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Make Your Site iPhone Friendly



It’s not all about iPhones…

The advent of the iPhone has cemented the trend toward computing via cell phone creating a need for websites to prepare accordingly. Some websites are already iPhone friendly (and consequently in the mode of being friendly to future phones that are web-centric), while others are not, but guess what? It’s easy to prepare!

Two ways for iPhone-friendly-ization:

  • WordPress Plugin– if you have a WordPress site, WPTouch is a complimentary theme installed as a plugin on your WordPress blog that automatically formats your site for an iPhone or iTouch.
  • allows you to simply go to their site, enter the RSS feed of your site, enter the site name, upload an icon and place the code provided between the header tags of your website. You don’t even have to have a wordpress blog!

See? It’s easy! Many sites are already iPhone-friendly in anticipation of the cell phone trend and it’s always a good idea to reach as many people as possible, even that dude on the BART tooling around on his phone, refusing to use his laptop anymore (he knows who he is, Andy).

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Mike Price

    November 10, 2008 at 3:46 pm

    Im testing right now, if you want to see the conversion results on an iPhone just go here I’ve barely had time to check it out myself yet.

  2. Reggie from Cyberhomes

    November 11, 2008 at 9:31 am

    Hi Lani-
    Good call, I love Intersquash. It’s a great idea. have you seen AppLoop? Go request a beta…you’ll like it:

    They make iPhone apps from RSS too!

  3. Mike Price

    November 11, 2008 at 10:52 am

    Good find, I will go check it out now.
    Give Nik-Nik a kiss-kiss for me. “)

  4. Danilo Bogdanovic

    November 11, 2008 at 6:19 pm

    Thank you (again) for the great tip! Testing out Intersquash as we speak…

  5. Danilo Bogdanovic

    November 11, 2008 at 6:25 pm you know how/where to add the html code to a Typepad blog?

  6. Derec Shuler

    November 11, 2008 at 11:28 pm

    Short and sweet, cools tips and I’ll have to check our Reggie’s suggestion too.

    Danilo, you can insert HTML code into your templates if you’ve converted them to Advanced. Good luck!

  7. Vicki Moore

    November 13, 2008 at 5:46 pm

    OK! I’ve got the iphone plugin installed with Benn’s help:

    I don’t have an iphone so I can only hope that it works. lol.

    Lani – You rock!

  8. Atlanta Real Estate

    September 1, 2009 at 9:00 am


    You are absolutely correct.

    Everyone should have mobile optimized versions of their site and search functions. I don’t yet but it’s easy to say and I fully plan to have this at some point in the future.

    Right now, I’m knee deep in daily SEO, like a lot of people. But someday, when I’ve got too much traffic, I’ll take a break from SEO and design a home page and search page for mobile devices.

    Just think, a short URL on a yard sign could replace the printed Flyer as we know it someday. It will also get clients directly to your site. Presumably good ones out searching already.


  9. Jonathan Benya

    May 30, 2010 at 2:01 pm

    I just added this today, and I’m impressed with it! I should have done this a year ago!

  10. virtual office

    June 21, 2012 at 4:41 am

    Thanks for the tips! It’s good to know that iPhone can be very useful equal to its price. 🙂

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Social Media

Instagram makes IGTV videos more accessible with automatic closed captions

(SOCIAL MEDIA) This new feature for Instagram opens avenues for viewers who don’t or can’t use audio on IGTV videos, creating more accessibility for all.



Instagram live being recorded will now feature auto captions.

In an effort to expand accessibility efforts, IGTV videos on Instagram will now include an auto captions option. While its parent company, Facebook, has included auto captions on uploaded videos since 2017, this new-for-Instagram feature is expected to widen audience viewership and increase potential viewing by those who prefer watching sans-audio.

In a statement by Facebook, the company states: “While there is no shortage of information, not everyone can access it. It needs to be available to the hundreds of millions of people in the world who are deaf or hard of hearing. According to the World Health Organization, over 5% of the world’s population – or 466 million people – have disabling hearing loss, and that is projected to increase to over 900 million by 2050.”

Current events have made the need for auto captions even more critical for inclusion. “The rapid spread of the COVID-19 pandemic caused a spike in both the supply and demand of public health information. Several local and state governments, that were accustomed to holding live press conferences but didn’t have the resources, staff or technology to record, stream, and caption their live events, turned to Facebook Live. Several governments also discovered that video captioning was not just a nice-to-have, but imperative, especially in the absence of available sign language interpreters,” states the company.

