Jeff Turner and I finally connected.
I have been looking forward to talking to Jeff Turner (of RealEstateShows fame) for a few weeks now. We spoke briefly on Twitter and via email, but I knew (for some reason) that this was a conversation I needed to have. I respect Jeff, think he’s funny, and know that his name carries some weight in RE.net circles. He’s just one of those people who’s reputation proceeds them. So I was looking forward to chatting a bit about RealEstateShows and maybe chat a bit about nothing at all. And that’s exactly what I did.
Jeff is in sales.
Jeff is a businessman, just like the rest of us. He has a service to sell us all. He needs business to keep his company going. If all agents said “no,” his company wouldn’t be successful. I’m sure he would still be, but his company wouldn’t. So he needs to sell to guys like me. He needs to convince me that his product is better than the rest and worth every penny. I’ve stated before that I’m cautious with the cash, so you can imagine how I wouldn’t want to spend money on his product. In calling him, I fully expected to get a sales pitch of some sort, maybe not the typical high pressure sales pitch, but one none the less. At least a few words about his product and what it could do for me.
Jeff blew my mind instead.
I think we did mention RES once in our hour long conversation and I think I brought it up. Instead we talking about everything else. Real estate. Sales. Social Media. People. I wish I had recorded it all and I even suggested that he tape calls like this one, so that he could sell them as “coaching.” I was inspired to say the least, so I asked him permission to blog about it.
The nuggets of wisdom I got from Jeff.
I don’t have a photographic memory, so these aren’t quotes, but rather ideas I walked away with. We spoke a lot about the tech vs. human side of sales. Tech is a means to generate the human side, but can not replace the human side. Its a tool we can use to bring people close to us, but with out speaking/seeing/touching them on the human side, we will never get to know them, trust them, and work with them. We talked a lot about Twitter and how some people don’t get it. I recently removed an agent who’s online tweets involved what he was willing to pay for referrals. On the Twitter side, the most important thing Jeff said was that sometimes you need to listen on Twitter, more than you need to talk. Listening will lead you to knowing when to join the conversation. Listening will allow you to join and have something of value to say. We spoke at length about the “hard sell.” We came to the conclusion that it does work. Its not for him and its not for me, but it does work. Otherwise, it would have fallen by the wayside years ago. On a side note, Jeff and I came up with a way to generate $50,000 in a few days, but neither of us cares to implement it. We will not share our secret to success, because we don’t believe in the method. He spoke a lot of passion and because of that, we spoke of my musical background. Its one of the reasons I left. I had lost much of the passion for it. I have a new passion – real estate.
After an hour, I was sold. Not on RealEstateShows, to be honest, I was already sold on the concept. What I was sold on was that Jeff Turner was a man I could trust. I know now, through that one simple phone call, that I can call on Jeff for advice or opinions. That if I needed to bounce an idea off of someone, Jeff would be there. Jeff impressed me and I will always remember his name. Our tweets on Twitter will have a new meaning, not just “oh hey, there’s that guy @ResPres.” I know I have a friend that I can rely on.
Now go back and read this entire post, but replace Jeff’s name with your own and replace RealEstateShows with “real estate.” Imagine this is your client’s post about you. Do you see how conversation is more important than the “sale?” I’m sure most of you do, but it really hit home to me in our conversation.
And guess what I did?
Yep. I signed up for RealEstateShows about five seconds after I hung up the phone. I’ve already whipped up two shows and I don’t plan on stopping there.
“House has spark” – burning up the MLS with typos and other bloopers
The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS. However, I get submissions from all over the U.S., so no one is safe from the eyes of the Blooper Scooper. Check out these blunders:
Do You Smell Smoke?
“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)
“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?)
“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)
“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)
“Mush added to this house” (Was that the overflow from between your ears?)
I Think I See Flames
“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)
“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)
“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)
“Separate pod to build GH” (That should please my pea-sized buyers.)
“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)
“Ideal for gusts” (That’s great…if you want to live in a wind sock.)
“Impaccably detailed” (Incredibly challenged)
“Stylish pewder room” (Try burning a match.)
“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)
Nothing But Embers (This Week’s Fave):
“From a bygone error” (You have just written your own epitaph.)
“New bd pans inc” – Making a Splash on the MLS
I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS. It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:
Booze ‘N’ Fools
“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)
“Grab now use imagination” (That’s what Arnold said to his housekeeper.)
“House has new edition” (Agent lacks erudition.)
“Babblying broke runs in back” (Bumbling buffoon runs amuck.)
“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)
Puff ‘N’ Stuff
“Near Sacramento airpot” (I believe his name is Jerry Brown.)
“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)
“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)
“We can sake your home” (Can I get fried rice with my sake?)
Proof or Goof
“Nice streem” (Said Grandma to Grandpa after his diaper exploded.)
“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)
“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)
“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)
“Drawing for plasma” (Is this a blood-bank?)
And This Week’s Winner Is:
“Good school in areola” (Thanks for keeping me abreast of things.)
PROOF OR GOOF, FRIENDS – I’M WATCHING EWE 🙂
My secret office organization tip – Sharpies and tape
If you’re still practicing to be OCD, here is a secret I don’t typically share with anyone, but I’m willing to share with you today…
I used to be obsessed with the P-touch machine. I labeled everything. Drawers, shelves, folders, canisters, and anything that I could think of putting a label on.
But the label makers weren’t as pretty as my own handwriting and didn’t come in every color a Sharpie does, so I got the brilliant idea one day to write in light blue sharpie in my beautiful handwriting on clear tape, placed neatly on the shelves in the pantry. Visitors thought I had written on the cabinets, “what if you have to move things?” they asked. “It’s just tape, look!” I said as if I was performing a complicated magic trick.
Not just shelves!
It’s great to use this tip on files and folders so you can reuse them (especially if you have custom files or designer files), on drawers at the bottom of each section where pens and tape goes, and especially in the break room.
No more label maker, no more refill cartridges and no more mess, especially someone else’s mess! Trust me, this is an OCD person’s dream organizing tip!
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