KM”]

I’m not saying there need to be special mushrooms on the inside. I’m just saying first, remember the word coordinate, and second, once you have the attention of the people who love what you’re doing the most, coordinate their efforts as much as you can.

You can go after thousands of people one at a time, or you can go after 3 to 10 people who have audiences of thousands and are willing to bring them to you.

Of course, you really need to make sure your content is on point – compelling is the word I like to use the most, because it doesn’t imply perfection. If you’ve done your homework, you lose more launching nothing in a quest for perfection than sending out something imperfect and correcting as you go.

So let your small group know that you have something that’s pretty good, and you’d like them to help you get it as perfect as you can by a certain date. Then tell them what you changed, and ask them to help you spread it. Thank them within the content when you do, and in public, on your blog, on LinkedIn, where ever you can.

You have to appreciate your evangelicals if you expect to keep them.

But make it very simple, specific and idiot-proof. Work slightly below the scope of their knowledge – if you think your top commenters know how to share a link on Facebook you’re probably right.

What you may not realize is that people who love to share the most, hate to share without attribution. As such they love it when you have an Open Graph compatible site that shares the right image, title and description to Facebook if they use the Share button on your site.

They want you to know that they are in support of you, and may even realize that being able to track where the support is coming from helps. So they’d rather use the Twitter button on your site than have to cut and paste the link in to Twitter and go back and copy and paste the title, then have to see if they can find your Twitter username.
Not to mention that there are times when this is supremely inconvenient for them. Perhaps they’re on a lunch break, or on a mobile phone that’s not so smart.

Don’t assume people use technology the way you do or have more than a passing familiarity with how to use it.

Next week

Next week, I will address viral content and how to shape a community, adding some cool tools to your toolbox. Some advice will be contrary to what the gurus have told you, so stay tuned!

Tinu Abayomi-Paul is the CEO of Leveraged Promotion and a member of Network Solutions Social web Advisory Board. Her website promotion company specializes in reputation management, and engineering demand generation system for businesses, integrating search, expertise marketing and social media.

Social Media

How this influencer gained 26k followers during the pandemic

(SOCIAL MEDIA) Becoming an influencer on social media can seem appealing, but it’s not easy. Check out this influencer’s journey and her rise during the pandemic.



Influencer planning her social media posts.

Meet Carey McDermott – a 28-year-old Boston native – more widely known by her Instagram handle @subjectively_hot. Within a few months, since March, McDermott has accrued a whopping 26k following, and has successfully built her brand around activism, cheeky observations of day-to-day bullshit, and her evident hotness.

“It mostly started as a quarantine project.” Said McDermott, who was furloughed from her job at the start of shelter-in-place. “I had a lot of free time and I wanted to do an Instagram for a while so I thought, ‘I might as well take some pictures of myself.’”

To get started McDermott, used a lot of hashtags relevant to her particular niche to get noticed, and would follow other influencers that used similar hashtags.

“I definitely built a little online community of women, and we all still talk to each other a lot.”

Like many popular influencers, McDermott engages with her audience as much as possible. She is sure to like or reply to positive comments on her pictures, which makes followers feel special and seen, and subsequently more likely to follow and continue following her account. She also relies heavily on some of Instagram’s more interactive features.

When asked why she thinks she has been able to build and retain such a large base in just a few months, McDermott explained: “I think people like my [Instagram] Stories because I do a lot of polls and ask fun questions for people to answer, and then I repost them”.

But it’s not just fun and games for @subjectively_hot – Carey wants to use her account to make some substantial bread.

“I’ve gotten a bunch of products gifted to me in exchange for unpaid ads and I’m hoping to expand that so I can get paid ads and sponsorships. But free products are nice!”

Additionally, McDermott was recently signed with the talent agency the btwn – a monumental achievement which she attributes to her influencer status.

“Having a large Instagram following gave me the confidence to reach out to a modeling brand. After they looked at my Instagram, they signed me without asking for any other pictures.”

To aspiring influencers, McDermott offers this advice:

“Find your niche. Find your brand. Find what makes you unique and be yourself – don’t act like what you think an influencer should act like. People respond to you being authentic and sharing your real life. And definitely find other people in similar niches as you and build connections with them.”

But McDermott also warns against diving too unilaterally into your niche, and stresses the importance of a unique, multi-dimensional online persona.

“[@subjectively_hot] is inherently a plus size account. But a lot of plus size Instagrams are just about being plus size, and are only like, “I’m confident and here’s my body”. I don’t want to post only about body positively all day, I want it to be about me and being hot.”

And you definitely can’t paint this girl in broad strokes. I personally find her online personality hilarious, self-aware, and brutally anti-patriarchal (she explicitly caters to all walks of life minus the straight cis men who, to her dismay, frequent her DMs with unsolicited advice, comments, and pictures). Her meme and TikTok curations are typically some of the silliest, most honest content I see that day and, as her handle suggests, her pictures never fail in their hotness value.