Currently, Facebook provides auto captions for videos in 16 languages and has announced that Instagram’s IGTV will have access to the same features. The caption accuracy is determined by the video’s audio quality, although AI technology is constantly improving in both precision and speed.

Additionally, branded content ads are likely to see an increase in consumer interaction. Recently published data by Facebook shows ads visually designed for watching with the sound off have 48% more relevance to viewers and a 42% higher purchase intent. As auto captions normalize across social media, users can expect ad content to utilize this feature to the fullest.

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Social Media

New tool organizes your Reddit feed (and makes it actually usable)

(Social Media) Reddit’s UI hasn’t always been super intuitive. ‘Deck for Reddit’ organizes your feed into themed columns, making it way more user-friendly.



Deck for Reddit on display on laptop on desk.

Love it or hate it, the mass collection of forums on Reddit have some form of content for everyone. The simple UX design places content straight down the middle of the screen and the infinite scrolling feature allows you to view a limitless amount of content from cute puppy images to cringe-worthy videos. However, its simplicity isn’t very practical, and is something that I think should be voted down.

Yes, Reddit has come a long way from its previous text-heavy form, but there is still a lot to improve on. Charles Yang, a frustrated Reddit user, has created a web app that could change all that: Deck for Reddit, a desktop optimized, alternative way to browse your favorite forums.

“I built it to show as much content as possible at a glance, while respecting your screen real-estate,” writes Yang.

Currently, the web app is in open beta. With a very similar experience to Tweetdeck, this Reddit tool seems to hold some promise.

On the far left side of the website, there is a list of icons with all the subreddits you’ve subscribed to. Clicking on an icon will take you directly to that subreddit column. This is very convenient for users with a bunch of subscriptions. Additionally, by making several subreddits visible on the screen all at once, Yang succeeds in his goal of taking advantage of the vast empty white space that Reddit failed to use.

From this display, you can click on a post, and it instantly expands to show all the comments. Hit the back button, and the post collapses. Now, you are back to seeing all the posts related to that subreddit. And at the top of each subreddit, you can easily sort the content by what’s new, popular, and trendy. Engagement has never felt easier.

Along with everything else, this extension also adds another great feature in setting customizations. The theme can be switched from light to dark mode. Fonts, text size, and even the shape of the subreddit icons can all be adjusted. Preferences can be changed to hide viewed submissions and reduce animation motion. And if you’re slacking off at work or want to chill, you can set it to hide NSFW content.

Overall, Deck for Reddit makes the user experience smooth sailing, and it truly makes Reddit the “front page of the internet.”

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Social Media

Instagram now lets you create and share fundraisers

(SOCIAL MEDIA) If you’ve been wanting to start a fundraiser for something you care about, Instagram’s new feature lets you do just that. Go check it out!



Instagram Fundraiser

Instagram announced last week that it has launched a test for a Personal Fundraiser tool on its platform. The feature will allow users to start their own fundraiser if it complies with guidelines or choose an existing cause to support. The launch began in some US, UK, and Ireland markets and is available on Android and iOS.

In its announcement, the company confirmed that since January, more than $100 million has been raised for COVID-19 across Facebook and Instagram (also owned by Facebook), citing that donations on Instagram have doubled in the US in the past 30 days. The announcement said, “from people raising money to buy medical equipment for Black Lives Matter protesters, rebuilding Black-owned small businesses affected by COVID-19 and funding educational resources related to racial justice, people are eager to mobilize around causes they care about.”

Personal Fundraisers are short-term and meant to serve time-sensitive causes, with the initial duration lasting 30 days with the option to extend for an additional 30 days. Users must be 18 to create a fundraiser and have a designated bank account in which funds can be deposited. Donations will be processed through Facebook Pay, which also powers Instagram’s new shopping features. The platform covers fees for non-profits, but not for Personal Fundraisers. Donors can choose to keep their information hidden from the public, but organizers will be able to see user names and donation amounts.

To start a Personal Fundraiser, users with access to the feature can tap “Edit Profile”, “Add Fundraiser”, followed by “Raise Money”. They can then choose a photo, select the fundraiser category, and write out a story to encourage donations. When approved, users will be able to raise funds.

Instagram says it will expand the number of users who have access to this feature in the months ahead, as well as give users access to share fundraisers both in their Feed and within Stories. Fundraising features already offered by the company include Donation Stickers for Stories and a Live Donations feature for live streams.

This feature is similar to the fundraising feature already available on Facebook, Instagram’s parent company.

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