For McDermott, right now is about enjoying her newfound COVID-era celebrityhood. Her next steps for @subjectively_hot include getting paid ads and sponsorships, and figuring out the most effective way to monetize her brand. The recent spike in COVID-19 cases threaten her chances of returning to the place of her former employment in the hospitality industry.

With so many influencers on Instagram and other platforms, some might find it hard to cash in on their internet fame. But with a loyal fanbase addicted to her golden, inspiring personality, I think Carey will do just fine.

Continue Reading

Social Media

This LinkedIn graphic shows you where your profile is lacking

(SOCIAL MEDIA) LinkedIn has the ability to insure your visibility, and this new infographic breaks down where you should put the most effort.




LinkedIn is a must-have in the professional world. However, this social media platform can be incredibly overwhelming as there are a lot of moving pieces.

Luckily, there is a fancy graphic that details everything you need to know to create the perfect LinkedIn profile. Let’s dive in!

As we know, it is important to use your real name and an appropriate headshot. A banner photo that fits your personal brand (e.g. fits the theme of your profession/industry) is a good idea to add.

Adding your location and a detailed list of work-related projects are both underutilized, yet key pieces of information that people will look for. Other key pieces come in the form of recommendations; connections aren’t just about numbers, endorse them and hopefully they will return the favor!

Fill in every and all sections that you can, and re-read for any errors (get a second set of eyes if there’s one available). Use the profile strength meter to get a second option on your profile and find out what sections could use a little more help.

There are some settings you can enable to get the most out of LinkedIn. Turn on “career interests” to let recruiters know that you are open to job offers, turn on “career advice” to participate in an advice platform that helps you connect with other leaders in your field, turn your profile privacy off from private in order to see who is viewing your profile.

The infographic also offers some stats and words to avoid. Let’s start with stats: 65% of employers want to see relevant work experience, 91 percent of employers prefer that candidates have work experience, and 68% of LinkedIn members use the site to reconnect with past colleagues.

Now, let’s talk vocab. The infographic urges users to avoid the following words: specialized, experienced, skilled, leadership, passionate, expert, motivated, creative, strategic, focused.

That was educational, huh? Speaking of education – be sure to list your highest level of academia. People who list their education appear in searches up to 17 times more often than those who do not. And, much like when you applied to college, your past education wasn’t all that you should have included – certificates (and licenses) and volunteer work help set you apart from the rest.

Don’t be afraid to ask your connections, colleagues, etc. for recommendations. And, don’t be afraid to list your accomplishments.

Finally, users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. You’re already using the site, right? Use it to your advantage! Finish your profile by completing the all-star rating checklist: industry and location, skills (minimum of three), profile photo, at least 50 connections, current position (with description), two past positions, and education.

When all of this is complete, continue using LinkedIn on a daily basis. Update your profile when necessary, share content, and keep your name popping up on peoples’ timelines. (And, be sure to check out the rest of Leisure Jobs’ super helpful infographic that details other bits, like how to properly size photos!)

Continue Reading

Social Media

This Twitter tool hopes to fight misinformation, but how effective is it?

(SOCIAL MEDIA) Birdwatch is a new tool from Twitter in the fight against misinformation… in theory. But it could be overkill.



Twitter welcome screen open on large phone with stylus.

Social media has proven to be a blanket breeding ground for misinformation, and Twitter is most certainly not exempt from this rule. While we’ve seen hit-or-miss attempts from the notorious bird app to quell the spread of misinformation, their latest effort seems more streamlined—albeit a little overboard.

Birdwatch is a forthcoming feature from Twitter that will allegedly help users report misleading content. According to The Verge, Twitter has yet to release definitive details about the service. However, from leaked information, Birdwatch will serve the purpose of reporting misinformation, voting on whether or not it is truly misleading, and attaching notes to pertinent tweets.

Such a feature is still months away, so it appears that the upcoming election will take place before Birdwatch is officially rolled out.

There are a lot of positive sides to welcoming community feedback in a retaliation against false information, be it political in nature or otherwise. Fostering a sense of community responsibility, giving community members the option to report at their discretion, and including an option for a detailed response rather than a preset list of problems are all proactive ideas to implement, in theory.

Of course, that theory goes out the window the second you mention Twitter’s name.

The glaring issue with applying a community feedback patch to the rampant issue of misinformation on social media is simple: The misinformation comes from the community. A far cry from Twitter’s fact-checking warnings that appeared on relevant tweets earlier this year, Birdwatch—given what we know now—has every excuse to be more biased than any prior efforts.

Furthermore, the pure existence of misinformation on Twitter often results from the knee-jerk, short response format that tweets take. As such, expecting a lengthy form and vote application to fix the problem seems misguided. Simply reporting a tweet for being inaccurate or fostering harassment is already more of an involved process than most people are likely to partake in, so Birdwatch might be overdoing it.

As always, any effort from Twitter—or any social media company, for that matter—to crack down on the spread of misinformation is largely appreciated. Birdwatch, for all of its potential issues, is certainly a step in the right direction. Let’s just hope it’s an accessible step.

Continue Reading

Our Great Partners

American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!